Credential IMOGEN PUBLIC RELATIONS

Jl.KemangTimurRayaNo.56,JakartaSelatan,IndonesiaPhone(6221)7181389|Fax(6221)71790148Website:imogenpr.com|Email:[email protected]

Brand & Marketing Institute Consulting Group

Hello We are Imogen PR

2001 A Group of Business Consultants ready to give the best service with dedicated team on specified field…

Our Strength Brand Journalism

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Behind The Gun

Suharjo Nugroho (Jojo) Managing Director IMOGEN After completing his bachelor degree in University of Indonesia, Jojo start his career as journalist for 6 years in major publications. He gained extensive experience over than 13 years in marketing communications and public relations when he worked as Marcom Head with Honda Motor, and Media Relations at PT HM Sampoerna Tbk. Now, for more than 5 years with Imogen, he has provided communication and media counsel to management teams for many corporations in various industries.

Edwin Irvanus Business Director IMOGEN

Have strong background as lifestyle journalist since 2002, latest he worked as chief editor of POPULAR Men's Magazine. Having had extensive experience in journalism, he ventured to the world of advertising at Roundtable Communications as copywriter. As PR consultant, he has worked for Multinational clients.

Gita Nova Associate Business Director

After graduated from University of Indonesia, Gita has experienced in printed media industry for 8 years. As Group Deputy Editor in Chief, she managed 4 magazines, Female Indonesia, SISTER, myTrip, You&Home. Since 2012, she pursued her new passion in digital world and co-found a parenting website, IbuDanMama,com. Shortly afterward, she joined mig33.

Widi Wahyu Media Relations Manager

Dedicated himself as a journalist for more than a decade and has worked in various type of media, ranging from daily (Rakyat Merdeka), online media (Antaranews.com), to broadcast media (i Radio). His expertise makes him a knowledgeable figure amongst journalists. His excellent and thorough experience working in media makes him appointed as the Chairman of Poros Wartawan Jakarta since 2009.

Irientha Amanda Associate Business Director

Specialising herself in Marketing Public Relations started from her works in Imogen PR, Amanda currently following her passion in Sport. After completing her master degree in Sport and Media at University of Brighton, UK, she has sharpening her knowledge in sport combined with her experiences of handling several brands. Her past projects in Marketing Public Relations scope have been proven on the campaign of CLEAR Ayo! Indonesia Bisa, brand activity of Intel Indonesia, strategic marketing PR program of Cigna Indonesia, product launch of AXE, Rexona, Vaseline, LUX, and Heineken.

Case Study Oil and Gas

Situation Analysis : Implementing media Intelligence, Imogen PR is an appointed partner of ConocoPhillips to perform mass media monitoring, compiling bi-annual media database, as well as mapping the issues on regional and local media related to ConocoPhillips in the Conocophillips base region such as: South Sumatera, Riau and Anambas Islands, and East Kalimantan.

Activity :

Media Mapping Report Weekly Basis Radar Report covering issues on ConocoPhillips Base Region Crisis Management Consultancy

Case Study Personal Care

Selling points •  Integrated PR strategy (media teaser, flower

hampers, press conference, party) •  The survey about scent and insight from

psychologist was important to enrich the message and strengthen the brand messages.

•  Various angle from spokespersons. (Tara de Thouars as Psychologist and BCL as LUX Brand Ambassador )

Lux Forever Collection (2015)

Result •  Total PR value IDR 9,724,

268,998 or as much as 3,601% ROI

•  Audience reached: over 5 million printed media readers (excl. Online coverage)

KoranSINDO

KARTINI

Wolipop.com

BACCARAT

Lux Forever Collection (2015)

Selling points •  Integrated PR strategy (press conference, small

media gathering, Local Media release distribution, media center)

•  Message along TRESemme’s campaign with various angle which encourage savvy style seekers to get a chance as the spotlight with gorgeous salon hair.

