CROSS BORDER DOCTORIALS PROGRAM PERSONAL BRANDING: … · 2014. 12. 15. · • Post resumes and...

José María Gilgado Tanco

PERSONAL BRANDING: build your PSP (Personal Strategic Plan)

CROSS BORDER DOCTORIALS PROGRAM


Introduction


Create your personal brand


5 STEPS TOWARDS PERSONAL BRANDING

1.ACKNOWLEDGE YOUR UNIQUENESS2.STAND OUT3.BE YOUR OWN BOSS4.FORGET ABOUT A LADDER5.BUILD YOUR BRAND



1.ACKNOWLEDGE YOUR UNIQUENESS THROUGH EXPANINDGYOU SELF AWARENESS

a. Practice feedback analysisb. Use psychometric tests (personality or competence

tests)c. Get to know your strengths (Gallup’s Test - The

strengths finder 2.0)d. Ask different questions



2. STAND OUT

a. What are your values?b. What motivates you?c. What gives you energy and joy?d. What do you stand for in your life?e. How would you like to contribute?



3. BE YOUR OWN BOSS

a. Accept yourself as you areb. Accept responsibility for your own growthc. Know what you wantd. Control your focus



4. FORGET THE LADDER

a. Grow from withinb. Follow your true interest and passionc. Strive for excellenced. Enjoy the processe. Get out from your comfort zone


40% of time

60% of time



5. CREATE YOUR OWN BRAND

a.Be genuineb. Take a stand – communicate your qualities, values, andgoals by action not wordsc.Create a value of what you do to others – it’s about givinge.Build a network of partners – help others grow toof.Collect testimonials and personal portfolio


Identity does not derive from our nationality,position, or a social status. It’s a combination of ourstrengths, talents, passions, and the purpose thatyou bring in to your life.


• Build Online Presence and Personal Brand• Network with personal and professional

connections• Job Search• Access resources and information in specific

career field• Expand skill set with technology world


LinkedIn world’s largest professional network with over 100 million membersconnects you to your trusted contacts and helps you exchange knowledge, ideas, andopportunities with a broader network of professionals.

Facebook largest social networking site with over 400 million accountsintended to connect friends, family, and business associates.

Twitter an information network, with real-time information that connects you to thelatest information about what you find interesting. Simply find the public streams you findmost compelling and follow the conversations.


• Know Your Platform

• Customize Everything

• Ask for Something Specific

• Take it Offline Whenever Possible

• Say Thank You


• 60 million professionals• 200,000+ organizations• Over 150 industries• 2.1 million students• 37,000 university groups


• Connect with classmates, faculty, and familyprofessionally

• Find new opportunities for internships and fulltime positions

• Manage what potential employers learn aboutyou from the Internet


LinkedIn is NOT...

…A place for party photos

…A place to update the status ofyour cat

…A traditional job board

LinkedIn IS…

… A Professional SocialNetworking Site

…A network that allows you tomake the most out of trustedprofessional networks


• How do I get Experience without a Job?How do I get a Job without Experience?

• Building Your Professional Brand

• What Kinds of Jobs Do I Want?• Finding and Pursuing Your Career Passion

• How Can I Network if I Don’t KnowAnyone?

• Building and Maintaining a Professional Network


• How does this Help me Get a Job?• Turning Relationships into Opportunities

• How can I stand out from the crowd?• Researching and Prepping for Interviews and other

opportunities


• Ensure your profile is complete and up-to-date.• Your connections should represent your “real

world” network• Search on LinkedIn Jobs• Message Key Network Contacts• Demonstrate Your Expertise on LinkedIn

Answers.


Example 1Hi Laurie…A friend of yours, [insert name here]suggested I connect with you as I amnew to LinkedIn and just learning theropes. I would appreciate any help youmay offer.Thanks[insert your name]

Example 2Hi Laurie…Last September I had the pleasure ofmeeting you at the Web 2.0 Conferencein NYC. While I knew no one you tookthe time to talk with me and offered someplaces to visit while I was in your town.Thanks so much and I look forward toreconnecting.[insert your name]Brief is fine, just make it PERSONABLE!

- Beyond Social Media


• The generic invitation to connect• Shows lack of effort into building a relationship

• Lack of Sensitivity• Like a resume, a profile should be brief and targeted

• Spelling/grammatical errors, inconsistencies• Just as you would carefully review your resume, you should check your

profile

• Weak Headline• Clearly identify yourself and your career interest

• No Recommendations• Recommendations serve as a powerful resource for potential

employers to see previous colleagues endorse you.


Began as a social networking experience for collegestudents. Has grown into an experience for everyoneincluding those who seek a professional networkingexperience


• BranchOut• career networking. LinkedIn profile can be imported. Browse and share jobs that people

within your career network have posted.• Virtual Business Cards – personalize your card and attach to facebook messages.

• CareerBuilder• Updated job and internship postings delivered directly from CareerBuilder to profiles• Location and career interest is used to send relevant information• Follow links to apply• Search by keyword, location, and category

• Hire My Friend• Promote your friends who are job searching to your other Facebook Friends with the Hire

My Friend App. You can include a brief description of their skills and link to their LinkedInProfile

• IngBoo• Select advanced search options (keyword, location, category) on Monster, Simply Hired,

Career Builder and other job sites.• Get LinkedIn and Twitter updates


• Inside Job• allows you to be in a network of professionals. Search for other professionals based on

places they work, have worked or have interviewed.• Upload resume and previous work experience.• Search by keyword, location, organization or job titles

• Professional Profile• Similar to facebook profile, but you become part of a network• Post resumes and recommendations that can be imported for LinkedIn accounts.• Browse other profiles and see resumes that are public.

• My LinkedIn Profile• Badge to connect your LinkedIn account to your Facebook Profile

• LinkUp Facebook App• Companies publish jobs from their corporate websites onto their Facebook Fan pages.

• Work with Us by Jobvite• Displays jobs on profile or fan pages.• Browse opportunities at companies where your friends work, apply and send Jobvites to

contacts.• You must be invited to use this application by authorized users.


• Decide if your Facebook Page will be social or professional

• Choose what information on your profile business contacts orprospective employers should see

• Create a simple profile (or clean up existing one)

• Limit the photos you post

• Post content relevant to your job search or career

• Use Facebook e-mail to build relationships with your Friends

• Choose your Friends wisely


Helps build connections with interesting and relevantpeople around the world who are working and talkingabout topics related to your interests.


• A way to get the latest information on yourinterest

• Twitter for Personal

• Twitter for Business

• Tweeting


• Make your profile public• Choose a Twitter name• Fill in your location with your real

location• Create a strong bio• Choose a photo that is more of your face• Start a following slowly• Don’t just follow anyone• Pay attention to other’s tweets• Retweet Judiciously


• Professional Social Networking is a tool to assistin your job search and networking experience.

• Recruiters still expect candidates to apply with aresume and a cover letter via the company website or a job board site.

• In order to have a well-rounded search, you stillneed to search for jobs and take time to apply.

CROSS BORDER DOCTORIALS PROGRAM PERSONAL BRANDING: … · 2014. 12. 15. · • Post resumes and...

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