Creativity in Business: 2006 Laura Bergells Bubbly Advice for the Creative Business Person in 2006.

Creativity in Business: 2006

Laura Bergells

Bubbly AdviceBubbly Advice

for the Creative Business Person

in 2006


Laura Bergells

Tell Them Where to Go….Tell Them Where to Go….

If someone tells you that you’re not creative, tell them to go to hell.

Everyone in business is creative.


Laura Bergells

Some of most creative people I’ve ever met are in manufacturing.

They actually CREATE products that change the world.

Who’s Most Creative?Who’s Most Creative?


Laura Bergells

Some of the least creative people I’ve ever met are in advertising.

They spend most of their creative energy telling manufacturers that they…aren’t creative!

Who’s Least Creative?Who’s Least Creative?


Laura Bergells

Salespeople Are Creative.Salespeople Are Creative.

Natural Born Story Tellers.


Laura Bergells

Accountants are Creative.Accountants are Creative.

Tax Loop-de-Loopholes.


Laura Bergells

Best Creative Exercise Ever

Write down your ideas.

You have a ton every day.

But most of the time, you can’t remember them by the day’s end.


Laura Bergells

Yes, You CAN Write.Yes, You CAN Write.

Don’t let spelling & grammar issues or relentless self-editing stop you.

Get your ideas on paper.

(Let someone else edit it.)


Laura Bergells

How Do You Noodle?

Blackberries and PDAs may look cool, but they stink when you want to noodle with ideas.

Go retro: carry a notebook, pen, and calendar into your meetings.


Laura Bergells

Go Retro!Go Retro!

Where the great ideas are:The back of a cocktail napkin. The back of a coaster.This is still true in 2006.


Laura Bergells

Eyes up here, Buster!Eyes up here, Buster!

Blackberries and PDAs eliminate eye contact.

Look up at people.


Laura Bergells

Story First. Technology Last.Story First. Technology Last.

Don’t invest in a presentation class called “How to Use PowerPoint”….

…until you’ve take a class called “How to Tell Stories and Connect with Your Audience”.


Laura Bergells

A Simple Creative Exercise…A Simple Creative Exercise…

Simplify everything. Your life, your home, your office, your desk, your processes, vision, policy, procedures. Everything.


Laura Bergells

Fixing Problems is CreativeFixing Problems is Creative

Your job is to fix problems, not complain.


Laura Bergells

Me-too trendy hip…

Wearing designer duds is NOT a sign of creative flair.

It is playing it safe.

Get your own sense of style.


Laura Bergells

Brainstorming 101

Don’t tell people that their ideas are bad, especially if you don’t have a better one.


Laura Bergells

It’s only your life’s work.

Never say,

“It’s not my job to be creative.”


Laura Bergells

How to Lose an Audience…How to Lose an Audience…

Show your audience slides with columns of numbers.

Refuse to tell them a story about the meaning of the numbers.


Laura Bergells

Eyes on the Audience, Eyes on the Audience, Buster!Buster!

Do not read your speech or presentation.

Instead, read your audience.


Laura Bergells

How about a puppet show?How about a puppet show?

Try “giving a performance” instead of merely “giving a presentation.”


Laura Bergells

Everyone in Sales Knows…Everyone in Sales Knows…

Tell stories.

Don’t just provide data.


Laura Bergells

Avoid Meetings.Avoid Meetings.

Do not attend more than two meetings a day, or else you will never get any real creative work done.


Laura Bergells

Get Fresh Ideas.Get Fresh Ideas.

Leave the office building at least once a day.


Laura Bergells

Stay Sane.Stay Sane.

The idea that creative people are always[emotionally unstable – drunk - crazy – dangerous – high – bad at math] is a myth.


Laura Bergells

The Insanity Clause….The Insanity Clause….

It’s a bad idea to hire a drunk on the outside chance that he/she might turn out to be creative.

It’s just as silly to assume that you can’t hire a creative person because he or she is bound to be unbalanced.


Laura Bergells

Drinking is a bad excuse.

I know a designer who says he only drinks so that people will think he’s a genius.

(He’s a crappy, unhappy designer.)

He’s also an alcoholic.


Laura Bergells

Get off the pot.

Doing drugs doesn’t make you creative, either.

Nothing clouds creativity and productivity as much as dope.


Laura Bergells

Another Lame Excuse…

I wish designers would put more of their passion into designing great work, instead of endless (boring) discussions about the superiority of the Macintosh over the PC!


Laura Bergells

The Lame Excuse Factory…

“I can’t [write/design/create] because I don’t have the latest [software/hardware/ upgrade]….”


Laura Bergells

Stop Whining Already!

You don’t need a Macintosh to be creative.

It’s just a machine.

You’re the one with the creativity.


Laura Bergells

MAC v. PCMAC v. PC

You can’t let a machine take credit for your creativity.

And you can’t blame a machine for your creative failures, either.


Laura Bergells

Don’t Blame the Tool!

The more you become a master of your particular creative form….

….the fewer tools you will use.


Laura Bergells

Go Gadget Free!

Master carpenters use fewer tools than novices.

So do cooks.

Use what works.


Laura Bergells

Creativity: Use it or Lose it.

Don’t just have a nice day.

Create one.

Create something every day.


Laura Bergells

Creativity is Interesting.

The most interesting people I know are creative.


Laura Bergells

Creativity is your life’s work.

Creativity takes place every day, not once in a while.

It’s not rare. It’s just been mystified.


Laura Bergells

Who Mystified Creativity?

It doesn’t matter.

Own your creativity.


Laura Bergells

Like I said in the beginning….

Like I said in the beginning….

If someone tells you that you’re not creative, tell them to go to hell.

Everyone in business is creative.


Laura Bergells

Don’t Have a Happy New Year…

Create one.


Laura Bergells

About the Speaker. . .Writer. Speaker. Podcaster. Internet Marketing

Coach.

You just watched the break screen from an January address on creativity in business. These were my index cards!

Get Perspective.Contact Laura Bergells.phone: 616-241-5195 email: [email protected]

Creativity in Business: 2006 Laura Bergells Bubbly Advice for the Creative Business Person in 2006.

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