Creativolution master presentation summer 2016 slide share
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Transcript of Creativolution master presentation summer 2016 slide share
W H O L E B U S I N E S S L E A D E R S H I P B Y D E S I G N
C R E AT I V O L U T I O NB Y C O U R T N E Y F E I D E R
F U T U R I S T I C T H I N K I N G ?H O W D O E S P R A C T I C E D C R E A T I V I T Y I N F L U E N C E
W H AT A R E T H E
THE ARTIST :: noticeably creative, sometimes pigeonholed
THE INVENTOR :: great at designing a product to improve the world
THE ENTREPRENEUR :: great at putting creativity into a business infrastructure
THE THOUGHT LEADER :: a forward thinker who is in the front of the room, helping forecast the future
THE POLY-CREATIVE :: what issues do you think your organization is facing?
5 C R E AT I V E T Y P E S ?
W H AT I S A
SUPERPOWER :: what you do better than anyone in the world?
WHAT’S WILTING :: what needs improvement or renovation?
ENGAGEMENT :: what is most unique way you connect?
ARTISTRY :: what sort of future will you design + achieve?
TROUBLES :: what issues do you think your organization is facing?
S . W. E . A . T ?R E V I E W
S U P E R L E A D E R ?W H A T C R E A T I V E E L E M E N T S B U I L D A C R E A T I V E
( OR SUPER TEAM )
F O C U S E D C R E AT I V I T Y ?H O W C A N I N D I V I D U A L L E A D E R S L E V E R A G E
shatter creative prohibition.
seek psychological safety.
re-define personal differentiators.
record creativity + notice patterns.
create a personal leadership strategy and action plan.
give yourself support. get support in return.
C R E AT I V O L U T I O N ?H O W C A N O R G A N I Z A T I O N S E X P E R I E N C E + B E N E F I T F R O M
1. DISRUPT OR BE DISRUPTED: resetting strategy and messaging from an “old” to a “new” model which benefits bottom line and psychological safety.
2. NO COMPETITION MESSAGING: engaging for a brand overhaul + supported agency services to better connect with internal teams and audiences.
3. BRING CREATIVE/CREATIVITY IN-HOUSE: connecting for help from inside, shifting culture and shaping future (teaching teams to fish).
4. CREATE NEW LEADERS: design special support with mentorship and coaching for rising young talent and unique leaders.
“I think it’s terribly dangerous for an artist to fulfill other people’s expectations.”
– D AV I D B O W I E –
M O R E .
C O U R T N E Y F E I D E R . C O M