CREATIVITY ISA LIGHT

IN THE DARKSubmit your work and become that light.

showcase.oneshow.asia

THE ONE SHOWASIA SHOWCASE 2020

CREATIVITY IS A LIGHT IN THE DARK Submit your work and become that light.

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2020 has turned out to be a di�cult year for everybody. With the global pandemic and other chaos both political and social, the path in front of us has become dimmer. However, it’s only during the darkest moments that you can see the brightest stars. A star that guides you when you’ve lost direction. A light that warms your heart on your way back home when you’ve worked late into the night. Creativity can be that star and light that gives direction and the con�dence and courage to keep going.

GREAT WORK STILL DESERVES TO BE RECOGNIZED.Will you and your work become that light?Stepping ahead to find the light

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AWARDS IS NOW SHOWCASEThe One Show believes under the current situation, it’s more important than ever to encourage creativity and give

outstanding work more of a chance to be seen. So this year, the One Show Greater China Awards will become The

One Show Asia Showcase where the best work will be showcased online for the world to see. There will be no awards

and no Gold, Silver or Bronze, but instead we will be presenting certi�cates to celebrate the work which has been

selected to be in the 2020 One Show Asia Showcase.

GREATER CHINA IS NOW ASIA*As most other advertising award shows are being put on hold, One Show Greater China decided to expand the scope

from Greater China to Asia*. We believe great work still deserves to be recognized, not only in Greater China, but all

around the world. We will select and showcase the best works from the perspective of Asian cultural insights and the

world standard.

DIVERSE SELECTION COMMITTEEThe One Show always considers its high-quality, international juries as the perfect representation of its values. This

year, we’ll have more creative leaders from Asia involved in the curation of the 2020 One Show Asia Showcase, and

they’ll select in�uential creative works while bringing in both international and local perspectives into the process.

FREE TO SUBMITIn hard times, it’s more important than ever to uphold our nonpro�t mission to support the creative community and

recognize the people who worked so hard to create the world’s best work in the past year. Therefore, this year’s

showcase will be free to submit. All of the costs for this year’s showcase will be covered by The One Club for Creativ-

ity and The One Club Greater China O�ce.

GLOBAL ONLINE SHOWCASE AND INTERNATIONAL APPEARANCEThe selected works will be displayed in the form of a worldwide showcase, so more people can see the great work

from Asia this year. With the One Club’s global in�uence, it’s a great opportunity to get your creative work and your

team recognized by the worldwide creative community.

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CREATIVITY ISA LIGHT

IN THE DARKSubmit your work and become that light.

showcase.oneshow.asia

THE ONE SHOWASIA SHOWCASE 2020

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Print & PostersPrint advertisements or posters, can be used on newspaper, magazine and other print media, can be full page spread

or �exible size

OutdoorLarge outdoor advertisements typically found in high tra�c areas. This category also includes commercial advertis-

ing that appears in or around transit. This includes buses & bus wraps, bus shelters, subway advertisements and

airports

TelevisionCommercial spots airing on broadcast television, generally no longer than 1 minute. If the piece in this category is

longer than 2 minutes, then it should go to the category Online �lm & Video

Cinema AdvertisingCommercial spots airing in cinema, generally no longer than 1 minute

Viral VideoVideos that produce increases in brand awareness or to achieve other marketing objectives through self-replicating

viral processes

Online �lm & videoOnline video advertising is not intended for network or cable television. Includes videos on Video Websites, micro-

sites, etc.

Vertical mobile short videoBranded vertical short video for Chinese popular short video mobile platforms.

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CATEGORIES 2020

Print & Outdoor

Film & Video

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WebsitesThe online home of a corporation, brand, or project

Online AdvertisingOnline ads in the format of banners or other online advertising, available in Web/Mobile Apps

Ambient/EnvironmentalThe use of content-rich experiences as tools for direct contact with a brand's targeted demographic. Includes instal-

lations, art interventions, billboards, transit, etc.

GamingA game that incorporates a brand's identity, image, or story as a component of gameplay. Could be web-based

games or mobile-based game

E – CommerceCampaign launched to drive tra�c or sales on e-commerce platforms.

