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CREATIVITY“ARE YOU CREATIVE?”
A hunter leave his village, go into the jungle, stay 1 night
He wakeup, continue his journey under the sun, and he reach the location
He hunt a sea lion, and return back to his village
Summary
I. What is Creativity
II. Critical Thinking
III. Creative Thinking
IV. Creative Methods
V. Creative Thinking Techniques
VI. Brainstorming
VII.Ideas Generating Questions
VIII.Checklists
IX. Block Busting Techniques• A GUIDE TO GRAPHIC DESIGN BY MS TINA
What is Creativity
• Creativity implies creating new stuff by combining two
or more existing ideas.
• Coming up with ideas
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Learn COPY, before you start to CREATE.
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
Nine way to define CREATIVITY
• Learn how to think the right way. Understanding how to think will dramatically improve your creativity.
• Be insatiably curious and forever asking questions –
creativity needs feeding
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Nine way to define CREATIVITY
• Switching between closed and open mode is key to creative thinking. When we are stressed and under pressure we are closed when we are relaxed and playful we are open.
• We need open and closed states to solve a problem: the open state allows us to develop creative ideas and then the closed state to plan and implement the idea. These are similarly aligned to vertical and lateral thinking processes.
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Nine way to define CREATIVITY
• copying is how we learn; we need copying to build a foundation of knowledge and understanding.
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Nine way to define CREATIVITY
• the ability to make connections and see relationships
between seemingly random elements is the secret to
creativity.
• Collect and be exposed to a variety of reference
materials and then look for the relationships between
facts. Combine old elements to make new ideas.
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Nine way to define CREATIVITY
• it’s better to try and have an idea that
is rejected than to not even try at all.
By either disconnecting or embracing
fear we have to use it rather than fight
it to overcome the resistance.
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Nine way to define CREATIVITY
• The brain is a muscle and the more you practice thinking skills the more they improve, therefore, through repeated thinking skills, you can become more creative. If you are prepared to tolerate the discomfort and anxiety associated with problem solving you can reach your creativity.
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Nine way to define CREATIVITY
• Everything becomes easier with
practice and repetition. Creativity can
actually thrive in routine and discipline
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Nine way to define CREATIVITY
• The law of the universe abhors a
vacuum so the more you release, the
more the space will be replenished.
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• A GUIDE TO GRAPHIC DESIGN BY MS TINA
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
Look at problems from a fresh perspective to
find unorthodox solutions
Lateral Thinking Quest
There are six eggs in the basket.
Six people each take one of
the eggs.
How can it be that one egg is
left in the basket?
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Lateral Thinking Quest
The sixth person took the
basket too, leaving the sixth
egg in it!
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Critical ThinkingWhat we learnt in formal education
• Emphasizes the skills of
analysis
• Follow a logical argument
• Eliminate the incorrect
paths and focus on the
correct one.
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When is it useful to be creative?
• Businesses are facing
deep changes
• Globalization
• Competition
➔ Key to the success of a
business
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Creative Thinking
• Developed by Edward
de Bono in his book «The
Mechanism of Mind»
• Focuses on exploring
ideas,
• Generates possibilities,
• Looks for many right
answers rather than just
one.
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CreativityEveryone has substantial
creative ability.
• An Ability: To generate new ideas by combining,
changing, or reapplying existing ideas.
• An Attitude: The ability to accept change
• A Process: The creative person knows that there is
always room for improvement.
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Characteristics of the
Creative Person• Curious
• Seeks problems
• Enjoys challenge
• Optimistic/positive
• Able to suspend judgment
• Imaginative
• Sees problems as
opportunities
• Doesn't give up easily
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Creative Methods
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EvolutionEvery problem that has been resolved can be
solved again in a better way
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From
classic
to
modern
SynthesisTwo or more existing ideas are combined into
a third, new idea
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RevolutionSometimes the best new idea is a completely
different one
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ReapplicationLook at something old in a new way
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X
20141959
Changing DirectionThe goal is to solve the problem, not to
implement a particular solution
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Negatives attitudesthat block creativity
• Oh no, a problem!
• It can't be done.
• I can't do it.
• But I'm not creative.
• What will people think?
• I might fail.
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But remember…
There is never one good solution…
There are always solutions
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Creative Thinking
TECHNIQUES
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Mind Mapping
Begin a timeless classic
Is the little black dress of idea generation
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BrainstormingBasic Guidelines
Suspend judgment:
This is the most important rule.
No critical comments are allowed.
Evaluation is to be reserved for later.
Think Freely
Practical ideas often come from impractical, impossible ones.
Some "wild" ideas turn out to be practical, too.
Tag On
Improve, modify, build on the ideas of others.
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Creativity is for Everyone
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Creativity?
Creativity is the bringing
into being of something
which did not exist before,
either as a product, a
process or a thought.
Handheld cellphone
(Mobile) is a myth before
March 13, 1984
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Radio Shack also put out
an ad for this cellphone
in a 1987 issue of Popular
Mechanics.
Discuss what is the
delivery message in this
ads?
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How about this ads?
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You would be demonstrating creativity if you:
• Invent something which has never existed before
• Invent a new process for doing something
• Reapply an existing process or product into a new
or different market
• Develop a new way of looking at something
(bringing a new idea into existence)
• Change the way someone else looks at something
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• Creativity can be used to make products, processes and services better and it can be used to create them in the first
place. It is expected that increasing your creativity will help
you, your organization and your customers become happier
through improvements in your quality and quantity of output.
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When you saw this ads, what come out in your mind?
CREATIVE Ads
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How about this?
CREATIVE Ads
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And this?
CREATIVE Ads
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How about this?
CREATIVE Ads
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How about this?
CREATIVE Ads
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Last Lateral Thinking Quest
Penguin born in grey,
grew up with front
white and back
black?
Why?
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Last Lateral Thinking Quest
The black backs mean
that the penguins are
difficult to see from above
against the dark seas,
while the white fronts
make them hard to see
from below against the
light sky. Thus predators
such as seals, sharks and
Killer Whales will find it
difficult to hunt penguins.
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