WRITING FOR INTERNET

ELEMENTS OF WEBSITE-

ELEMENTS OF NEWS WEBSITE

HEADLINES

SUMMARIES

CHANGE IN CONTENT-ACTIVE SITE

CLARITY ACCURACY &TIMEBOUND

SIMILAR TO BROADCASTING &NEWSPAPER

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• DIFFERENCE FROM OTHER MEDIA-

• 1.IMMEDIACY

• 2.FLEXIBILITY

• 3.PERMANANCY

• 4.CAPACITY

• INTERACTIVITY

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• IMMEDIACY

• LESS TIME CONSUMING

• AVAILABLE INFORMATION

• IMMEDIATE LOADING

• IMMEDIATE REACTION

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• FLEXIBILITY

• WIDE VARIETY OF FORMATS

• VERBAL

• AUDIO

• AUDIO VISUAL

• MULTIMEDIA ENVIORNMENT

• BEST SUITED FORMAT

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• PERMANANCY

• UNLIKE BROADCAST

• UNLIKE PRINT

• LIFE OF PRINT SHORTER THAN WEB

• ACCESSIBILITY

• MATERIAL STORED-LESS SPACE

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• CAPACITY-

• HUGE AMOUNT OF TEXT

• IMAGE MATERIAL

• MULTIMEDIA CONTENT

• ALLEVIATED SPACE PROBLEM

• CENTRALISING INFORMATION

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• INTERACTIVITY-

• BETWEEN PRODUCER AND CONSUMER

• MANY CHOICES IN CONTENT

• LINKING CONTENT TO OTHER SITES

• CHOICE TO VISITOR

• PRODUCER TRACK CHOICES

• DIRECT COMMUNICATION

• SHARING OF THOUGHT/REACTIONS

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• MAJOR INFORMATION PROVIDER

• SATISFY CONSUMER SEGMENT

• CONSUMERS VISIT INFORMATION

• PURPOSE TO GET INFORMATION

• CONSUMERS KNOW TYPE OF INFORMATION

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• SPEED

• QUICK LOADING

• VISUAL APPEAL TO SITE

• TECHNICAL ASPECT-

• TIME CONSUMING- PICTURES,GRAPHICS

• DESIGN PROBLEM

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• VISUAL LOGIC-

• WEBSITE-CLEAR ABOUT CONTENT

• DISTINGUISHING FEATURES

• INFORMATION OF PRODUCERS

• SIMPLE ORGANISATION AND NAVIGATION

• WELL ORGANISED

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• CONCEPT OF LAYERING INFORMATION

• PRESENTATION OF SPECIFIC INFORMATION

• LOGICAL LAYERS

• EASILY ACCESSIBLE

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• DEPTH

• ENOUGH INFORMATION

• CONTINUOUS GATHERING OF INFORMATION

• TO SUSTAIN SITE

• ORGANISING &PRESENTING INFORMATION

• STATIC WEBSITES-NOT INCREASE AUDIENCE

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• CHARECTERISTICS-

• USERS-HUNGRY,TIME BOUND

• EFFICIENCY-

• USING FEWEST WORDS-MOST INFORMATION

• WRITE LESS SAY MORE

• INVOLVES EDITING &REWRITING

• DIFFERENT FORMS AND STRUCTURE

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• 2.SIMPLICITY

• SIMPLE STRAIGHTFORWARD WORDS

• MOST UNADORNED PROSE

• MORE EFFORTS FOR SIMPLE LANGUAGE

• TONE-

• APPROPRIATE FOR INFORMATION

• COMBINATION OF FORMAL/INFORMAL

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• NEWS STORY-FORMAL TONE

• WEBLOGS-CASUAL TONE

• VISUAL ASPECT

• TECHNIQUES CREATE SPACE

• LINKS

• HYPERTEXT SYSTEM

• WORDS OR GROUP OF WORDS

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• WORDS OR GORUP OF WORDS

• LEAD READER TO MORE INFORMATION

• LINKS HANDLED IN VARIETY

• WORDS WITHIN TEXT UNDERLINED

• TRANSPERANT AS POSSIBLE

• LINKS AT THE END OF ARTICLE

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• FORMS OF WRITING

• CHIEF FORM-TEXT

• CREATING CONTENT

• WRITING FOR AUDIENCE

• CREDIBILITY

• COMMAND ON LANGUAGE

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• CHARACTERISTICS OF WRITING

• ACCURACY

• COMPLETENESS

• PRECISION

• EFFICIENCY

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• FORM OF WRITING NEWS STORY

• INVERTED PYRAMID FORM

• 5 W AND 1 H

• WHAT,WHERE ,WHEN,WHY,AND HOW

• LEAD SUMMARY

• ADDITIONAL INFORMATION

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• LABEL- ONE OR TWO WORD MONITOR

