Critical Path Analysis for a New Product Release

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Critical Path Analysis for a New Product Release Overview

description

Critical path analysis is a useful tool for the B2B marketer in increasing speed to market for new product releases.

Transcript of Critical Path Analysis for a New Product Release

Page 1: Critical Path Analysis for a New Product Release

Critical Path Analysis for a

New Product ReleaseNew Product Release

Overview

Page 2: Critical Path Analysis for a New Product Release

Critical Path Analysis

• Identifies all the individual activities that make up a larger

project.

• Identifies the sequence in which activities have to be

undertaken.

• Identifies which activities can only taken place once other

activities have been completed.activities have been completed.

• Identifies which activities can be undertaken

simultaneously, thereby reducing the overall time taken to

complete the whole project.

• Identifies when certain resources will be needed – for

example, developing a new product launch.

Page 3: Critical Path Analysis for a New Product Release

Critical Path Analysis for a New

Product Release

Page 4: Critical Path Analysis for a New Product Release

You are welcome to contact Nigel Bairstow at B2B

Whiteboard your source of B2B Asia / Pacific

marketing advice

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