Half Price Books2011 SILVER BRASS RING AWARD

Half Price Books is a gently used book retailer. The goal of the campaign was to illustrate the store’s main benefit, which is being able to buy an entire book for only

half the price of the competitors.

225.5225.5225.5Full story. Half price.

A Tale of A City

Full story. Half price. Full story. Half price.

First Financial BankFirst Financial is a regional bank in the state of Texas. While they offer services that any

other bank can offer, one thing that their competitors locally cannot boast is a large

presence only in Texas. And nothing makes a Texan prouder, than Texas itself.

Bikram Yoga GrapevineThis heated yoga studio is one of only a few in the greater North Texas area that is truly

certified to teach Bikram yoga. The ads represent three common inner monologues

that first time Bikram yogis experience.

Black Cat FireworksArt Director: Ryan Smith

These fireworks are considered to be some of the best you can buy in the market today.

While they may be fun during special holidays and occasions, sometimes it’s fun

to go back to your childhood and remember what you really used fireworks for.

Brooks EnglandConsidered to be the finest manufacturer of

leather bike goods, Brooks England has a strong hold in Europe. In order to expand

their market share, an ambient and digital campaign was constructed to introduce Brooks saddles to the U.S.

A m b i e n t

P r o b l e mBrooks Eng land i s t he l ead ing manu fac tu re r o f hand - c ra f t ed l ea the r cyc l i ng sea t s and gear ; however , wh i l e popu la r i n Eu rope , do no t have much marke t share i n Amer i ca due to lack o f exposu re .

S o l u t i o nTo expose Amer i ca to B rooks Eng land th rough amb ien t and d ig i ta l marke t i ng . The amb ien t p iece w i l l cons i s t o f rep lac ing s ta t ionary b i ke sea t s i n gyms w i t h B rooks sadd le s , a long w i t h a QR code to take t he cyc le r to t he d ig i ta l con te s t . I t w i l l be launched i n f i ve o f t he mos t b i ke f r i end ly c i t i e s ac ros s Amer i ca - Po r t land , Bou lde r , Sea t t l e , San F ranc i s co , and New York .

A m b i e n t

Cards are hung from bikes to give the rider information about the new seat and leads them to the Saddle Across America contest on Facebook.

D i g i t a l

QR code connec t s to s i t e where r ide r can l ea rn abou t t he Sadd le Ac ros s Amer i ca con te s t .

To par t i c ipa te , t he r ide r mus t take a p i c t u re o f t hemse l ves on t he b i ke w i t h t he B rooks sadd le o r t he b i ke sea t i t se l f .

A f t e r t hey ʻ L i ke ʼ B rooksEng land on Facebook , t hey up load the pho to to t he wa l l , and tag t hemse l ves to en te r i n to t he con te s t .

S A D D L E A C R O S S A M E R I C AF A C E B O O K U S E R T O U R

H O W I T W O R K SY O U R W I N N I N G ST H E C A T C H

HOW IT WORKS

SCAN READ THIS PAGE

‘LIKE’ US TAKE A PHOTO

(OF YOU IN THE SEAT OR JUST

THE SEAT)

UPLOADTHE PHOTO TO OUR

FACEBOOK WALL

TAGYOURSELF TO ENTER

WAIT

YOUR WINNINGS

THE CATCH- YOU HAVE ABSOLUTELY NO CONTROL OF YOUR JOURNEY. -- The other Facebook fans will pick which scenic route you’re to take.- 4 times a week we will ask the fans where they would like the two winners to ride, to stay, and to sleep. - Whatever choice receives the most votes is what you’ll have to do.- The camera and video recorder is for you to log your trip on Facebook. Each week you’ll upload your photos to the Brooks England Facebook page so your followers can experience the trek by your side.

CONTEST REGULATIONS

So are we Mark! Hope you got your picturetagged of you on the gym bicycle.

Very excited and can’t wait till you announce the winners for the Saddle Across America contest!

One American can’t hide his love for our B17Titanium saddle

Here’s Roger Gareth showing off his love for Brooks England Saddles.

When did American’s learn about Brooks?

Some people can’t hide their excitement for this contest.

Tundra Fire ExtinguisherArt Director: Ryan Smith

A product of First Alert, Tundra is a fire extinguisher conveniently packaged in aerosal form. Since fires are never an expected occurance, some damage is

done, but Tundra is there to help protect what truly matters.

City HarvestArt Director : Madison McDaniel

City Harvest is a non-profit, volunteer based organization that takes donations from

restaurants, cafeterias, banquets, events, etc. and redistributes the food to those less fortunate. This was the client for this year’s

college One Show competition. The concept is based off of showing consumers the good

that nonwasted food can do through nutrition labels and digital media.

2011 College One Show Finalist

THE RAMEN NOODLE YEARS

University of North Texas - DentonBA in JournalismConcentration in AdvertisingMinor in Marketing

EARNING MY STRIPES

First Choice Emergency Room - Flower Mound, TXJune 2009 - PresentMarketing Coordinator

Publicis - Plano, TXJanuary 2011 - May 2011Creative Intern - Copywriting

Paper Affair - Plano, TXAugust 2008 - June 2009Sales Associate

SWEET VALIDATION

2011 College One Show2011 Silver Brass Ring

PROFICIENCY

Penmanship