Cremica limited- Mrs. Rajni

Bector

Abrity Bhattacharya

Roll no. - 01

Evolution is revolution…..And it can quietly start wherever you are…

Mrs. Rajni Bactor, MD of Cremica Limited

FROM MOTIVATION TO DEDICATION

Lioness movement in Punjab. ‘Red Cross’ and ‘Ludhiana Ladies Club’. “Still… I felt, I am not doing anything very

constructive”. Passion and love for Baking, Cooking and Ice-Cream

making. Punjab Agriculture University. Local fetes and fair. Catering business. 1978, small ice-cream manufacturing unit, Rs.20,000

investment.

1983, formally registered business as “Cremica”. 1990’s, terrorism in Punjab, three Sons entered her

business. Turnover boomed from Rs.5crore to Rs.20crore.

In 1995, Buns supply to Mc. Donald's. International quality bread crumbs, tied with UK

based EBI foods. First sauce plant, 50:50 venture with Quaker Oats. ITC Sunfeast and Cadbury tied with Cremica. 2005, award from president Dr. Abdul kalam.

New fully automated units in Greater Noida and Mumbai.

At Una in Himachal Pradesh, new plant with capacity of 5000 tons per month.

2011-2012, annual sales- Rs.650 Crore. Even in her 70’s she is not taking rest rather closely

monitor quality herself and keep on coming with new recipes and products.

In initial years, used to work more than 12hrs. a day with 3-4 hrs. sleep.

No compromise with ingredients.

RISKS

Not at all business minded, selling products below cost price.

Social acceptance Resistance to new western origin food products in

Indian market.

OPPORTUNITIES Married in well-to-do supportive business minded

family. Catering offers, 2000 pudding order. Business established near national capital. Mc. Donald’s came to India. New market.

CLIENTS

OBSTACLES

Social acceptance of ‘women entrepreneurship’. Terrorism in punjab.

Family business of Bector’s, trading in food grains, oil, fertilizers got affected.

So financial crisis.

INNOVATION

New-new flavours for hand made Ice-cream. Vegetarian mayonnaise (eggless). Whole new process of bun making improvised, as

bun supplier of Mc. Donald’s. Own testing labs at each factory.

PRODUCTS

IMPACT

Motivation for other women. Good example of work life balance. High quality and internationally standard products. More employment opportunity for women in local

area of establishment.

THEORY: CASE

Entrepreneurship: By Chance. Characteristics of entrepreneur: self driven by high

level of energy, multi skilled and multi-faceted and work under constrains but never accept constrains.

Why become entrepreneur: Sense of fulfillment. Challenges faced as women entrepreneur: Social

stigma. Myth busted: Money is main motivation.

LEARNING

Self confidence. Ability to face all hurdells. Love your work. Time management. As a woman do chase your dreams but never ignore

your family…

Thank

you