Experiential MarketingEvents, interactive installations, or branded games that can be experienced by consumers

Integrated CampaignIntegrated branding campaigns that used several platforms such as mobile and online

Co-BrandingCo-branding campaign delivered by two or more brands

Augmented Reality/Virtual RealityReal-time computer-generated components superimposed on a person's view of a physical space

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Interactive

Cross-Platform

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Product InnovationIncludes physical products and digital products that can be downloaded over a digital network. This can include

smart devices, apps, games, and other software

Advertising Technology InnovationA new technology or an innovative use of technology. Application of AI can be submitted under this category

Digital Service InnovationIncludes online platforms that provide services or experiences to consumer or organizations

Non-Pro�tPublic Service Advertising for Non-Pro�t Organizations

CorporateAdvertising by a for-pro�t brand that is centered around a charitable cause or other forms of social responsibility

Mobile ApplicationsApps created for a brand or product, using new ways of interaction or user experience to build engagement with

consumers

Advertising on Mobile DevicesIncludes in-app and other forms of advertising based on mobile devices

Innovation in MobileMobile applications, sites or advertising that expand the possibilities of the medium. Entry should introduce new

technologies or techniques

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Innovation

Public Service & CSR

Mobile

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Branded Social PostsA branded campaign comprised of multiple posts/updates on a social network, including HTML 5 posted on brand's

Weibo, WeChat or other social media

HTML5 Social ContentInteractive social contents based on HTML5 for mobile devices, especially built for WeChat and Weibo social

platforms

Response/Real-time ActivityA response or activity by a brand's social media presence to react towards a real-time event

Co-Creation/UGCA campaign engaging a brand's target audience in order to obtain user generated content, in social media

Community Building/ManagingA campaign engaging target audiences via social networks in order to improve brand sentiment and increase

consumer interaction with the brand, product, or service

Use of Social Data & InsightsThe use of a speci�c social data set to personalize a piece of advertising

Branded Video & FilmBroadcast or online TV series, �lms and documentaries that contain branded content

Branded IPAn IP created for a brand or the use of intellectual property for a branded campaign. IP includes cartoon/�lm �gures,

cultural marks, sports IP, variety shows, etc.

Branded MusicMusic created for a brand or product in an advertising campaign

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Social Media

Branded Entertainment

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CollateralCommunications in the form of booklets, brochures, or annual reports

Logo & Brand IdentityLogos or trademarked symbols of a brand, organization or product

TypographyThe use of typography in design, Including printed and digitally

Packaging DesignPackaging design for a commercially available product

PublicationOverall layout or cover design for any publications

Design for Good/GreenDesign concerning environmental issue or for a CSR purpose

UI/UX DesignUser experience and utility design for mobile and web

Environmental Design/Way�nding SignageAn indoor or outdoor system of signage used to guide users through an environment by using landmarks, signage and

pathways

Social Media/OnlineThe use of a website, microsite, or social media to direct contact with a brand's targeted demographic

Cross-platformThe use of multiple platforms to direct contact with a brand's targeted demographic

Live Events/ExperientialThe use of live events or in-store experiences to create an interactive experience with a brand's targeted demograph-

ic

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Design

Direct Marketing

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Art Direction/Illustration/TypographyRecognize outstanding art direction, and production in print

Copywriting/ScriptwritingExemplary copywriting or scriptwriting of spots created for print, television, cinema, or online

Video direction/editing/cinematographyRecognize outstanding �lm direction, script writing, cinematography and editing in �lms

Sound Design/MusicExemplary use of music and sound design in spots created for television, cinema, non-broadcast, or online

Data Visualization/InfographicsCreative use of data and infographics in online, broadcast or physical works

Animation/Visual E�ects/Motion GraphicsRecognize outstanding motion graphic and animation

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Craft

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CREATIVITY ISA LIGHT

IN THE DARKSubmit your work and become that light.

showcase.oneshow.asia

THE ONE SHOWASIA SHOWCASE 2020

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01Visit http://showcase.oneshow.asia/ and register with the online system.