•  Aspiring collaboration with KOLs (AsNTM 3, Kelly tandiono, Whulanday Herman, and lot of indonesia fashion and style enthusiasts)

TRESemme (2015)

Fabulous Flair

Tresemme - Style Seeker High Tea Publication : Grazia Circulation : 65,000 Page : 108 Date : 06 May 2015 Column:

Quantitative Qualitative Article size : 1/4 page Media Tier : 1 eCPM/Rate: Photo : Yes Photo: Yes Tone : Positive BW / FC : FC KM pick up : KM2 Ad value : 10,500,000 KOF quote: No PR value : 52,500,000 Qualitative: 8.55

Kenangan di London

TRESemmé The Runway Publication : Kompas Circulation : 600,000 Page : 32 Date : August 14, 2015 Column: -

Quantitative Qualitative Article size : 770mmk Media Tier : 1 eCPM/Rate: - Photo : Yes Photo: Yes Tone : Positive BW / FC : FC KM pick up : 1 KM Ad value : 144,760,000 KOF quote: Yes PR value : 723,800,000 Qualitative: 8.50

Now, The Spotlight Is Yours: The Runway

TRESemmé The Runway Publication : Marie Claire Circulation : 95,000 Page : 161c Date : August, 2015 Column: Advertorial

Quantitative Qualitative Article size : - Media Tier : 1 eCPM/Rate: 15,000 Photo : Yes Photo: Yes Tone : Positive BW / FC : FC KM pick up : 2 KM Ad value : 34,000,000 KOF quote: Yes PR value : 170,000,000 Qualitative: 8.55

Hilarious Moment

TRESemmé The Runway Publication : Kompas Circulation : 650,000 Page : 32 Date : August 15, 2015 Column: -

Quantitative Qualitative Article size : 470mmk Media Tier : 1 eCPM/Rate: - Photo : Yes Photo: Yes Tone : Positive BW / FC : FC KM pick up : 1 KM Ad value : 88,360,000 KOF quote: Yes PR value : 441,800,000 Qualitative: 8.50

Results •  Total PR value IDR

13,946,335,146 or as much as 3,104% ROI


Marie Claire, Aug 2015 Grazia, May 2015

Kompas, Aug 13th 2015

Kompas, Aug 14th 2015

Selling Points •  Integrated pr strategy (media teaser, press

conference, bloggers & community gathering) •  Giving experience of the new products that being

launched is a good way t build media curiousity •  Various angle from spokespersons (Cynthia Tan as

fashion designer, Manfred Aben as R&D Director Unilever indonesia and BCLl as LUX Brand Ambassador

Lux White Impress Collection (2015)

Results •  Total PR value idr 5,980, 350,131

or as much as 2,498% ROI •  Audience reached over 4.828

million printed media readers (excluding online media)

KARTINI

Lux White Impress Collection (2015)

Cosmopolitan

Go Girl

Investor Daily Indonesia

Koran SINDO

Selling points •  Time to launch hijabers hair product in a week before

ramadhan season created higher relevancy •  Consistent yet rich and various angle of Sunsilk

message that women wearing hijab need special hair treatment.

•  The decision to choose Laudya Chintya Bella as Brand Ambassador is very relevant since she was just using hijab at that time.

Sunsilk Clean and Fresh (2015)


7,580,439,615 or as much as 1.782% ROI

•  Brand Ambassador featured in Nyata cover


Nyata, 22 June

The Jakarta Post, 11 July

Jawa Pos, 18 June

Selling points : •  Big bang PR strategy by holding press conference and

inviting targeted media and potential audience •  Strong angle of CloseUP’s message by riding in the

moment which encourage people to build word of mouth communication.

•  Aspiring collaboration with KOLs (AsNTM 3)

Close Up AsNTM (2015)


6,532,351,999 or as much as 1,983% ROI


Winning Asia’s Next Top Model

CloseUp - AsNTM Publication : Media Indonesia Circulation : 280,000 Page : 28 Date : June 19, 2015 Column: Selebritas

Quantitative Qualitative Article size : 2005 mmk Media Tier : 1 eCPM/Rate: - Photo : Yes Photo: Yes Tone : Positive BW / FC : FC KM pick up : 1 KM Ad value : 262,655,000 KOF quote: Yes PR value : 787,965,000 Qualitative: 8.5

