CRM & Customer CentricityDeveloping relationships. Captivating people.

Company profileCAS Software AG

Workforce: More than450 employees in the

CAS group*

450+

Investment ininnovation: 20 percent

of turnover

20%43m

Turnover CAS group2013*: approx.

€43 million

* CAS Software AG and third-party holdings

Language versions:CAS genesisWorld is

available in 10 languages

10CAS product users:

250,000 people

250,000

Equity ratio:> 45 percent

45%

10,300 companiesworldwide useCAS products

Successful for morethan 30 years

3010,300

International:Customers in morethan 37 countries

3792% of the customerswould buy a solution

of CAS again

92%

1,000 +CRM experts

1,000+

CRM & xRM Simply made for you.

Sales and implementation

partners: 200

200

CAS Software AG

CAS Software AG is the leading German provider of

CRM and xRM solutions for small and medium-sized

enterprises (SMEs). The company was founded in 1986

by the two company directors, Martin Hubschneider

(CEO) and Ludwig Neer (CTO). The company is privately

owned, and ownership is shared between the directors

and managers. CAS Software AG has expanded steadily

in recent years and remained financially independent.

Built on a solid foundation, CAS Software AG enjoys

healthy growth, intelligent business management, and

demonstrates a willingness to embrace innovation and

the reinvestment of profits. On the next pages you will

find a more detailed overview.

CAS Software AG – facts and figures

Source: CRM study 2014 by the FIR (Institute for Industrial Manage-ment), Schwetz Consulting and Trovarit AG

CAS Vision

When it comes to software solutions, customers world-

wide are all looking for down-to-earth solutions and

advice. CAS software products have all been designed

with this in mind, especially when used in conjunction

with „Customer Centricity“ as a future-oriented com-

pany strategy, with the objective being to delight your

customers with customer centric services and products.

CAS Employees

The CAS team is made up of people who are passionate

about creating the applications of the future. The pos-

itive and productive energy of the workforce, their ex-

pert knowledge and continuous personal development

are key factors in the company‘s success. The results of

which can be seen in the many awards and competition

wins such as „TOP JOB“ and „Top Innovator“.

CAS Products & Solutions

As an SME with almost 30 years of CRM experience, CAS

Software are recognized as the leading German provid-

er of CRM solutions for small and medium-sized enter-

prises. Products range from the SaaS solution – CAS PIA

– designed for small enterprises, to CAS genesisWorld

– the cross-industry, modular, complete customer man-

agement system – to a variety of industry-specific and

portal solutions. All of the products can be tailored to

suit any size of company, industry and requirements.

The extensive standard features can also be enhanced

with a wide range of certified add-ons, for example,

connections to ERP software.

CAS Data protection

With trust comes responsibility: As a customer centric-

ity oriented company, CAS Software AG is both obliged

and motivated to handle customer data with care. Data

access is governed exclusively by both German data

protection regulations and European directives. You

can enjoy peace of mind when it comes to data stor-

age locations, German high-performance data centers

guarantee quality. Effectively bolting the door shut

when it comes to the unauthorized sharing of saved

data with third parties.

CAS Research

CAS Software AG‘s business strategy is innovation ori-

ented. To maintain its position as an innovative leader in

the field of CRM and xRM and to drive the development

of new technologies the company is actively involved

in international research projects. Between 20 and 30

percent of company turnover is reinvested in product

development annually – this ensures that customers‘

investments in CRM are protected in the long-term.

The leading German provider of CRM solutions for small and medium-sized enterprises

CAS customers

Worldwide more than 250,000 people use CAS prod-

ucts. CRM and xRM solutions from CAS Software AG –

are tailored to meet the needs of SMEs – they can be

implemented quickly, are easy to operate and are now

deployed successfully in more than 10,300 companies.

Besides numerous SMEs, a number of well-known larg-

er companies and corporations also count among CAS

Software AG‘s customers: Allianz, Almdudler, Daimler,

EON, Fraunhofer, GEA, OKI, Sanofi, VAB and VDI. Ten

of CAS Software AG‘s customers have already been

awarded the prestigious CRM Best Practice Award in

recognition of their excellence in customer manage-

ment.

CAS Partners

Over 200 partners in more than 30 countries enjoy the

open, efficient, fair and confidential cooperation that

characterizes a partnership with CAS Software AG. CAS

experts actively support certified partners in the areas

of consulting, marketing, sales and support. CAS part-

ners benefit from the CAS Academy where they receive

extensive CRM training and CRM qualifications – CAS

Academy certification ensures partner quality. Work-

ing relationships between partners, collaborations and

strategical alliances within the partner network provide

added value for all those in the CAS network.

CAS International

CAS Software AG is an international company: active on

five continents with strategic partnerships with well-

known companies in more than 30 different countries

with software products available in more than 10 lan-

guages as well as being Unicode enabled. By 2020, the

most successful small and medium-sized enterprises in

Europe will all be using solutions from CAS Software.

CAS Software AG works closely with strategic partners

in established companies within a tight internation-

al network that extends beyond Germany to include

the following countries: Albania, Algeria, Australia,

Austria, Belgium, Bosnia and Herzegovina, Brazil,

Chile, Colombia, Croatia, the Czech Republic, France,

Greece, Holland, Hungary, Italy, Macedonia, Mauritius,

Moldavia, Morocco, Lichtenstein, the Netherlands, New

Zealand, Nigeria, Luxembourg, Peru, Poland, Portugal,

the Republic of South Africa, Romania, Saudi Arabia,

Serbia, Spain, Switzerland, Turkey, the United Arab

Emirates and the United Kingdom.

CAS Awards CAS Software has won awards and prizes for both its in-

novative range of products as well as for its dedication

to SMEs – „European IT Prize“, „Innovator of the year“

2006 and 2011 and „Employer of the year” 2009. Soft-

ware products from CAS all carry various quality seals

of approval, for example, „Software Made in Germany“

and “Software Hosted in Germany“.

ServiceQualityFuture

CERTIFIED PARTNER PROGRAM

STAR PROGRAM 2014CAS genesisWorld

AWARD2014CRM Best Practice

Phone: +49 721 9638-0E-mail: crm@cas.dewww.cas.de/en

CAS Software AGCAS-Weg 1 - 576131 KarlsruheGermany