Crest website redesign project
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Transcript of Crest website redesign project
Project Background
Client: Center for Responsible Travel (aka: CREST)
CREST is a non-profit whose mission is to advocate for better tourism policies through research and projects
Time: September 2014 - March 2015
Role: UI Designer Consultant
Goal: Create a better website that targets specific audiences and is more user friendly.
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What was wrong?
● The website was outdated.
● There was a lot of content that wasn’t organized.
● It was text heavy with few visuals.
● It was very difficult to navigate throughout site.
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User research Sketching ideas Wireframing Final documentation
Design Process
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Stakeholder interview Survey Card sorting
User Research
● Identify target audiences.
● Learn more about CREST and what they really want.
● Figure out which problem to solve first.
● Survey results showed a heavy emphasis on fixing the navigation.
● Use card sorting to better understand how users organize information.
● Create a better information architecture.
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Sketch ideas Make paper prototypes
Sketching & Ideation
● Explore ideas before getting too invested in the design.
● Iterate on ideas quickly.
Iterate
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Build interactive wireframes
Wireframing
● Once designs were established, mid-fidelity wireframes were built through Axure.
● Visual interactive mockups were created to give the client an idea of what the final outcome could look like.
Make visual mockups
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Final Documentation
Design specification document
● Create a design specification document for the developer.
● Show background of project and explain why design decisions were made.
● Beyond the project:○ Review how site is functioning
once fully built. ○ Address any additional issues.
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ThanksQuestions?