Not Even Dare to Dream about It

CloseUp - AsNTM Publication : Tabloid Nyata Circulation : 525,000 Page : 14 Date : June 22, 2015 Column: -

Quantitative Qualitative Article size : 1,700 mmk Media Tier : 1 eCPM/Rate: 15,000 Photo : Yes Photo: Yes Tone : Positive BW / FC : FC KM pick up : 3 KM Ad value : 122,400,000 KOF quote: Yes PR value : 612,000,000 Qualitative: 10

SET TO TAKE on the world

CloseUp - AsNTM Publication : The Jakarta Post Circulation : 85,000 Page : 1 Date : June 28, 2015 Column: -

Quantitative Qualitative Article size : 1,004 mmk Media Tier : 2 eCPM/Rate: - Photo : Yes Photo: Yes Tone : Positive BW / FC : FC KM pick up : 1 KM Ad value : 80,320,000 KOF quote: Yes PR value : 401,600,000 Qualitative: 9.025

Smile of AsNTM Winner

CloseUp - AsNTM Publication : Cita Cinta Circulation : 60,000 Page : 40 Date : July 09, 2015 Column: Info Cantik

Quantitative Qualitative Article size : 0,35 Page Media Tier : 1 eCPM/Rate: - Photo : Yes Photo: Yes Tone : Positive BW / FC : FC KM pick up : 2 KM Ad value : 8,000,000 KOF quote: Yes PR value : 40,000,000 Qualitative: 9.75

Media Indonesia,

June 19th 2015

Nyata, June 2015

Jakarta Post, June 2015

CitaCinta, June 6th 2015

Selling points

•  Integrated PR strategy (intimate media session for general, intimate media session for female and lifestyle media, and community event with House of Perempuan

•  Consistent message along dove’s campaign to solve hair dilemma among Indonesian women by showing facts and research data.

•  Inspiring endorser (Citra Natasya).

Dove Demi (2015)


6,532,351,999 or as much as 1,983% ROI


Bintang Indonesia, 21 Sept

Koran Sindo, 11 September

Koran Sindo, 11 August

Kompas, 30 August

Case Study Food and Beverages

Activities •  M Cafe Press Launch •  VIP Party •  Pleasurable Breakfasting Selling Point •  Chocolate Dessert Menu Collaboration Between Pleasure

Seekers and Magnum •  Introduce M Café, The House of Chocolate as The New Urban

Escape with modern and new concept for Pleasure Seekers •  Strong key message on At M Café bring pleasure seekers into

remarkable chocolate experience and combined with delicious Belgian chocolate made by experts.

Magnum Cafe (2012)

Result •  Total Press Coverage: 110

Articles (35 Magazine, 21 Newspaper & 51 Online, 5 TV, 5 Tabloid)

•  PR Value: IDR 7.801.125.833 •  Qualitative Measurement: 7.25

Selling points •  mass PR events (press conference & media briefing

jakarta, bandung, surabaya) •  strengthening media relations (media visit to pikiran

rakyat & jawa pos) •  world class endorser (gerhard petzl, world chocolate

master) •  consistent message within unique activities

Magnum Gold (2012)

Results •  total 176 media engaged

through 4 media events •  total PR value IDR

6.586.325.833 •  qualitative score 8,42 •  audience reached: over 8

million readers (print media only, excl. Online coverage)

Objective : Igor’s open in Jakarta, competing with too many the similar concept pastry shops in Jakarta. The opening were unsuccesful, and they started to lost 4 mio per day for 3 months. How to build awareness, Get potential crowd to visit & buy, Get 300% growth revenue on june 2014. Idea : Socialite Launch: Launching event with number of invitees more than 50 person from media and socialite. Media gathering with number of invitees of more than 30 media from different media. Community Engagement & Gathering, Inviting food bloggers, food enthusiast to experience health pastry Digital activation with Initiating regular gathering and arrangement, and community database mapping,

Igor’s Pastry Launching

(2014)

Result •  37 coverages from top tier

publications and food bloggers

•  PR value: IDR 2,29 bio. After PR activity igor’s start to get 300% growth revenue.

