Great American CookiesCreativity in Your Franchise

How to Be More Creative in Your Store

1. Displays and Arrangements2. Hiring Creative Employees3. Creative Incentives4. Allowing Creative Freedom for

Holidays

#1 Hiring Temporary Help

While the general themes of the store may be required to follow certain guidelines, the

details of the displays and arrangements can have a more personal touch. Children love being able to make their mark, so allowing

children to draw pictures that are posted on one wall of the store may be one idea for drawing children’s attention and interest.

Making cookie cakes with favorite and trending children’s movie themes can also

help to generate excitement.

#2 Estimating Ingredient Orders

Employees are in the store when franchisees are not, so it makes sense to hire employees

that have creative talents. Creative employees may help to deepen themes that draw

customers in and will be able to replicate cookie cake themes and other creative

products that are popular. Franchisees can create evaluations that will test prospective

employees’ creativity and give the evaluations as part of the hiring process.

#3 Creative Incentives

Incentives are a great way to get employees and managers to go above and beyond the normal calls of

the job. Incentives can be offered for employee creativity that helps to benefit the business. Creativity

should also be used in the development of the incentive program. Selecting an “employee of the month” or “employee of the week” based on the outstanding

contributions that the employee has made to better the business may help to motivate all of the employees and establish a friendly and fun corporate culture. Prizes can

be simple and either free or inexpensive, such as not having to perform a work task or receiving a free

sample pack of cookies to take home.

Find more creative ideas by visiting our blog at: http://www.greatamericancookiesfranchise.com/cookie-franchise/creativity-great-american-cookies-franchise-store

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Or visit our website at:http://www.greatamericancookiesfranchise.com/

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana,

Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or

want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise

offerings are made by Franchise Disclosure Document only.