Creativity workshop

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Transcript of Creativity workshop

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When I was a kid…

What did you want to do you when you were

7?

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Genius level - divergent thinkingStudy

Kindergarten children 98%

8-10 years 50%

13-15 even lower

What happened?

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When it comes to a 7 Year old…

What are the enablersand what are the disablers

For creativity and imagination?

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Rules Of EngagementSuspend your judgement

Understand – try & get in the person’s

HeadNurture – seek value & make it

better

React – don’t react quickly with your

own ideaAssume – keep thinking about

yourown agendaInsist – find fault or knock. Insistthere’s only one wayto do it or that it won’t work

Source: Sticky Wisdom Dave Allen

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When in doubt, HONK.

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“The use of imagination or original ideas”Oxford Dictionary

“The ability to make new things or think of new ideas”Webster Dictionary”

Our Creativity Hero:

“the process of having original ideas that have value”

Sir Ken Robinson

We would add that:

What is creativity?

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interception

creativity on corporate - public affairs

breakthrough an old issue

technology breakthrough - real change

won the grand prix - biggest prize

What makes it Creative? Cannes Lions 2015

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What IS your Essential Challenge?

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Your Mission should you choose to accept it:

1. How do you create a customer journey using insights?

2. How do you create an A-Team?

3. How do we capitalise on our past/present/future as PR professionals in Scotland?

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1. Fact Finding

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Distill down to the ESSENTIAL challenge

• Can you put it another way? Rephrase it, simplify it, use different language.

• Describe the issue in a different way and you will have different ideas. Frame it as a question - How, in what ways can we...?

• Blurt – like splurge only talking to another person – ask them to listen and write down the key nubby things.

Now distill the challenge into a one word essence.

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Barbie #unapologetic –

Bronze Lion

Just a pretty face?17

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Now a ONE WORD strategy..

Take all of your ideas and come up with Some single word you could build a

strategy on (like a single ingredient)

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2. Idea Finding

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Now use their approach as stimulus for your challenge.

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Activity: Related Worlds★ Where else in the world has someone dealt with this

problem?

★ Brainstorm similar but different ‘worlds’ to the real territory People, brands, companies, in history?

★ How do they approach the problem?

★ What are the attributes of their solutions?

★ Choose some attributes and key words and apply them to your challenge

★ Brainstorm ideas for your challenge

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How is a cat like a fridge?

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Advantages

Limitations

Unique or unusual

Overcoming limitation

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What’s the main thing that’s landed for youfrom today?

What surprised you if anything?

What was most useful?

What 3 things will you differently at the officeas a result of today?

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CUTTING-EDGE CREATIVE TRAINING FOR BUSINESS.Contact [email protected]

©nowgocreate 2015