Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48...
Transcript of Crea%vity and Innova%on - Cleveland State University...From Thinkertoys, Michael Michalko, page 48...
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Crea%vity and Innova%on
ProblemSolvingBe/erthantheCompe55on
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Crea%vity and Innova%on
• Isyoursolu5on/ideanovelandrelevant?
• Everyonecanraisetheirlevelofcrea5vity----NASAExperiment
• Thoughtsoncrea5veproblemsolving…Seehandout
• Techniquestohelp
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Our Number One Goal is to be Right in the End
YourProblem
Possibility
Possibility
Possibility
Possibility YourFinalSolu5onTheoneyoutest
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Where do ideas come from Let’slookathistory
CompleteMul5pleChoiceExercise
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Bus%ng Assump%ons
NineDotsSquares
LateralThinkingAskWhy
ReverseAssump5ons
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TheProblem:LinkuptheninedotsusingonlyfourstraightlinesthatmustFollowonwithoutraisingyourpencil/penfromthepaper.
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Countthenumberofsquaresinthediagrambelow.
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Lateral Thinking…Thinking Weirdly
• AskQues5ons• BuildoffOthers• Lookatthingsdifferently• Restructurepa/erns• GenerateAlterna5ves• “BUST”Assump5ons
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Problem 1 Lost in the Desert
Twomenwerelostinalargedesert.Onestartedwalkingdueeastandtheotherstartedwalkingduewest.Twohourslatertheymet.How?
Rules:-Askanyques5on;Iwillansweryes,no,orirrelevant.-Buildontheanswerstotheques5onsofyourclassmates.
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Problem 2 The Unusual
Whatcanyoudryyourhairwith,cutthegrasswithandli]acarwith?
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The Deadly Punch
Amanarrivedearlyatapartyanddranksomeofthepunch.Hethenle]early.Everyoneelseatthepartywhodrankthepunchsubsequentlydiedofpoisoning.Whydidthemannotdie?
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The Poli%cian’s Speech
Apoli5cianwrotealongspeech.Howdidithelphiscareerevenbeforehegavethespeech?
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Challenge Assump%ons
AskingWhyFiveTimes
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Problem
Iamnotsellingenoughcomputers.
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In what ways might I sell more IBM computers? • WhydoIwanttosellmoreIBMcomputers?• Inordertoimproveoverallcomputersales,whicharedown.• WhydoIwanttosellmorecomputersingeneral?• Inordertoimproveouroverallsalesvolume.• WhydoIwanttoincreaseoursalesvolume?• Inordertoimproveourbusiness.• WhydoIwanttoimproveourbusiness?• Toincreasemypersonalwealth.• WhydoIwanttoincreasemywealth?• Toleadagoodlife
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In what ways might make ships more economical at sea and while in transit from one port to another?
In what ways might the shipping industry reduce costs?
Tosolvethisproblemtheybuiltshipsthatwerefaster,requiredlessfuelandreducedcrewsize.
From“Thinkertoys”byMichaelMichalko
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Problem: Your client is refusing to pay for the leaflets you printed for them. • Whyisthecustomerrefusingtopay?Thedeliverywaslate,sotheleafletscouldn'tbeused.• Whywasthedeliverylate?Thejobtooklongerthanwean5cipated.• Whydidthejobtakelonger?Weranoutofprinterink.• Whydidwerunoutofink?Theinkwasalluseduponabig,last-minuteorder.• Whywastheinkallusedup?Wedidn'thaveenoughinstock,andwecouldn'torderitinquicklyenough.
(FromMindToolsh/p://www.mindtools.com/pages/ar5cle/newTMC_5W.htm)
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Reverse Assump%ons
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Assump%ons about Restaurants
• Restaurantshavemenus,eitherwri/en,verbal,orimplied.• Restaurantschargeforfood.• Restaurantshaveservers.• Restaurantshavetables.
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Reverse the Assump%ons
• Restaurantshavenomenusofanykind.• Restaurantsgivefoodawayforfree.• Restaurantshavenoservers.• Restaurantshavenotablesorchairs.
FromThinkertoys,MichaelMichalko,page48
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Reframing/Changing Your Perspec%ve
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Reframing…Changing Your Perspec%ve
• RolePlay…Getintoyourcustomers/clientsshoes• Problem:Inwhatwaysmightyoumakeacarmoreuseful.• Groups1&5:An8yearoldchild• Groups2&6:Aseniorci5zen• Groups3&7:AWealthyPerson• Groups4&8:APoorPerson• Groups9&10:ACollegeStudent• Group11:A30SomethingWoman
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Iden%fy AUributes
Let’slookatapencil:Inwhatwaysmightweimprovepencil?
CompletetheExercise:Bicycle
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What are the aUributes of a pencil?
• _________• _________• _________• _________• _________
• Brainstormwaystoimproveeacha/ribute
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In what ways might we improve the basic bicycle? What are the aUributes of a bicycle?
• ___________• ___________• ___________• ___________• ___________
• Now,brainstorm,analyze,combinea/ributes.Anyanswers?
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Combine and Connect
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The Ul%mate Combina%on
OneyearonKickstarter
62,642Backers
$13,285,220
-Blender
-Light
-Divider
-Charger
-Speakers
-SuperWheelswithPullHandle
-CarrierwithStretchCords
h/ps://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually/descrip5on
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Combine Two to Mul%ple Items
• Combineitemstocreatevalue• Examples
Combine Two Items: Select two household items and combine them to create value.
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YES and ……………….
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Generate Mul%ple Ideas
RulestoBrainstorming• Suspendjudgmentun5lallposi5onshavebeeniden5fied.• Nevercri5cizeanideaoutofhand.HOLD• Allowallideastogeneratemore/newideas.“Yes,and…”• Othersmaygenerateideasthatyoumaynotgenerate.• Ideascanbeacceptedforatestrunlater.
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Push Your Mind The one with the most wins
• Howmanyusescanyoucomeupwithapapertowelroll?• Howmanycap5onscanyouwritea]erviewingthisphoto?
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Ques%ons
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Using Metaphors AnotherWayofMakingConnec5ons
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Create a Metaphor
• Example:• Povertyisliketheflu/cancer• Povertyislikeathle5cs/sports
• Exercise:Problem:Needtocutproduc5oncosts.• Metaphor:CuBngproducConcostsislikelosingweight.• Solu5onideasforthemetaphoricproblem• Solu5onideasrela5ngbacktotherealproblem