Creativity and innovation chris osborn
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Sparking Creativity & Fostering Innovation
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Why?Innovate
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“The way you will thrive in this environment is by innovating -- innovating in technologies, innovating in strategies, innovating in business models."
Samuel J. PalmisanoCEO IBM (2006)
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We will now discuss in a little more detail the struggle for existence.
Charles Darwin - The Origin of Species
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What we have here is a failure to innovate.
• Leadership• Dogma• Questioning• Patience• Trust• Openness• Risk
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What we have here is a demand to innovate.
• Leadership• Dogma• Questioning• Patience• Trust• Openness• Risk
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Are you a Mac or PC? iPod, iTunes,
Apple Stores,AppExchange,
iPad
Windows Vista,Windows 7,
Zune,Media Player
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“I think Microsoft did a lot of interesting work on the tablet. What we’ve done is not compete with what they did. You know, they’re completely stylus based. What we said was, if you need a stylus, you’ve already failed.”
Steve Jobs, The iPad: Past Present, Future, Wall Street Journal, June 7, 2010
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In early 2000, Apple was 1/10th the size of IBM and Microsoft. As of 5/24/2010 - Apple’s Market Cap was $227.74 billion - Microsoft was $233.1 billion
Yahoo Finance
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“Every organization - not just business - needs one core competence: innovation.”
Peter F. Drucker 1909 - 2005
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Creativity
Bloomberg Business Week Survey - May 18, 2010
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The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.
- Albert Einstein
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Creativity?
Creativity is the discovery of a new idea or connection.
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Innovation Elements
• Creative Thinking• Strategic Thinking• Transformational Thinking
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What is innovation?
Innovation is the productive implementation of strategic creativity.
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Evolutionary & Disruptive
MP3 vs. i TunesMP3 vs. i Tunes
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What blocks creativity?
How do we encourage creativity?
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Characteristics of Innovative
Organizations
Embrace new things
Decisive & forward looking
Collaborative
Right people & Systems
Leadership
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Half of the great innovations in the world happened from great insights, the other half happened by accident, and none of them have been on the schedule.
- Roger McNamee
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Failure or success?• What happened
to this extremely strong glue?
• or• How might we
use this lousy glue we just made?
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I didn’t fail. I just found 1000 ways
not to make a light bulb.
- Thomas Edison
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Why?Why?Why?
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How might we . . .
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It is better to have enough ideas for some of them to be wrong, than to always be right by having no ideas at all.
- Dr. Edward De Bono
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Relentless Dissatisfaction withStatus Quo
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6 Competencies for the Conceptual Age
• Design• Story• Symphony• Empathy• Meaning • Play
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Innovation & Motivation
• Autonomy • Mastery• Purpose• Get out of the way!
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• No lists - mind maps
• Keep a journal
• Ignite your curiosity
• Hang onto every idea
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• Curiosity• Optimism
• Open to new ideas• Collaborative
• See and make connections
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Power of Collaboration
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If stupidity got us into this mess, then why can’t it get us out?-
Will Rogers
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