Credential NBN Media 2014
description
Transcript of Credential NBN Media 2014
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CREDENTIALS
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Contents
ABOUT US SERVICES OUR
CLIENTS CASE STUDY CONTACT
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Who We Are? Advantages Corporate Structure Key Personals
NBN Media is a multimedia communications company activities in many fields :
Digital marketing, PR, advertising, design, publishing, printing,...
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Our Vision: Become the No. 1 agency in the field of health care in Vietnam and
is one of the leading in the field of Digital Marketing.
Our Exprerience: NBN Media is a trusted partner agency of many major brands
in the country and abroad. We helped them creative many effective
communication strategies.
Creative High Quality Professional
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Who We Are? Advantages Corporate Structure Key Personals
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Digital Marketing
PR Advertising
Advantages of NBN Media that others agency do not have:
NBN Media has strength in two key services sector: PR – Advertising and
Digital Marketing.
NBN Media owned 2 magazines leader in the field of health care in Vietnam: Sức Khỏe Gia Đình & Sống Khỏe.
Have support team are leading experts in the field of the health.
Having intimate relationship with the Ministry of Health (T5G), Medical Publishing, other departments in the medical field, health care.
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Who We Are? Advantages Corporate Structure Key Personals
CEO
Administration Creative Director
Collaborators
Editor
Editorial General secretary
Designers
Photographers
Monitoring Production
Financial & Accounting
Sales Director Northern
Sales Director Southern
Sales group Sales group
Salesman Salesman
Issued
Editorial Secretary
Editorial Secretary
Reporter Reporter
Editor
CHAIRMAN
Sales
Sales & Marketing
Account
Planner
Buying
PR - Marketing
Creative
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Who We Are? Advantages Corporate Structure Key Personals
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Nguyễn Bá Ngọc
Chairman of the Board
Knowledge: MBA of HSB
Experience: more than 11
years in journalism, operating
private media company for 10
years.
Lê Quang Vũ - CEO
Vice Chairman of the Board
Knowledge: Master's in MGIMO
Experience: more than 11 years in
journalism, has been an editorial
secretary for the Vietnam
Economic Times, Sành Điệu.
Thái Văn Hòa
Creative Director
Knowledge: MBA of HSB
Experience: more than 11
years in journalism, has been
an designer for the Vietnam
Economic Times, Sành Điệu.
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PR - Advertising
Media Planning + PR Campaign + Advertising Campaign Booking Media Creative Concept Idea Event + Press Conference + Customer Conference + Launching New Product + Festival + LiveShow + Exhibitions and Fairs Sponsor TV show Sponsor Radio Programe
Digital Marketing
Mobile Marketing Social Marketing + Facebook Marketing + Youtube Marketing Email Marketing Viral Marketing Google Adwords & SEO Ads Network Display
Print & Publishing
Magazine Guide Book Handbook Marketing Brochure Catalogue Poster Leaflets & Flyers Newsletter
Webiste/ Wapsite Application E – Newsletter E – Book Newcasts Social Media Content Video
Content Marketing
Design Media Consultant Forum Seeding
Orther Services
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PR - Advertising
We have 5 years’ PR and advertising experience for the sectors including
healthcare services, medicine, nutrition, food, drink, beauty, retail,…
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Media 360: Have the ability to integrate
multiple media in PR/Advertising campaign to
achieve the best effect of communication.
NBN Media creative ideas based on insight
about the market, brand and label.
Experience: Worked with major brands:
MobiFone, Parkway Singapore, Panadol (GSK),
Mega, Pharmaton (Boehringer), Nautamine
(Sanofi Aventis), Thai Lan TAT,…
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PR - Advertising
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NBN Media offers two PR service packages :
Developed from the idea of brand.
Implement one particular campaign
as required by brands
Use activation to promote brands + bring
social benefits for community
Activation conjunction with the health care
project by the Ministry of Health (T5G),
Union Women Viet Nam,…
1 2 PR PR + Activation
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Case study #1: Panadol PR Campaign
Client: GSK
Label: Panadol Cold and Flu
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Magazines & Newspapers
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Case study #1: Panadol PR Campaign
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Magazines & Newspapers
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Case study #1: Panadol PR Campaign
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Magazines & Newspapers
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Case study #1: Panadol PR Campaign
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TVC
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Case study #1: Panadol PR Campaign
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Radio
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Digital Marketing
2. Email marketing
Email marketing systems of NBN Media can send millions emails at the same time. Package Services: NBN Media consulting, support to compose advertising mail content, filtering contact data, send email and reports results after that.
1. Mobile Marketing
Mobile Marketing Services:
- Mobile App Package: design, content
production, promoting.
Case Study: App MobiFone Kết nối, App Bà bầu.
- Advertising Messages: SMS & MMS
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3. Social Marketing
Facebook Marketing Youtube Marketing
Management services package fanpage/ group.
+ Establish, content building, promoting
+ Design image, create event/game/contest
+ Viral marketing on Facebook.
Facebook Ads
+ Page Post Ads
+ Sponsored Stories
+ Promoted Post.
Management services Youtube Channel + Establish, upload content, promoting + Produce video, dubbing, tagging, and communications in order to increase views, up like, share, comment. Sponsor producing video clip Youtube Benefits: advertising products and services in Youtube video, reach to large amounts of viewers.
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Forum Seeding
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4. Google Ads
SEO (Search Engine Optimization) is a combination of process
experts and specialized software to put one particular webiste
in top 5 or top 10 natural search results.
As ad networks link multiple websites to post ads at the same
time on several different websites.
As automated advertising program that allows advertising
appear when customer search keywords related to the products
or services that you are offering.
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Case study #3: Fanpage MobiFone
Client: MobiFone
Campaign: Fanpage MobiFone
Results after 8 months:
Increase > 50.000 likes
Talking about this on the double
Interaction of each post increase 30 %
NBN Media take care fanpage MobiFone:
Content building.
+ Information about new products
and services MobiFone
+ Game mini (have awards)
+ Contest, survey.
Design cover & avatar
Running Facebook Ads in order to
increase likes.
Control and reply comment.
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NBN Media compiled and publish 2 magazines and 2 guide book
leading prestigious in the field of health care.
Print & Publishing
1. Magazines & Guide Book
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2. Handbook Marketing
Full service
It’s an handbook introduce full of
information about products and
services of your company.
It can be converted into a variety of
formats: print, applications, e-book,
HTML email, wap, web, pdf,...
1. Concept Idea
2. Edit Content
3. Design 4. License
5. Publishing
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Case study #2: Handbook
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Case study #2: Handbook
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3. Newsletter 23
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Content Marketing
Media NBN capable of producing content marketing in various formats for different
media channels depending on brand requirements.
Forms: - The article on the website, wapsite, blog, social media, email, e-newsletter.
- Video, audio
- Application.
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Contact: 097.779.1690. Email: [email protected]
NBN MEDIA PR – MARKETING AGENCY
Headquarter:
Room 1701, 17T6 Building, Hoang Đao Thuy, Ha Noi, Viet Nam.
Tel: 04.6.281.69.39 - Fax: 04.6.281.69.22
HCM city office:
4th floor, 40/25, Bui Vien, P. Pham Ngu Lao, 1 District, HCM city, Viet Nam.
Tel: 08.39351751 - Fax: 08.39351753
Website: www.nbn.com.vn
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THANK YOU!
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