CREDENTIALS AT A GLANCE March, 2015 Your Reliable Research Partner In the Philippines.
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Transcript of CREDENTIALS AT A GLANCE March, 2015 Your Reliable Research Partner In the Philippines.
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CREDENTIALS AT A GLANCE
March, 2015
Your Reliable Research Partner
In the Philippines
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About I-View• Organized in 2002
– Locally-owned, incorporated and registered with the Philippine Securities & Exchange Commission (SEC) in June 2002
• A full-service market research agency– With more than 12 years
of qualitative and quantitative experience built on a solid domestic client base consisting of some of the country’s largest corporations and a growing partnership with international research agencies
• Has assembled an unparalleled group of research professionals with a cumulative market research experience of more than 30 years who are committed to serve its partner clients to ensure efficient and effective product and service delivery
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Mission
• I-View provides accurate, timely, cost-efficient and highly reliable market research studies that yield actionable information thereby contributing to the success of its partner clients.
• I-View expands partnerships with clients to ensure a sustainable and stable employment for its talented and dedicated staff.
• I-View is the premier locally preferred and recognized research group in the country and the locally preferred research partner of research agencies in the region.
• I-View creates innovative ways to gather data that are customized to the needs of its individual partners.
Vision
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Consultancy Data Collection Services- nationwide,
across demographics using different methods/approaches in different languages
- PAPI, CAPI, Telephone, Online, Intercept, Mystery Shopping, Desk, Recruitment, FGD moderation, Simultaneous Translation, Transcription
Data Processing– Data Entry/Coding/Encoding/Data Table
Generation– Statistical Analysis
Report Writing and Graphical Display Qualitative and Quantitative Research
Studies
Products and Services
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Research Studies
• Focus Group Discussion
• In-depth interviews
• Ethnography
• Concept testing
• Name and logo test
• Packaging test
• Home Usage Test
• Central Location tests
• Ad Tracking Study
• Usage, Attitude and Image
• PR/ Ad Evaluation Study
• Retail Audit/Pricing & Store Check
• Brand Health
• Mystery shopping
• Customer satisfaction survey
• Intercept studies
Quantitative:
ProductDevelopme
nt
Quantitative: Brand and
Communication
Quantitative:Customer
Studies
QualitativeStudies
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MONDE NISSIN CORPORATION (2002 – present)
• 12 years of partnership • Qualitative and
quantitative studies nationwide
Industry Partners
PHILIPPINE SEVEN CORPORATION (2007 – present)
• 8 years of partnership• Quantitative studies
conducted among all stores• From 300+ stores in 2008
to more than 1000+ stores nationwide in 2014
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International Research Agency Partners: Singapore
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International Research Agency Partners
INDIA
THAILAND
JAPAN
INDONESIA
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HONG KONG
CHINA
MALAYSIA
International Research Agency Partners
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International Collaboration
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Industry Exposure: Banking & Finance
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Kingston Tower Dev’t. & Mgt.
Corp.
Industry Exposure: Real Estate
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Industry Exposure: Fashion and Retail
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Industry Exposure: Dining and Hospitality
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Industry Exposure: Food and Beverage
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Industry Exposure: Food and Beverage
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Industry Exposure: Food and Beverage
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Organica Nutraceuticals, Inc.
Industry Exposure: Pharmaceuticals and Personal Care
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Industry Exposure: Pharmaceuticals and Personal Care
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Industry Exposure: Transportation
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Puyat Flooring Products, Inc.
Industry Exposure: Consumer Durables
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Industry Exposure: Telecoms and Services
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Industry Exposure: Media and Advertising
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OP COMMUNICATIONS, INC.
BIG TOP
Industry Exposure: Media and Advertising
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In-house field implement - Exclusive to I-View- Young, career-driven individuals due to potential career
growth and promotion within the company- Continuous training
Nationwide capabilities and regional network- Established network of field researchers/recruiters for all
demographics- Established partnerships with research agencies in the
region Cost efficient
- Compared to multinationals, better value for your investment
Quick turn-around time- Flat organization, faster decision making for faster service
Our Strengths, Our Edge
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Customized Research- Tailor fit research design to individual needs
Extensive experience in various industries Your investment helps continue providing employment to
young people who enjoy doing research
Our Strengths, Our Edge
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MS. LISSA PUNZALANBUSINESS DEVELOPMENT MANAGERTelephone No. :+ 632-637-3558Tele Fax No.: + 632-634-3787Email: [email protected] Address: 1007 Citystate Centre
Condominium 709 Shaw Blvd., Pasig City 1600, Philippines
Visit us at: www.i-viewresearch.com
Contact Us