Crisis Communication in the Age of Social Media [ the cyphers agency ]
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Transcript of Crisis Communication in the Age of Social Media [ the cyphers agency ]
What You’ll Learn Today
• How crisis communication has changed.
• How to create a robust crisis communication plan.
• Best practices for a well implemented plan.
• Good and bad brand examples of new age crisis communication.
Be Proactive
Build an audience before you really need them.
Have a plan because something will happen.
Crisis Communication Plans
Have one for your day-to-day management AND for those
elevated scenarios.
Basic Components of a CCP
• Roles• Communication Protocols• Legal Implications / Requirements
• Audience• Tone and Voice• Hypothetical Situations & FAQs
Final Take Aways:
• Start building an audience BEFORE a crisis occurs
• Draft a robust crisis communication plan
• Update your plan often• How to listen• Act quickly, be transparent, put your plan into motion
• Eventually, move on