02Click “Create Submission” to begin the process. The system is designed for you to create multiple entries. You can

submit up to three di�erent categories in each discipline. You can add to or change your submission anytime during

the process. All submissions must be submitted online.

03Upload the required JPEGs for your print submissions and video �les (if applicable). Please note that you are required

to upload Hi-Res images for all of your entries whenever possible. Carefully review the online requirements before

creating entries.

04After fully completing the submission process, you will not be able to edit or delete your entries.

05All entrants will receive email noti�cation when submissions have been successfully processed.

All videos must be 1080p or 720p MP4 �les.

All prints (or any works that are submitted in picture format) must be RGB color JPEG image �les.

After you’ve created a submission, you can click the checkbox to enter it under a maximum of three di�erent catego-

ries.

To ensure that the judging session of international judges can be processed successfully and for international exhibi-

tions and shows, please note that when submitting work English reading habits should be considered.

For print and digital: If your work is in a language other than English, please attach a description of the work in

English when submitting the work.

For video: If the voiceover is not in English, please add English subtitles; bilingual subtitles are welcome as well.

Please attach a description of the work in both English when submitting the work.

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SUBMISSION PROCESS

REQUIREMENTS OF WORK

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Submissions must be submitted by advertising agencies, creative agencies, media companies, Internet companies,

clients or academic institutions. We do not allow individual applicants to submit on their own behalf.

All work must be from agencies in Asia*. Also accepted are works created in Asia for the local or overseas markets.

List of Asia Areas:

Mainland China, Hong Kong, Macau, Taiwan, Singapore, Israel, Cyprus, Turkey, Bahrain, South Korea, Leba-

non, East Timor, Nepal, Thailand, Pakistan, UAE, Bhutan, Oman, Azerbaijan, North Korea, Philippines, Cambo-

dia, Qatar, Kyrgyzstan, Maldives, Malaysia, Mongolia, Saudi Arabia, Brunei, Laos, Japan, Turkmenistan,

Kazakhstan, Palestine.

All work must have been published or aired for the �rst time between October 1, 2019 and October 31, 2020. Publica-

tion means the advertisement appeared in a form of mass media exposed to a substantial audience.

Work produced on behalf of The One Club or One Show is not eligible.

The One Club reserves the right to disqualify submissions submitted without proper paperwork verifying the

creation of the advertisement.

If your work is selected, you will be noti�ed via email (the registered email address) or phone (if contacts are provid-

ed) by November. The selection list will also be announced on the o�cial website of The One Club for Creativity

Greater China O�ce.

SUBMISSION DEADLINE: September 30, 2020

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ELIGIBILITY AND NEW RULES

SELECTION NOTIFICATION

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The One Club Greater China O�ce is a foreign - owned enterprise established in People’s Republic of China by The

One Club for Creativity (The One Club). It is the only authorized a�liated institution from The One Club for Creativi-

ty in Greater China region and quali�ed to operate creative event on behalf of the One Show. All entries become the

property of The One Club for Creativity, Inc and will not be returned. The One Club has the right to request addition-

al copies of the work in prescribed time for certain means. The entrants also grant permission to The One Club to

show, exhibit and play the entries. The One Club reserves the right to make entries available for non-pro�t purpose,

such as educational and research use. The One Club has the rights to authorize TV stations, websites, print media or

radio stations to show or play the entries. All entries are subject to the rules of The One Show as stated in this Call

for Submission. Decisions of judges on all matters during judging, including quali�cations and categories, are �nal.

The One Club will not reconsider the �nal results that have been published.

If there is any question, please do not hesitate to contact us.

The One Club Greater China O�ce：

Beijing: 14 Fangjiahutong, Dongcheng District, Beijing

Shanghai: 4F, Building 1, No.1107 Yuyuan Road, Changning District, Shanghai

Tel: +8610-84046620

Email: awards@oneshow.cn

One Show Global Website: www.oneclub.org

One Show Asia Website: www.oneshow.asia

Or follow us via,

Facebook: @One Show Greater China

Wechat: theoneclub_china

LinkedIn: OneShow中国Weibo: @OneShow中国

LEGAL

CONTACT US

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