Case Study Automotive And Men Lifestyle

Objectives Expanding position of umild, a light and smooth product, to not only play in bikers pride, but reaching out men passion point with ‘kode cowo’ campaign. Selling points •  Engaging and managing kols who become our credible sources through

all PR activities. •  All cs from bikers community along with comics and bikers fashionista

supported pr activities (plug in event, workshop, touring) before, during, and after events through their social media platform.

•  Creating workshop that collaborate bikers passion point with other lifestyle, such as stand up comedy and man’s grooming.

UMild Kode Cowo (2015)

Results •  Total coverage for one year

campaign : 260 (newspaper, magazine, online).

•  Potential outreach for conventional media : 8.535.051

•  Performance indicator (quality of coverage) : 8.5 (7.5 target)

•  Engaging three active and prominent credible sources

Sooperboy.com

RiauPos

KoranSindo

Selling points •  Integrated pr strategy (press conference, party and axelerate party) •  Consistent message along axe’s campaign about the new

type of men, cowokalem by showing facts and research data and launching of AXE lab.

•  Brand ambassador: chicco jericco and inspiring endorsers (keenan pearce and ernanda putra)

Axe Black (2015)


4,788,623,445 •  Audience reached: over 3,4

million printed media readers (excl. Online coverage)

!

Cleo, 404 May

Jawa Pos, 05 May

FHM, 14 Dec,

Marketing 07 May

Objectives Officially announced and unveiled the new heineken bottle design with the three uniqueness, emboss, transparent and cold effect in line with the campaign ‘your story is our adventure’. Selling points •  Supported the launch of the new bottle by inviting key lifestyle

journalists to the event and conducted media gathering before the start.

•  Explored the spirit of guess artists (art designer installation, videographer) to meet brand value so the brand story could be built up accordingly.

New Heineken Bottle (2015)

Results •  Media attendance: 23 media •  Total coverage : 29 articles •  PR value : rp 1,154,550,000

Area

Popular

Objectives Supported UCL trophy tour 2013 brought by heineken, by increasing relevance between the brand and the activities (football). Selling points •  Engaged prominent media by giving them fun experiences

through media futsal competition. •  Sent out media hampers (bombing) to several key media

offices. •  Through the media engagement, heineken could show the

media how its product highly relevance with football and brought the hype of trophy tour.

UCL Trophy Tour (2015)

Results •  Media attendance in futsal: 29

media team •  Media bombing : 12 offices •  Total coverage all PR activities :

305 articles •  Total PR value : 1.865.343.500

UCL Trophy Tour (2015)

Case Study Property

Objective : developer Midasland introducing “Omahasa Housing Project,” an exclusive housing complex at Kemang, only 6 units. Andra Matin was the architect of the project. Midasland was totally new company with no portofolio in housing development nor any commercial development. The only established porfofolio was villa in Canggu, Bali. Idea : Held press launching in Jakarta on November 2013, invite national media especially business, property and lifestyle media, blogger, and property broker. Presenting Gatot Sukarno Adi as president director of Midas Land, and endorsed by Andra Matin as Omahasa Housing Project, Architect. For strengthening Midas Land Credibility, endorsed by Panin Bank Representative

Result : •  40 coverages from top tier

publications •  PR Value: IDR 3,25 bio •  2 weeks after press conference

2 unit sold. Now already sold out

Situation Analysis : Imogen PR is handling personal branding PR for Nathalia Sunaidi, an Indonesia Hypnotherapist expert, which now also known as CEO of Rotterdam property, CEO of Samara Dana property and also Marketing Director of Benoa Bay Sand under the flag of Rotterdam property which established since 2011. Activity : Media Gathering Nathalia Sunaidi Launching Benoa Bay Sands Media Gathering Nathalia Sunaidi “Rumah Untuk Semua” Media Visit on MNC Group, Liputan 6 Story Pitch Calabasas Resident

Nathalia Sunaidi

Personal Branding

Results : PR Value : Rp 3,651,198,000, Coverages : 157 media

Nathalia Sunaidi

Personal

Branding

Situation Analysis : As a leading global paint and coating company, AkzoNobel manufacturer of Dulux brand, has launched Human Cities Initiative to create more humanized cities. AkzoNobel Indonesia conducted several PR activities to highlight AkzoNobel commitment to improving, energizing, and regenerating urban communities around the world, especially in Indonesia. Activity : From July to December 2014, Breakfasting with media, Journalist writing competition, Media Trip to World Architecture Festival,CEO Exclusive Interview, The Color Run 2014 & 2015, AFF Suzuki Cup and Repainting Pasar Semawis.