• GENERAL GUIDELINES-LOCATION

• LABLES-ACCURATE

• WIDELY ACCEPTED MEANING OF WORDS

• APPLY CORRECT LABLE AND CATAGORY

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• HEADLINE-FOR NEWS WEBSITE

• CLEAR,SPECIFIC

• DIFFICULT TO WRITE CLEAR SIMPLE HEADLINE

• PRINT MEDIA-CRYPTIC SUMMARIES

• WEB MEDIA- TWO TYPES

• 1.LABLE HEADLINE

• 2.SENTENCE HEADLINE

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• LABEL HEADLINE-

• TWO TO FOUR WORDS

• NOT COMPLETE THOUGHT

• SOME INDICATION

• SENTENCE HEADLINE-

• MORE COMMON FOR NEWS WEBSITES

• COMPLETE SENTENCE

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• HEADLINE-PRESENT TENSE VERBS

ARTICLES (A,THE,AN ) NOT USED

SPECIFICITY-SPECIFIC MEANINGFULINFORMATION

• INTERESTING,ENGAGING

• RSS-RICH SITE SUMMARY

• LATEST HEADLINES TO BE PICKEDUP

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• SOFTWARE PROGRAMS-

• CLICK ON HEADLINE-LINK

• RSS FEEDS DRAW PEOPLE

• SUMMARY-LOCATED ONFRONT PAGE

• ALSO LOCATED ON ARTICLE PAGE

• READER GAIN INFORMATION

• LEAD IS SUMMARY

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• THREE TYPES OF SUMMARY-

• INFORMATIONAL

• ANALYTICAL

• PROVOCATIVE

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• INFORMATIONAL SUMMARY-

• AN OVERVIEW

• TWO OR THREE SENTENCES

• GENERAL INFORMATION OF STORY

• ANALYTICAL SUMMARY

• INTERPRETATION OF INFORMATION

• EMPHASISE HOW OR WHY

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• PROVOCATIVE SUMMARY-

• TO PIQUE THE INTEREST

• PRESENTS INFOTMATION

• ENTERTAIN &INVOLVE

• SUB HEADING-

• INFORMS WHAT IS COMING UP

• USED AT NATURAL BREAKS

• ESSENCE OF PARAGRAPH

WRITING WEBLOGS

• PERSONAL DIARY OR JOURNAL

• NOT TIME BOUND

• AVAILABLE TO EVERYONE

• HIT-SOMEONE CALLSUP SITE

• OPINIONS AND COMMENTS

• CONTENT-ORIGINAL RESEARCH

• COMMENTS ON TOPICS

• LINKS TO MATERIAL

WRITING WEBLOGS

• NOT REAL JOURANALISM

• NO EDITING

• NEW KIND OF JOURNALISM

• ALLOWS EVERYONE TO EXPRESS

• INTERESTING CONTENT GATHERS AUDIENCE

• AUDIENCE CAN PARTICIPATE

WRITING WEBLOG

• CHARACTERISTICS OF WEBLOG-

• RELATIVELY SHORT

• SKILL TO GATHER THOUGHT &INFORMATION

• WRITTEN FOR HIGHLY INTERESTED AUDIENCE

• LINKS-ESSENTIAL PART OF WEBLOG

WRITING WEBLOG

• CHARACTERISTICS OF WEBLOGS

• PAY ATTENTION TO AUDIENCE

• GIVE FEEDBACK

• WRITING-FORMALOR INFORMAL

• STYLE –AP STYLEBOOK

WRITING E MAIL

• SUB MEDIA FORM OF MASS COMMUNICATION

• SPEED &EFFICIENCY

• INDIVIDUAL ACTIVITY

• TOOL OF MASS COMMUNICATION

• INFORMAL GRAMMARLESS STYLE

• CLEAR IN CONTEXT & STUCTURE

WRITING E MAIL

• E MAIL NEWS LETTER –POPULAR FORM

• NEWS WEBSITES-E MAIL HEADLINES

• FORM OF HEADLINE AND SUMMARY

• LINKS-RECEIVER GOES TO ARTICLE

• E POLLS-

• ONLINE SURVEY

• NOT SCIENTIFIC SAMPLING

• POPULAR FORM OF NEWS WEBSITES

• QUICK EASY TO RESPOND

WRITING E MAIL

• DISCUSSION FORUM

• ALLOWS READERS TO RESPOND TO EVENTS ,ISSUES,TOPIC OF CURRENT DEBATE

• RESPONSES POSTED ON WEBSITE

• VIEWERS ADD THEIR RESPONSE

• RESPONSES MONITOR BY EDITOR

•

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• CHAT ROOM-

• USER ENTER INTO E MAIL TYPE DISCUSSION

• CONDUCTED ON REAL TIME BASIS

• STATEMENTS /RESPONSES SEEN IMMEDIATELY

• QUESTION ANSWER FORUM

• REPORTER CAN ANSWER QUESTIONS

• DISCUSSION CAN VIEWED ONLINE