Crop World 2010

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1–3 November 2010 | ExCeL London

Organised by :

In association with:

The global congress and exhibition for all those

at the forefront of sustainable crop production

Featurg:

n 2000 exhibition visitors rom more than 70 countriesn 200 senior level conerence attendees

n 4 tracks o streamed conerence eaturing more than 120 international speakers

n 1 international industry exhibition covering 3 days

www.crop-world.com

A teratoal le-up of speaers cludg:

Proessor Sir John Beddington CMG FRS

Chie Scientifc Adviser to HM Government, Government Ofce or ScienceKatherine R. Smith

Administrator, United States Department o Agriculture, Economic Research Service

Ken Ash Director, Trade and Agriculture, OECD

Dr. Mike Bushell Principal Scientifc Advisor, Syngenta

James Townshend Chie Executive, Velcourt Group

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Exhbto

Lmted space left!Call ow for the latest floorpla ad exhbtor lst

Supported by: Sponsored by:

Sposorshp opportutes

With only 3 days to get your message across to more than 2000 visitors, you will need to ensure your message is clearly visible beore, during and ater the event - with a wide range o

sponsorship opportunities available, you will nd the perect way o making sure visitors remember you!

From headline sponsorship to simple logo placement youcan maximise your investment at CropWorld 2010.

Contact the sales team on +44 (0)20 7560 4135 or email [email protected] to discuss your requirements.

Exhbto Opportutes

I your business is in the global crop production industry - what better way o getting your message across than takingone o the exhibition stands and hospitality suites at the

leading event in your industry?

85% o last years exhibitors have already reconrmed theirsupport and booked or CropWorld 2010.

CropWorld oers a unique, targeted opportunity to present your products and services to an international audience o senior decision makers across the crop production spectrum.

Contact the sales team on Tel +44 (0)20 7560 4135

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Countries represented by previousdelegates and speakers

CropWorld has historically attracted a global audience rom the ollowing regions:

Stream A: Scece & Techolog

Find out about the uture directiono R & D unding, how to overcome

water shortages and the imminentscarcity o phosphorous, thechallenges and opportunities arising

rom biotechnology and the latestdevelopments in seeds.

Stream B: AppledResearch

Learn about new active ingredientsand products, how to preventinvasive aliens, the latest IPMdevelopments, challenges inherbicide and insecticide resistance,the strategies being used toincrease global productivity andthe latest training anddevelopment schemes.

Stream C: Busess& Farm BusessMaagemet

Examine global land use ratios, thechallenges in agricultural nance,the latest sprayer technology,soil management strategies, the

journey o a soybean and the roleso post-patent manuacturers inprogressing global agrochemicalsand crop production.

Stream D: Trade & Maretg

Hear about the latest policy changes and regulations, therelationship between oodretailers and producers, thebalance between protecting theenvironment and eeding the worldand the challenges acing organic

ood and arming.

The CropWorld 2010 conerence programme, developed in conjunction with an international advisory board, has been designed to provide you with the opportunity to tailor your own agenda to suit your needs. The rst day will include a series o plenary sessions led by key stakeholder organisations in global crop production, including top government representatives, chie scientists, infuential business leaders,and many more. The second and third days will include 24 content-ocused sessions spread over our themed streams:

Attendees will include senior decision makers rom the ollowing sectors:

n Seeds n Agrochemicals n Sprayers and spraying equipment n Fertilizer applicators and associated equipment

n

Agricultural management solutions coupled with Global Positioning Systemsn

Plant nutrients and ertilizersn Labelling and packaging n Water and irrigation n Precision technology n GM plant breeding and biotechnology

n Finance, banks and investment companies n Regulatory bodies n Lab/testing equipment n Research and development

n Soil management and testing equipment n Pesticide and ertilizer storage n Education and training

n Food buyers and retailers n Farmers and growers n Crop production and business advisors and consultants

Event partners:

AgroPages.cominternational

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www.crop-world.com

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Da 1 Programme Monday 1 November 2010

