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Dissertation Proposal

Lecturer’s name: Student’s

name: Phanhaviosth OUCH

How Information Technology change the world of Business? Why E-

Business plays a very important role in business activities today?

1. Introduction

The Internet has completely influence customer relationships. The transformation began

with the dot-com explosion, which created a new type of company whose entire business model

was predicated on Web acceptance and usage. Today’s business environment is more than face

to face transaction. All of the companies are able to post their products on Web to be advertised

which is call “E-business”. “E-business” refers to all types of transactions over the Web. These

companies Yahoo, Amazon, eBay and Google took advantage of the Web in all aspects of their 

 business. Soon, other companies like Apple, Nokia, HTC and other have to satisfy customer expectations to procure their goods and services over the Internet by operated with other online

web page companies.

2. Short description of research

This research has the aim to illustrate how Information Technology can lead business one

step forward, which plays a very important role in cyber space. The main work will be based on

the process of providing information about the business to the public and consumers, and also

 promote specific products and services on the internet. The study wants to indicate why business

transactions use Information System to become one of the business channels.

3. Positioning of the research

Many researches had been conducted in business. The word “Business” mean in several

aspects. However, this research will focused only in E-business and provided two online

companies “Wal-Mart” and “Amazon” as the example.

“Wal-Mart Stores, Inc. (branded as Walmart) is an American public corporation that

runs a chain of large, discount department stores. Walmart serves customers and members more

than 200 million times per week at more than 8,400 retail units under 55 different banners in 15

countries” (http://walmartstores.com/aboutus/).

“Amazon.com, Inc. is an American-based multinational electronic commerce company.

Headquartered in Seattle, Washington, it is America's largest online retailer, with nearly three

times the Internet sales revenue of the runner up, Staples, Inc. Jeff Bezos founded Amazon.com,

Inc. in 1994 and launched it online in 1995”

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Dissertation Proposal

Lecturer’s name: Student’s

name: Phanhaviosth OUCH

(http://www.essortment.com/hobbies/historyamazonc_ttas.htm). Both companies play a very

important role to satisfy the consumers to shop online.

 Nowadays, purchase online is very popular. “A recent study estimates that 40% of all

Internet users have made at least one online purchase” (Angus Reid, 2000). E-business impliedthat Information Technology must prove itself in an interactive and distributed context of 

economic value creation. Technology push, market pull both plays their role in driving E-

 business forward. It offers consumers much more convenient of choosing their products not only

suitable price but also a good quality as well and the opportunity to make comparison over the

items they want to purchase. “The buying experience considers a leading wireless provider”

(Commerce Times News). They recently launched an E-Business solution with enhanced guided

selling and configuration based on business rules that drive product and service options. In an

environment characteristic of the B2B world, both business and customer consumer can select

equipment from a huge catalog of options and compare as many as five different packages that

include phones, service agreements, pricing and the cost to add more lines. The "experience" also

includes guidance on which plans best suit customers' needs and suggestions about accessories to

 buy immediately.

4. Expected Findings

In this dissertation proposal the only expectation is to indentify how Business

Information Technology improves their business in term of E-business. How the e-business play

as the important media in the business in the new era. In addition, to understand how business

 provide benefit to the firm. The result of this dissertation will let the new business understand the

way of business use information system to facilitate their business.

5. Research Design and Methodology

This section discusses components of the research methodology consisting of research

design, data gathering and methods for data analysis. The objective is to explain research

methodology which had been used for the paper, and to clarify how these tools can be used in the

 paper to address the unanswered questions in the section.

The most important source of this research is the article about consumer is the online

market place OECD (Organization for Economic Co-operation and Development) workshop onthe guidelines: One Year Later. Berlin, 13-14 March 2001. In this source is specific on Business

To Consumer and E-Commerce statistic. The source is also available to find all the statistics that

will support the theoretical explanation and many references had been acknowledge in this

source. In this research is also provided the example of two companies which are involved in E-

 business today.

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Dissertation Proposal

Lecturer’s name: Student’s

name: Phanhaviosth OUCH

Moreover, the researcher will study the most of attainable data from books, online

 journals, and other available sources, to carry out this project and also help to analyze how E-

 business plays a very important role in business transaction.

6. References

- Dryden, J. (2001), “consumer is the online market place OECD” Berlin 13-14 March

2001.

- Wal-Mart.com [Online] Available at:

http://walmartstores.com/aboutus/ 

- Amazon.com [Online] Available at:

http://www.essortment.com/hobbies/historyamazonc_ttas.htm

- Andam,Z,R. (2003), “E-Commerce and E-Business”. (Online Journal)

- Lynda M. Applegate, excerpt from the E-Business Handbook (The St. Lucie Press,

2002); available from http://hbswk.hbs.edu/tools/print-item.jhtml?id=3007&t=ecommerce;

accessed 26 September 2002.

- Amit, R., Zott, C. (2001) “Value Creation in E-Business”. Strategic Management

Journal.

Bibliography

http://walmartstores.com/aboutus/

Walmart was founded in 1962, with the opening of the first Walmart discount store

in Rogers, Ark. The company incorporated as Wal-Mart Stores, Inc., on Oct. 31,

1969. The company's shares began trading on OTC markets in 1970 and were listed

on the New York Stock Exchange two years later.