Creo interactive advertising_mirror

integrated marketing communications

Cyberabad..

Interactive Advertising Mirror@ Washrooms

Interactive Advertising Mirror

PRESENTS

integrated marketing communications

Creo is a leading Digital advertising provider with an excellence in the world of Digital technology .We work with the latest interactive and the most modern technologies to create engaging, memorable experiences in signage technology and enthusiasm to turn your vision into reality. Creo has defined its role as a service provider for the creation and execution of an end to end digital advertising network. We have a team of talented and energetic people who are experienced and specialized in their particular fields, regionally and internationally in touch with the fast changing world of advertising .

Our team is specialized in analyzing the market and offering our clients a return on their investments whether it is a temporary or permanent use.

Our MissionOur mission is to take the present world of advertising to a new era.

Our Objectives

•To be the first choice of advertising in the region

•To provide the best, most cost-effective Advertising services.Our Model for Strategic Differentiation Differentiating ourselves from others by surpassing all others in introducing creative media products, interactive Technology, graphic design and creative ideas.

The Company

the power of imagination


Deliver your brand message and reach your consumersin a way that exceeds

“memorable”


Interactive Advertising Mirror address the biggest challenge of any advertising and that is to get and hold the public’s attention.

Until now, no one has been able to guarantee advertisers that their ads would be read.Washroom advertising accomplishes this goal.

We deliver a captive audience by placing Interactive Advertising Mirror in select high-traffic venues with targeted demographics.

Creo Marketing Communications is the leader in targeted out-of-home solutions that efficiently deliver distinct demographic and psychographic niches in consumer lifestyle destinations



The Venue: Inorbit Mall, Cyberabad (Hyderabad).

Creo has selected Inorbit mall as its first venue because it enjoys its reputation as one of the Finest and Most Popular Shopping Mall in Hyderabad, with its Anchor stores- Life Style, Shoppers Stop, Marks & Spencer ,MAX, Fun City, Pantaloons and more than 120 most reputed designer and brands outlets .

One of the most visited leisure attractions in the Hyderabad,The systematically planned & scientifically designed mall overlooks The DurgamCheru Lake.


Inorbit Malls- Industry Recognition & Awards

Inorbit Mall Cyberabad -Highlights

• The average foot falls per month is 1 million +

• Built on 8 lakh sft area, on the lake side of Durgam Cheruvu.

• Highly popular among youngsters and Higher income group.

• The mall houses Life Style, Shoppers Stop, Marks & Spencer, MAX, Funcity, Pantaloons

as its main anchors, making it the biggest mall in Hyderabad, with other prominent

stores like GLOBUS ,RELIANCE DIGITAL and many more stores.

• One of the best and most popular food court in Hyderabad with all major food chains.

• The mall also hosts a range of international lifestyle brands like Reebok, Pepe, Levi’s

and other reputed brands.

• Parking traffic about 71000+four wheels and 55000+ wheelers.

• Children entertainment area.


Foot Fall Number of WashroomVisitors.

Per Month 1 Million + 4,00,000+

**Footfall survey conducted in collaboration with Inorbit Mall and Creo Marketing Team for a duration of a One Month***

Total Number Of Visitors For All Washrooms Per Month 4,00,000+

Average Time Spending In Washroom (Ladies + Gents) 1-3 Minutes

Dwell Time of Visitors 60 Sec-2Mints

Inorbit Mall Cyberabad Foot Fall : Facts & Figure the power of imagination

Our study found that consumers were increasingly ignoring advertisingthrough traditional media due to high distractions.

Creo then determined that there was another place a person was guaranteed to visit when attending a mall ,The Washroom. The washroom provides an uncluttered environment where a message can be delivered without any distractions .

This quest resulted in the development of an Interactive Advertising Mirror installed over the sinks in washrooms .

With the launch of Interactive Advertising Mirror, we're creating a benchmark for out-of-home advertising. Our new products break through the clutter, allows for brand segmentation that leveragedstate of the art technology to ensure memorable and measurable results and will provide sustainable revenue for our partners. Interactive Advertising Mirror


Interactive Advertising Mirror’s at IDEAL State covering the most of blank mirror with Advertising message.Giving viewers a pleasant and attractive welcome impression.

Ideal State the power of imagination

Interactive Advertising Mirror images welcomes the consumer with a digital brand advertisements, As the consumer engages with mirror image the advertisement migrates to the top slide while the remaining screen becomes fully functional mirror, which results in more attraction and continuous exposure to advertising message.

Active State the power of imagination

On Site Installation Image Of Interactive Advertising Mirror.

“No Other Media Can Guarantee One-To -One Interaction With Viewers LikeInteractive Advertising Mirror”.


“No Other Media Can Guarantee One-To -One Interaction With Viewers LikeInteractive Advertising Mirror”.

On Site Installation Image Of Interactive Advertising Mirror.the power of imagination

Comparison SAY’S IT ALL .

Ad Medium Digital Outdoor

Screens in Malls

Static panels In Washrooms


-WASHROOMSLong dwell time

Attention Exclusively-No Clutter

No-Distraction

Demographic Targeting (18-40) year old

Day part targeting

Impacts Consumer at point of sale

Talk ability

Accountability

Interactivity

Visible Ad length

FEATURE COMPARISONthe power of imagination

Washroom Advertising -Advantages

•True gender targeting

• Greater Reception - A Casual, Relaxed Atmosphere

• Absolute Captive Audience - Undivided Attention

• Ads are read 95 – 100% of the time

• Long dwell times - 55 secs: male and 105 secs: female

• Total share of view

• National, local & regional opportunities

• Extended Viewing – Captures consumer attention for 1-3 minutes

• It’s cost effective.


Interactive Advertising Mirror -Advantages•It works!

•One to one impact

•Captive audience

•Viewers like them.

•Audience engages with your Brand

•Your message will not be clicked past, tuned out or turned off.

•People wait to see your ads and are in front of them for up to 3 minutes.

•Target by location, lifestyle, gender,


Consumer attitudes toward washroom indoor

advertising were found to be very positive with as

much as 98% generating a favorable reaction to the

indoor advertising

Retention of the advertising message generated by Interactive Advertising

Mirror was found to be an average of 40% stronger than by other advertising media.

Also, that the unusual and unexpected nature of the form of washroom indoor

advertising“COMMANDS FOCAL LEVELS OF ATTENTION”

thus enabling better comprehension and longer lasting impressions

When washroom advertising viewers are shopping for a product or

service, the consumers retention of that product or service advertised

raises to an impressive and effective 85% retention rate of the indoor advertising they encountered.

What The Market Research States …..

***Market Intelligence Media Research, Arbitron & Nielsen


Ultimately, every brand seeks to advance its relationship with the customer. Interactive Digital Advertising provides an innovative means to achieve this goal , leveraging the best of technology, creativity and data to engage consumers in more meaningful ways that are evolving every day. While the breadth of creativity and consumer engagement we see today is amazing, We believe that the best is yet to come.


Creo Marketing Communications,Adj : The Golkonda Hotel, Masab Tank,Hyderabad,500004,A.P,INDIA

MBL : +91 99 66 41 00 33TEL : +91 40 64 56 00 33FAX : +91 40 66 66 00 33

E-mail : [email protected] : www.creoindia.co.in

www.creo-imc.com

Thank You For Your Time.

For Details Contact:


Creo interactive advertising_mirror

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