09:00 Registration and rereshments

10:00 Welcoming remarks rom conerence Chairman

10:10 Keynote addresses

11:00 Morning rereshments and exhibition visit

11:40 Outlook 2011: Exploring global harvest and economic orecastsKatherine R. Smith, Administrator, United States Department o Agriculture, Economic Research ServiceMark S. Berrisord-Smith, Senior Economist, HSBC Bank Kona Haque, Commodity Strategist, Macquarie Bank Limited

12:40 Lunch and exhibition visit

14:00 “My big idea – how we can eed the world”Six speakers will be invited to take the stage. They will give 5 minute speeches which will summarize their position onhow they think we can eed the world over the next 50 years. Ater they have spoken there will be a debate anddiscussion between the panellists, with Q&A rom the audience.Ken Ash, Director, Trade and Agriculture, OECD

Dr. Ajay Parida, Executive Director, M.S. Swami Nathan Research Foundation (MSSRF)Dominic Dyer, Chie Executive, Crop Protection Association (CPA)James Townshend MRAC, FRAgS, Chie Executive, Velcourt Group plcDr. Mike Bushell, Principal Scientifc Advisor, Syngenta

Proessor Douglas Kell, Chie Executive, Biotechnology and Biological Sciences Research Council (BBSRC)

15:10 Aternoon rereshments and exhibition visit

15:50 Promoting an enhanced global understanding o science and researchProessor Robert Watson, Chie Science Adviser, Department or Environment Food and Rural Aairs (Dera)Proessor Maurice Moloney, Director and Chie Executive, Rothamsted Research

Dr. Mahmoud Solh, Director General, International Center or Agricultural Research in the Dry Areas (ICARDA)

16:40 Chairman’s closing remarks and end o Day One

Programme published June 2010

The agenda has been developed through an unprecedented, in-depth, qualitative research process, during which we asked the international crop productioncommunity which crutial topics to address. This was urther reinorced and supported by the CropWorld Advisory Panel, a group o 30 leading specialists rom acrossthe crop production spectrum.

Day One includes a series o plenary sessions rom leading fgures rom key stakeholder organisations in the global crop production industry,including governments, banks, supply companies, associations, research institutes and training bodies.

www.crop-world.com

AEA (Agricultural Engineers Association)

Agricultural Biotechnology Council Agricultural Industries Conederation

Agriculture and Horticulture

Development Board

Agrocare

Association o Independent Crop

Consultants

BASF

Bayer CropScience

BCPC

Biotechnology and Biological Sciences

Research Council

British Society o Plant Breeders

Copa-Cogeca

Country Land & Business Association

Crop Protection Association, UK

CropLie International

DuPont Crop ProtectionECPA

Environment Agency, UK

Farmers Guardian

Green Resources

Makhteshim-Agan

National Corn Growers Association

NFU (National Farmers Union)

PMFAI (Pesticides Manuacturers &

Formulators Association o India)

SCI (Bioresources Group)

Syngenta

The Arable Group (TAG)

Velcourt

Warwick HRI

The CropWorld 2010 Congress & Exhibition, (ormerly known asthe BCPC Congress), is organised by United Business Media (UBM)

in association with British Crop Production Council (BCPC).

United Business Media Limited is a leading global business mediacompany which inorms markets and brings the world’s buyers andsellers together at events, online, in print and provides them with theinormation they need to do business successully.

BCPC promotes the use o good science and technology in theunderstanding and application o eective and sustainable cropproduction.

About UBM & BCPCCropWorld 2010 Adsor Pael

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09:00


R&D Funding, Coordination & Cooperation

Trends in agriculture R&Dunding - Prospects or meeting

global ood needsDr. Jonathan WadsworthSenior Agricultural Research

Advisor, DFID

The status o agriculturalresearch in the UK and theapplication o the research topractice on the groundDr. Tina Barsby CEO NIAB

Determining how to producemore and conserve more

Juan Ferreira Vice President and GeneralManager EMEA Monsanto International

Proessor Janet AllenDirector o ResearchBBSRC


New Active Ingredients,Products, Compounds &

Approaches

Micelle- and Liposome-clay slow release ormulationso anionic and hydrophobicherbicidesProessor Shlomo NirDepartment o Soil and Water

