Creativity & Innovation - Week 3
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Transcript of Creativity & Innovation - Week 3
Creativity + InnovationKevin Popović, B.A., M.S.
© Kevin Popović, SDSU Creativity + Innovation
CourseKey
© Kevin Popović, SDSU Creativity + Innovation
Please check-in.
Session 1.3
• Welcome• Roll, Admin• Play A Game• Quiz• The Eureka Hunt
© Kevin Popović, SDSU Entrepreneurship + Technology + Innovation
• C.R.A.P.• Idea Evaluation• Quiz• Design Thinking• Assignment
Draw A FaceA Game of Understanding
© Kevin Popović, SDSU Creativity + Innovation
The New Yorker
© Kevin Popović, SDSU Creativity + Innovation
The Eureka Hunt
The Eureka Hunt
• Wag Dodge at Mann Gulch• There is something inherently mysterious
about moments of insight • Archimedes• Isaac Newton• You
© Kevin Popović, SDSU Entrepreneurship + Technology + Innovation
© Kevin Popović, SDSU Creativity + Innovation
The Eureka Hunt
• Analysis vs. Inspiration• Analysis• Inspiration• C.R.A.P.• More Games
© Kevin Popović, SDSU Entrepreneurship + Technology + Innovation
Creative Remote Association Problems
© Kevin Popović, SDSU Creativity + Innovation
Playing with C.R.A.P.
The Eureka Hunt
• The insight process is a delicate balancing act• At first, the (left) brain allocates resources for
a single problem• Once the brain is focused, the cortex needs to
relax in order to seek out more remote associations in the right hemisphere, which will provide insight
© Kevin Popović, SDSU Creativity + Innovation
The Eureka Hunt
• The relaxation phase is critical• Take a warm shower• Wake up early• The insight process is an act of cognitive
deliberation—the brain must be focused on the task at hand—transformed by accidental, serendipitous connections
© Kevin Popović, SDSU Creativity + Innovation
Class Discussion, Share What Works
© Kevin Popović, SDSU Creativity + Innovation
How Do You Find Ideas?
The Eureka Hunt
• Letting the mind wander• Unconscious work• Immerse yourself in the problem until you hit
an impasse• Find a way to distract yourself• The answer will arrive when you least expect• Feynman at Pacers
© Kevin Popović, SDSU Creativity + Innovation
The Eureka Hunt
• You’ve got to know when to step back• Caffeine, Adderall, and Ritalin, oh my!• 20% of scientists and researchers regularly took
prescription drugs to “enhance concentration”• Makes insight less likely, sharpening the spotlight
of attention and discouraging mental rambles• Just relax
© Kevin Popović, SDSU Creativity + Innovation
Harvard Business Review
© Kevin Popović, SDSU Creativity + Innovation
Design Thinking
Design Thinking
• A a methodology that imbues the full spectrum of innovation activities with a human-centered design ethos.
• Innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.
© Kevin Popović, SDSU Creativity + Innovation
Design Thinking
• Thinking like a designer can transform the way you develop products, services, processes and strategy.
• Thomas Edison created the light bulb.• He developed an industry around a product.• Real genius is in the ability to conceive a fully-
developed marketplace, not just a device.
© Kevin Popović, SDSU Creativity + Innovation
Design Thinking
A discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
© Kevin Popović, SDSU Creativity + Innovation
Design Thinking Personality
• Empathy• Integrative Thinking• Optimism• Experimentalism• Collaboration
© Kevin Popović, SDSU Creativity + Innovation
Design Thinking Process
1. Inspiration2. Ideation3. Implementation
© Kevin Popović, SDSU Creativity + Innovation
© Kevin Popović, SDSU Creativity + Innovation
Design Thinking Applied
© Kevin Popović, SDSU Creativity + Innovation
• Begin at the beginning.
• Take a human-centered approach.
• Try early and often.• Seek outside help.
• Blend big and small projects.
• Budget and pace for innovation.
• Find talent any way you can.
• Design for the cycle.
Let me know how I’m doing – so far.
© Kevin Popović, SDSU Creativity + Innovation
Rate The Professor
Assignment
© Kevin Popović, SDSU Creativity + Innovation
• Read Chapter 4 of Creativity, Inc.• Read, “What’s Stifling the Creativity at
CoolBurst?”• Prepare for Quiz on Reading