Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of Ideas
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Transcript of Creativity On Tap AKA Bono’s Hats and How To Have A Shit Load Of Ideas
Proudly Buy Wayne Beer For Having Their Logo Here
Creativity On Tap
https://unsplash.com/@hitsujisama
AKA Bono’s Hats and How To Have A Shit Load Of Ideas
https://unsplash.com/@gabor
AKA Bono’s Hats and How To Have A Shit Load Of Ideas
ALL OF THE TIME!
Before We Get Started
https://commons.wikimedia.org/wiki/File:Start_From_Zero.jpg
There Are 2 Things I Really Don’t Like About Presentations
There Are Two Things I Really Don’t Like About Presentations
1. Dictionary Definitions Of The Main Concept Of The Presentation
https://unsplash.com/@rvignes
1. Dictionary Definitions Of The Main Concept Of The Presentation
2. Intro Slides And Stuff About The Speaker
1. You Don’t Need A Definition –People Aren't Dumb
1. You Don’t Need A Definition –People Aren't Dumb
2. Nobody Gives A Shit About The Speaker – They Want To Learn
Cool Stuff
So
Let’s Define Creativity
And
A Little Bit About Me
A Little Bit About Me
A Little Bit About Me
Blah…Blah…Blah…
A Little Bit About Me
Blah…Blah…Blah…
Blah…Blah…Blah…
I Would Like To Talk About Me For A Little Bit, Though
I Would Like To Talk About Me For A Little Bit Though
This Is What I Was Doing
Classics Like These
Oh And White Text On A White Background
I wish I could fly right up to the sky but I can’t
Yes, There Was A Hidden Message On The Last Slide
Times Have Changed
https://unsplash.com/@curtismacnewton
(Stock) Designers
(Stock) Designers
• Infographics• Email campaigns• Website designs• Logos
(Stock) Designers
• Infographics• Email campaigns• Website designs• Logos
(Stock) Developers
(Stock) Developers
What are you looking at?
I definitely belong in this photo.
(Stock) Developers
• Templates• Interaction Design• Creating frameworks that idiot
SEOs like me come up with
(Stock) Developers
• Templates• Interaction Design• Creating frameworks that idiot
SEOs like me come up with
(Stock) SEO and PPC’ers
(Stock) SEO and PPC’ers
• Fresh copy• Blog ideas• Interesting ads• New link building techniques• New ways of saying the same
thing over and over
(Stock) SEO and PPC’ers
• Fresh Copy• Blog Ideas• Interesting Ads• New link building techniques• New was of saying the same
thing over and over
All The Content
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IT’S ALL CONTENT
IT’S ALL CONTENT
So, How Do We Deal With This?
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Hats
Hats
Hats
Edward De Bono
White Hat
Not the SEO one
This is the input; the gathering of information
Red Hat
This is the hat that is associated with emotions.
The ability to express feelings without judgement or justification.
Black Hat
Risk assessment and critical thinking
Yellow Hat
Positive logical.
How can something be put into action?
Green Hat
The hat of the creatives and new
ideas, new possibilities.
Blue Hat
Defining the problems and what is being thought about.
Not Everyone Likes Edward De Bono
"I'd need to find my blue hat before I'd be capable of thinking or acting outside the box my current red hat places me in.
He's made a career out of getting self important alpha-male CEOs to pay him to tell them to listen to a variety of ideas. Some people would suggest big companies employ a diverse range of people to facilitate that, but he realised he couldn't make money that way so spouted shit about lateral thinking and the power of pretending to wear hats. Why bother employing genuinely creative people if you can get your wage slaves to sit in a meeting pretending to be creative while wearing green fucking hats."
Think About Taking Action
We Talked About It Last Time
No Action Equals No Results
http://boom.tips/yes-yes-yes
Ditch The Corporate And Get It To Apply To You
Here Is How We Have Been Using These Hats Concepts At Boom
White
Gather All The Things
We Use Trello
We Use Trello
We Use Trello
http://boom.tips/steal-artist
Red
Let Go Of Inhibition
We Use 6-3-5 Brainwriting
6 People
3 Ideas
5 Minutes
6 Rounds
108 Ideas in 30 Minutes
You Can Also Do It Online
http://635.tecmark.co.uk/
10 rounds, 30 seconds per round, 57 ideas generated in less than 15
minutes
Look – They Can Be Added To Trello
Black
Peer Review
We Use Convo
It’s Also Good When You Are At The Design Stage
Yellow
Cross Department
We’re Working On This Bit ;)
We’re Working On This Bit ;)
https://twitter.com/RichRogersIoT/status/914577613300965377
Green
The Fun Bit
The Fun Bit
Woodpeckers
Woodpeckers
Mind Mapping
Coggle
https://coggle.it
Chunking Up And Down
What Is This Part Of? What Is This An Example Of?
What Purpose Does This Have?
Chunking Up And Down
What Is An Example Of This? What Is A Component Of This?Who/What/Where Specifically?
http://neomam.com/interactive/chunking/
Blue
Processes, Frameworks And Checklists
We Have Covered This Before
Processes
Checklists
Frameworks
http://boom.tips/van-halen-decisions
It Isn’t About Bono’s Hats
We Come Back To Michelle’s Quote
Take What People Have Come Up With Before
Take What People Have Come Up With Before
Twist It To Fit Your Needs
Take What People Have Come Up With Before
Twist It To Fit Your Needs
Don’t Re-invent The Wheel
Change How You Look At It
This Is Rory Sutherland
This Is Rory Sutherland
https://www.ted.com/talks/rory_sutherland_perspective_is_everything/
Change How You Look At It
Make Your Life Easier
And You’ll Always Have Ideas
Thanks!