Sciences, Hebrew University o Jerusalem, The Robert H.Smith Faculty o Agriculture,Food and Environment

Determining the signicanceo SDHI ungicidesDr. David EllertonGroup Technical DirectorProCam

Suloxafor - A new suloximineinsecticide or the control o sapeeding insects

Chris Longhurst, ManagingDirector, Dow AgroSciences

Xemium - The new ungicideinnovation rom BASFDr. Martin SemarSenior Technical Manager,Fungicides Arable CropsBASF

Stream C: Busess& Farm Busess

Maagemet

Land Use & Availability Issues Around the World

Scrutinising current agriculturalland use policy in Europe, andemerging uture trendsSimon Kay PhD.Head o MARS Unit (Acting)European Commission JRC IPSC

Land use change and greenhouse gas emissions: The impact o changing cropcommodity demand andcrop yieldsDr. Robert CarltonDirectorCarlton Consultancy

UK Land Use Futures:Realising ValueProessor Joe MorrisHead o Natural Resources

Management CentreCranfeld University


Policy, Regulation & Registration

Examining the Environment Protection Agency’s initiativeson regulating pesticidesHonorable Steve Owens

Assistant AdministratorUnited States EnvironmentalProtection Agency

Da 2 Programme Tuesday 2 November 2010



10:45 Water & Irrigation

An overview o the current global demand and supply o water and the impact on oodsupplies around the worldProessor Dr. Chandra A.Madramootoo Ph.D., Ing.President ICID

Use o Superabsorbers Antoine MeyerHead o New Business –

Crop Protection EMEA BASF

Invasive Aliens

Examining policy development in the non-native species areaand the progress that has beenmade since 2000Dr. Niall MooreGB Non-Native SpeciesSecretariat (NNSS)

Global Invasive SpeciesProgramme – A global response

to the growing threat o invasive species

Dr. Sarah SimonsExecutive DirectorGISP

Agricultural Financing

Strategic options or investingin agriculture in the semi-aridrain ed areas: What can welearn rom India?Dr. Simeon EhuiManager or South Asia Agricultureand Rural Development World Bank

Evaluating the nancialchallenges aecting agriculturalbiotechnology

Dr. Roger E. WyseManaging Director – Malaysia, IndiaBurrill & Company

Food Retailers & Producers

WWF & REWE coop Best AllianceDr. Jan RetherHead Regional Techinal CropProtection – South AmericaBASF

Days Two and Three will eature 4 tracks o streamed content, 24 targeted modules and more than 80 international speakers providing you withthe opportunity to tailor your agenda to suit your business needs and objectives.

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13:45

15:30


Fertilizers & Crop Nutrients

Identiying and examining the current challenges andopportunities aced by theertilizer industry Dr. Luc M. MaeneDirector GeneralInternational Fertilizer

Industry Association (IFA)

Peak phosphorous: Globalphosphorous scarcity andsustainable pathways to utureood security Dr. Dana CordellResearch PrincipalInstitute or SustainableFutures, University o Technology Sydney

Integrated Pest Management

Responding to the threat toood security caused by croppests in the new millenniumDr. Toby BruceSenior Research ScientistRothamsted Research

Inormation rom the ront line: Building a surveillanceand predictive system or pest management Phil AbrahamsMarket Development DirectorCABI

Application & Formulation Technology

Mapping weed patches in arableelds or precision herbicideapplicationDr. Alistair MurdochSenior Research Fellow Reading University

Department o Agriculture

Improving boom sprayerperormanceProessor Paul MillerSilsoe Spray Applications Unit The Arable Group (TAG)

Communication:Communicating Industry

Values to a Broad Audience

Balancing environmentalsecurity and eeding the world

Panellists will include:

Vitaliy Skotsyk CEOLandkom International

Phil NewtonSenior Manager CommunicationsECPA

Biotechnology & GM

The role o GM in utureapproaches to ood security Proessor Jim DunwellSchool o Biological SciencesUniversity o Reading

GMO Crops - 15 yearsexperience in Western CanadaScott Day P.Ag.