Human Cities Initiative

Result (whole campaign) : Total Coverages : 196 Coverages Total PR Values : 558,945 Euro

Situation Analysis : AkzoNobel launched new colour trend for 2015, Copper Orange. 2015’s colour trends towards warmth with the theme of finding wonderful things in everyday life. AkzoNobel Indonesia do several PR events such as exclusive tie-in with fashion event. Activity : From July to January 2014, Luncheon with Senior Editor, Jakarta Fashion Week 2015.

ColorFutures 2015

Result : KPI: 138,370 Euro ( 2 Bio) Total Coverages : 85 Coverages Total PR Values : 370,198 Euro

Situation Analysis : AkzoNobel held a community outreach themed ‘Painting Semawis Area’ to enlighten back the Semawis Area. PT ICI Paints Indonesia (AkzoNobel Decorative Paints Indonesia) President Director, Jun de Dios said DuluxCatylac participated to bring back the value and beauty of Semawis area through bright and fantastic colour transformation. Activity : Government Relations, Repainting Semawis Semarang 2015

Repainting Semawis Area - Semarang

Result : Total Coverages : 33 Coverages Total PR Values : 59,256 Euro KPI : 31,133 Euro (450 mio)

Case Study Technology

Objective As a world leader in computing innovation, Intel Indonesia conducted several PR activities to strengthening Intel positions, leveraging Intel based devices products, and also updating Intel latest technology and innovations. Idea From Q1 to Q4; Media Tour to CES 2014, Intel Technology & Innovation Day, Mobile Congress 2014, Intel Mobility Day, Press Launch Intel & Indosat Bundling for Intel-based tablets, Media Tour to Computex 2014, Media Tour to Intel Solution Summit 2014, Media Tour to Intel Developer Forum 2014, and in the last Q, Media Tour to Intel Future Showcase.

Intel #TechnologyLeadership

Result •  Total press coverage: 309

coverage from top tier publications

•  Ads Value: USD 515,486

Objective FTB campaign are designed to be more straightforward and relevant to consumers by leveraging thoughts that Intel is available in all kinds of devices and leader in industry that gives richer experience to consumers. Idea From Q1 – Q4 we have generated thoughts about Intel Processor, Phablet Trends in Indonesia, Tablet Buying Guide, Local Devices Powered by Intel, and Internet of Things

Intel #FirstTimeBuyer

Result •  Total press coverage: 117

coverages in 17 cities •  Ads Value: USD 532,941 •  Influence: 13,296,000

impressions

Case Study Health and Pharmaceutical

Objective Parkway Hospital Singapore Group is Singapore’s premier healthcare provider for international patients who always put forward quality healthcare and offers easy accessibility. Idea Gleneagles Hospital Singapore, part of Parkway Hospital Group, held the #OperasiKUNING campaign to make people more aware with Liver wellness and Getting It Right The First Time. Imogen PR suggested by Parkway’s management to invite Indonesian media to conduct two media gatherings as part of OPERASI KUNING campaign in Indonesia. The first event held on 19th August while the second held on 18th September 2015.

Parkway Hospital : Operasi Kuning

Result : •  Operasi Kuning I, Coverage : 73, PR

Value : 2,480,291,086 •  Operasi Kuning II, Coverage : 51, PR

Value : 3,556,674,114

Let’s Talks about your needs

Jl. Kemang Timur Raya No. 56 Jakarta Selatan P: +6221 718 1387 F: +6221 718 1389 [email protected] www.imogenpr.com

Credential IMOGEN PUBLIC RELATIONS

Presentations & Public Speaking

Transcript of Credential IMOGEN PUBLIC RELATIONS