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Up with Terriers: Pit Bull Terrier Adoptability

(Mike Kaviani, Jean Keating)

Best Friends National Conference,

July 16-19, 20151

Credits are availableGive your name and certificate number to someone at the registration desk and it will be submitted after the event

CPDT CEUs:6 (K) + 0 (S) = 6 CEUs

CBCC CEUs:12 (K) + 0 (S) = 12 CEUs




July 16-19, 20152

She’s takenWendy’s happy Ciara is happy

Jean [email protected]

Special Education Teacher

Executive Director of the Lucas County Pit Crew

Co-Founder of the Ohio Coalition of Dog Advocates

5 children, 2 grandchildren, motley crew of dogs and cats




July 16-19, 20153

Success is a journey, not a destination.

�2010= 4adoptions

�2011=39adoptions

�2014=86adoptions

Two things to always remember

�Dogs are dogs

�Happinesssells




July 16-19, 20154

What is a pit bull terrier like dog?

Admit it-we don’t know




July 16-19, 20155

Why are shelters full of PBTLD’s

� Over identification

� Breed discrimination

� Rental refusals

� Insurance concerns

� Media bias

� Over population

We love these dogs!� We can’t define them

� We can’t identify them

� We can’t find adopters

�WHAT AREWE DOINGWRONG?




July 16-19, 20156

Questions?

Marketing� Label them appropriately

� Prepare dogs for adoption

� Names are important

� Photos! Photos! Videos!

� Language is key

� Write great profiles

� First impressions seal thedeal

� Do great deeds




July 16-19, 20157

North American Tail Waggers

Preparation for a home life� Foster homes

� Training/playgroups

� Puppy socialization

� CGC ready program

� Group walks

� Get the basics down soyou can “sell” the dogand also so you can makethe right match




July 16-19, 20158

Names evoke emotionsDiablo Lady Godiva

Photos! Photos! Photos!




July 16-19, 20159

Which puppy makes you smile?

Luntz Study� BFAS paid for marketing

research

� No teeth

� Nothing in the mouth

� With other animals,especially other species

� Kids are awesome

� Humans always higher

� Multiple views (me)




July 16-19, 201510

Videos capture what photos can not

� Harlem Shake � Mister Jenkins

Questions?




July 16-19, 201511

Language matters.� Bullies

� Pitties, pibbles, etc

� Lovers, not fighters

� My vicious pit bull willlick your face

� DO NOT ASSOCIATENEGATIVE IMAGESWITH DOGS!

Draw people in, not out!� About Althena� I’m a very smart, cuddly boxer/pittie mix. I think I’m

about 1-2 yrs – and go potty outside like a good girl. I can be pretty shy at first, especially around males, but I’m a lover not a fighter. I’m just very curious about everybody/thing new and just want to make sure you’re going to be friendly to me first. Once I know you’re nice, I’m a big lover full of kissed and hugs.

I live with a foster family who is very busy all the time but that doesn’t bother me. I have a skin brother, something called a teenager and I wasn’t shy at all with him! My foster mama calls my skin sister a drama queen (10). I don’t know what that is, but it must mean fun because we play ball a lot and cuddle when we watch T.V.

I also have 3 (older) fur sisters and 1 (same age) fur brother who has A LOT of energy! I like playing with him a lot. Sometimes I have to tell him to chill out, but I’m real nice about it. I like having sisters and brothers but like it when it’s just me and Mama at work too! If I can’t go to work with Mama I go in my crate and don’t mind it at all. I LOVE riding in the car; I sit like a big girl and just like to feel the wind in my fur while I ride. Mama said I’m the best foster puppy she’s had and any family will be very lucky to add me to their pack. Are you my fur-ever pack? If you are interested in adopting Athena, please complete our adoption application,

� Spayed?� Cost?� Vaccines?� Skin brother� Not a fighter� Add to the pack� Human voice� Foster family is very

busy� Chill out




July 16-19, 201512

We all want to be happy� Do you like cuddling on

the couch?

� Enjoy an evening walk?

� Looking for someone towelcome you home?

� Need a lap warmer, earcleaner, sloppy kisser?

� Working out is bettertogether?

� Don’t you want to ticklemy tummy?

Great bios focus on characteristics� Silly

� Curious

� Playful

� Cuddly

� Eager to please

� Social butterfly

� Goofball

� Agility master




July 16-19, 201513

Great Profiles� Need a snuggle buddy? Meet

DeNiro! This dark brindle,strikingly handsome youngdog is looking for a bestfriend to nap with. DeNiro isliving in a foster home withkids, cats, and another dog.He enjoys playing with otherdogs, but loves snuggling onthe couch. He is neutered,micro-chipped, and fullyvaccinated. He LOVES CGCready classes and is housetrained, crate trained, andready for love. His adoptionfee is………………

Applications start conversations

�Springboard totalk

�Find a match

�Relationshipsare key




July 16-19, 201514

Introductions seal the deal� Tell people what to

expect

� Get the dog ready

� Never rush to hello

� Have a plan

� Know when to stop

� You have to have goodhandling skills and knowthe dog well

Do great work�Group walks

�Community days

�Dog safetyeducation

�Help your neighbors

�Celebrate events

�MEDIA!




July 16-19, 201515

Promotions� Join the BFAS network!

� Back in Black

� Girls Just Wanna HaveFun

� Senior Dogs Rock

� Final Four

� Puppy Palooza

� FREE training, food,leash, toys

Thank You!Happy Adopting She’s taken

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