Farmer and Agronomist

Resistance

Septoria-triazole sensitivity shitingDr. Gerd StammlerSenior Scientist FungicideResistance Research, BASF

Mechanisms and management o insecticide resistance inpollen beetles in winter

oilseed rapeDr. Ral NauenResearch Fellow Bayer CropScience

Soil Management

n Assessing the benetso no-till arming

n Determining how tooptimise soilconservation

n Manipulating soilmicrobes – the next level

Simon DraperIndependent Agronomist

Global Matters in CropProduction

Sustainable crop productionintensication and the globaldevelopment o conservationagriculture - FAO’s views

Theodor FriedrichSenior Ofcer (Crop ProductionSystems Intensifcation), PlantProduction and Protection Division

(AGP)FAO




15:00 Aternoon rereshments and exhibition visit

16:45 End o Day Two

Da 2 Programme Tuesday 2 November 2010

www.crop-world.com

“It has been one o the most important annualevents or the company in terms o sales in the

European market.”Alvaro Vargas, President Director, BIOAGRI Labs

“Simply a great networking opportunity to meet the key decision makers in the crop protection

arena or the exchange o ideas globally.” Nicola Mitchell, Managing Director, Lie Scientifc


12:00 Lunch and exhibition visit

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09:00

10:45


Bees & Pollinators

n Understanding theissues

n Establishing how toprevent the declineo bees

n Identiying the best treatment or controlling the pests and parasites that aect bee colonies

n Assessing the strategies that can help prevent their decline

Seeds

Examining the latest developments in seed

treatmentsDr. Franz BrandlHead Global Seed Care InstituteSyngenta

Training, Skills & Attracting Talent

Developing uture agricultural talentsDr. David LlewellynPrincipalHarper Adams University

Exploring the Roles o Post Patent Manuacturers

n Understanding how post-patent manuacturerscan progress globalagrochemicals andimprove cropproduction

n Determining how to develop sustainablerelationships

n Examining anti-

countereiting measuresaround the world

Organics

Serenade - Smart Protection Antoine MeyerHead o New Business –Crop Protection, EMEA BASF

Eustace KiariiCEOKOAN (Kenya Organic Agriculture Network)


Developing World Farmers:Unlocking the Potential toSupply Global Food Markets

Virtual trade in land and water: The opportunities andchallenges o using excess landand water in Sub-Saharan Aricaor development while eeding

the worldsProessor Nuhu HatibuChie ExecutiveKilimo Trust, Uganda


From Seed to Store: The Journey o the Soybean

This session will bring togethera group o speakers who will

give a series o presentationsollowing the lie o the soybean.

They will cover all areas o theliecycle o the crop, includingseed development, GMpotential, planting, ertilizers,pesticides, harvesting,processing and the nal

consumer. Using the soybeanas a case study, the speakers will bring together all elementsand identiy common themesacing crop production.Senior Representative American Soybean Association (ASA)(Awaiting fnal confrmation)


Human Trends: The Roleo Science and Conscience in

Tackling Food Scarcity

n Determining whetherdiet trends areexacerbating oodscarcity

n Assessing the benetso modiying agriculturalpolicies and subsidies

n Establishing what oodmanuacturers couldand are doing to help

n Examining the roleo governments in

tying in or manipulatingagriculture andconsumer policies

to benet people, the environment andagriculture

Da 3 Programme Wednesday 3 November 2010


12:40 Chairman’s closing remarks

© UBM Conerences 2010. This programme may change due to unoreseen circumstances.

UBM Conerences reserves the right to alter the venue and/or speakers.

12:00 Closing keynote addresses in main conerence room

Proessor Sir John Beddington CMG FRS

Chie Scientifc Adviser to HM Government, Government Ofce or Science

Note: this session is open to all conerence delegates, exhibition visitors and exhibitors.


