CRM IMPLICATIONS BY BIGLIFE RITUWEARS

BY:-ANKIT SAWHNEY (F42)ANINDO GHOSH(G05)NITIN PARSWANI(G26)PRIYANKA VASON(G57)

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

• Methodologies and tools that help businesses manage customer relationships in an organized way.

• CRM processes help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives.

• Customer Relationship Management is all about understanding the customer’s needs and leveraging this knowledge to increase sales and improve service.

CRM can:•Develop better communication channels•Collect vital data, like customer details

and order histories•Create detailed profiles such as customer

preferences•Deliver instant, company-wide access to

customer histories• Identify new selling opportunities

RITUWEARS BIGLIFE

COMPANY PROFILE

• Ritu Wears is one big stop family shopping  since 1965

• A brand family store, Ritu Wears stocks everything that a family needs under its roof including women’s wear, men’s wear, kids wear, home accessories and furnishings, toys, footwear’s, eye wear, jewellery, personal care, luggage, time wear.

RITU WEARS

BIG LIFE & RITU WEARS• Understanding and sensing the pulse of

shoppers, Ritu Wears has recently kicked off with the fresh Big Life Concept

• It undertook the rebranding exercise as part of its expansion plans and based on customer feedback,

“Customers perceive Ritu Wears as a feminine store. However, it is a lifestyle category department chain which offers a wide range of high-fashion apparel and personal care products for men, women and children.”

•Maintaining that the rebranding exercise primarily aims at changing customers' perception about Ritu Wears,they say

“Ritu Wears is not limited to a particular category and we want to correct the notion that the end consumer has about the brand.”

The new logo – with four human figures celebrates the colourful bond of a family and positions Biglife Ritu Wears as a family lifestyle destination.

•Green color for lifestyle

•Blue color for men•Magenta color for

women•Yellow color for

kids

RITUWEARS BIGLIFE CRM INITIATIVES

Brand ambassador for Biglife “Malaika Arora khan” as she is not only young, glamorous and stylish but also because her life revolves around her family.

This new star image also signifies the management’s intentions of providing their esteemed clientele with a new and ‘Befitting a Star’ like services at all outlets.”               

•Nova Loyalty Solution is specially focused on the communication to the customers at the time of transaction.

•Multiple rules based on item codes (SKU), transaction amount, merchant code, time of transaction, customer profile and history, etc can be applied to a single transaction.

•It also works in real-time and offers multi-channel communication such as charge slip, mobile phones applets, SMS, emails, and web.

Ritu Wears- Loyalty Software – Nova

RituWears Biglife Royalty card schemeEligibility:

• A customer is eligible to become a proud owner of the royalty card holder once he/she shop’s for Rs 1500/- or more without paying any extra taxes.

• An alternate way to become an owner is to pay Rs 250/- at any Biglife showroom.

• The consumer would then earn 1 point at a purchase worth Rs 40/-

• Add-on card or 'spouse card' can be acquired at an additional payment of Rs. 50/-.

Benefits:

• As a royalty card holder, the consumer can redeem points once they are 250 or above at any Biglife showroom

• King Customer:Once the consumer has accumulated 375 points and still have not redeemed them, then they become a KING customer. At this stage they earn 125 additional points

• Emperor Customer: If the accumulated points amount to 500, without redeeming them the customer becomes the EMPEROR customer. 300 additional points will be added to their Royal account.

Biglife Rituwears-Customer First Philosphy

Biglife believes in relationships that go beyond buying and selling. Their philosophy is to put their customers before all other proprieties.

Their Customer First philosophy doesn’t just put the customers before everything else but is based on five pillars, namely:

• Honesty• Meeting your fashion requirement• Transparency in dealings• Ensuring a happy shopping experience• Courtesy

BIGLIFE RITUWEARS-DISCOUNTS AND OFFERS

Their famous great Indian festival, apart from discounts also offers a time to the customer to come and celebrate their shopping experience. It includes

•Shopping packages•Clay Modelling show for children•Magic show •Hair Braiding & tattooing•Snacks and cold drinks

CONCLUSION• Ritu Wears Biglife really focuses on justifying its

customer first approach.

• CRM Initiatives includelatest IT tool in the form of NOVA softwareLoyalty Cards

• With their values of Honesty, Transparency in dealings etc they’re able to maintain trust amongst their customers

• They take pride in saying that they serve people of all age groups and have even designed their logo based on that concept.

THANK YOU