The first part of Innovation Creativity at Work Edward de Bono’s Lateral Thinking ™
Creativity At Work
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Transcript of Creativity At Work
WHAT is creativity?
Innovation: The implementation of something new
The Capability or act of conceiving something original or unusual
Creativity at work (or even at school and organizations)
We are living in the age of creativity 1. Agriculture age (farmers) 2. Industrial age (factory workers) 3. Information age (knowledge workers) 4. Conceptual age (creators and empathizers)
The Creativity gap A 2012 adobe study on creativity shows 8 to 10 people feel that unlocking creativity is critical to economic growth nearly 2/3rd of respondents feel creativity is valuable to society ... 1 in 4 people believe they are living up to their own creative potential
Summary Creativity is important. Anyone can become a creative genius. You need...
Passion Knowledge & Experience
Method
+ +
Making ideas happen. Coming up with an idea is only half of the story. Put it into action = Innovation