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HOW TO PAy (PLEASE TiCk THE RELEvAnT PAyMEnT OPTiOn)

Please fnd enclosed a cheque or the amount o £

made payable to UBM Inormation Ltd. Please send to address above (in WAyS TO REGiSTER box)

n CHEqUE

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I paying by bank transer, please send payment to: Lloyds TSB, City Ofce, 11-18 Monument St, London, EC3V 9JQ. Account Name: UBM Inormation Ltd. Account Number: 59020736. Sort Code: 30-12-18. Swit Code: LOYDGB2LCTY. IBAN: GB05 LOYD 3012 1859 0207 36. Please ax a copy (with delegate(s)and conerence name) o your bank transer to +44 (0)1732 377417.

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How did you hear about this conerence?

Nature o Business

CropWorld 2010 1–3 November 2010 | ExCeL London

WAyS TO REGiSTER

n CREDiT CARD/DEBiT CARD All payments or bookings made within 30 days o the event date must be paid by credit card/debit card.

Please debit my:

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Online: www.crop-world.com

Fax: +44 (0) 1462 892 904

Email: [email protected]

Post: CropWorld, Englefeld

15 Ashwell Road, Bygrave

Baldock, Hertordshire, SG7 5DT

United Kingdom

Telephone enquiries: +44 (0) 1462 490 609

TERMS AnD COnDiTiOnS:

1. The Conerence is organised by U BM Inormation Limited (the “Organiser”), whoseofce is at Ludgate House, 245 Blackriars Road, London SE1 9UY.

2. You apply or a ticket to the Conerence by completing this Order Form. TheOrganiser may at its absolute discretion accept or reuse your application. A bindingcontract will be ormed only when the Organiser provides you with its writtenacceptance o your application.

3. By purchasing a ticket to the Conerence, you agree to: comply with any joininginstructions in respect o the Conerence; and comply with the health and saety provisions and other rules put in place by the Conerence venue.

4. The Organiser reserves the right, due to unoreseen circumstances, to alter the:content; location; timetable; speakers; venue; and/or other technical or administrativedetails in respect o the Conerence. The Organiser will endeavour to provide you withnotice o any such alterations.

5. You may transer your ticket to another indi vidual within the same company or groupo companies PROVIDED that the recipient o the ticket would have been eligible to

purchase the ticket at the price that you paid or it.

6. You may cancel your ticket to attend the Conerence i you provide written noticeto the Organiser which we receive at least 30 days’ prior to the commencemento the Conerence and the Organiser provides written acknowledgement o suchnotice. I you provide notice in this way, you will be reunded i you have already paid or your ticket.

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11. These terms and conditions and any dispute or claim arising out o or in connection with them or their subject matter, shall be subject to English law and the exclusive jurisdiction o the English courts.

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It may be necessary due to unoreseen circumstances to alter the content, timing,speakers or venue.This contract is subject to English law. Substitutions or ree placesmust be approved by UBM Inormation Limited.

DATA PROTECTION: By entering your details in the felds above, you agree toallow UBM Inormation Ltd and companies associated with the event to contact you (by mail, telephone, or ax) regarding relevant products or services provided. I at any time you no longer wish to: i) receive anythi ng rom UBM Inormation Ltd orii) have your data made available to careully selected 3rd parties please write to theData Protection Co-ordinator, UBM Inormation Ltd, EL15, FREEPOST LON 15637, TONBRIDGE, TN9 1BR, phone +44 (0)20 7921 8039 or email [email protected] CROPWORLD

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Please register ndelegates at the

rate o: £449 + VAT @ 17.5% = £527.58


rate o: £299 + VAT @ 17.5% = £351. 33


rate o: £499 + VAT @ 17.5% = £586.33


rate o: £349 + VAT @ 17.5% = £410.08

DELEGATERATES

EARLy BiRD RATE Available when you book on orbeore 6 August 2010

FULL 3 DAy COnFEREnCE PASS:

1-3 November 2010

OnE DAy COnFEREnCE PASS:

1 November 2010

STAnDARD RATE Available ater 6 August 2010

Customer code: WEB

GROUP BOOkinG DiSCOUnTS AvAiLABLE

n 2 or more delegates = 10% o 2nd delegate at time o registration

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Exhibition visitors can register at www.crop-world.com/register

Crop World 2010

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