Creative Thinking v4
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Transcript of Creative Thinking v4
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CREATIVITY HOW TO GET
THERELin Giralt
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CREATIVITY PERMEATES OUR LIVESBOTH
IN THE PERSONAL
Setting up your facebook page
Cooking
Doing Computer Graphics
http://search.yahoo.com/r/_ylt=A0oG7lta765Nj2cAJDVXNyoA;_ylu=X3oDMTA0cWtjOThtBHNtAzE-/SIG=11c9afs48/EXP=1303331770/**http:/www.facebook.com/http://search.yahoo.com/r/_ylt=A0oG7lta765Nj2cAJDVXNyoA;_ylu=X3oDMTA0cWtjOThtBHNtAzE-/SIG=11c9afs48/EXP=1303331770/**http:/www.facebook.com/http://search.yahoo.com/r/_ylt=A0oG7lta765Nj2cAJDVXNyoA;_ylu=X3oDMTA0cWtjOThtBHNtAzE-/SIG=11c9afs48/EXP=1303331770/**http:/www.facebook.com/ -
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ARTISTIC .
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AND PROFESSIONAL AREAS
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CONFRONT IMPLICIT OR EXPLICIT
ASSUMPTIONS.
Example: Retailer's
employees went to
other, differently
modeled, retailers
and, seeing firsthand
how they operated, the
retailers employees
were able to relax
their strongly heldviews about their own
companys operations
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BEING YOUR OWN MYSTERY SHOPPER IS A
GOOD START
Go through the process of purchasing your own
product or serviceas a real consumer wouldand
record the experience
Conduct online research and gather information about
one of your products or services (or those of acompetitor) as any ordinary customer would.
Try calling your company and the competition with a
specific product- or service-related question. Compare
the differences.
Observe and talk to real consumers in the places
where they purchase and use your products to see
what offerings accompany yours, what alternatives
consumers consider, and how long they take to decide.
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REFOCUSING AND MOVING 'OFF CENTER'ARE
VITAL TO STIMULATING CREATIVITY
Traditional Viewpoint
Refocused Viewpoints
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LOOK AT YOUR BUSINESS FROM ANOTHER
POINT OF VIEW
How would IBM manage our data?
How would Disney/P&G do our marketing?
How would Southwest Airlines cut our costs?
How would Dell redesign our supply chain? How would Rolls Royce design our customer Service
program?
How would McDonald's manage our employees?
How are WE doing all of these things?
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PROF. CLAYTON CHRISTENSEN, JEFFREYDYER,AND HAL
GREGERSEN, IN AHARVARD BUSINESS REVIEW ARTICLE, NOTED
FIVE IMPORTANT DISCOVERY SKILLS FOR INNOVATORS:
Associating
Questioning
Observing
Experimenting Networking.
The most powerful overall driver of innovation was
associatingmaking connections across seeminglyunrelated questions, problems, or ideas.
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ASSOCIATINGYOUR COMPANY WITH AN IMAGE CAN HELP
CRISTALIZE PROBLEMS AND OPPORTUNITIESWHERE ARE YOU
NOW AND WHERE WOULD YOU LIKE TO BE
Use an animal:
We are an Ox, but would like to become a Jaguar
Use an Image:
We are the Mona Lisa, but would like to become an Andy
Warhol
A personage:
Our attitude has been John Wayne, what if we became John
Lennon?
A sound: We are a tuba, what happens if we become a clarinet?
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THESE EXERCISES SHOULD BE DONE WITHIN A STRATEGIC
CONCEPT AND KEY CAPABILITIES TO FOCUS IMMEDIATELY
ON VALUE
Overall strategy
Go to Market
Increaserevenues
Decreasecosts
InternalOperations
Efficientuse of
resources
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Cost
Service
Functional andImage Product
Attributes / Quality
Innovation
/ Fashion
COMPETITIVE DYNAMICS:
HOW DO BUSINESSES COMPETE? HOW DOES
YOUR BUSINESS COMPETE?
13
Oscar Bernardes, Booz Allen & Hamilton
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SOME QUESTIONS TO ASK YOURSELVES
What business(es) are we really in? Value Add?
Why are clients buying/not buying our product/service?
What kind of customer experience do people expect?
What would customers love to have? Never be willingto pay for?
What distribution and alliance strategy increases
value for our customers and ourselves?
Where are we going to be in 10 years? What do our actual or potential competitors do better
than us?
The more you question the Status Quo, the stronger the
organization will be for it
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DIFFERENT TYPES OF MINDFRAMES CAN
BE USED IN THE CREATIVE PROCESS
1.AbsorbData
2.Reasoning/Logicalthinking
3.Visualthinking
4.Transformation androtation / what if?
5.Tap into youremotions and
intuition
6.Flowing/streaming Ideation
7.Experiment
8.Evaluation
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OBSERVATION IS THE KEY TO CAPTURING DATA
Our Sales Team
Observations:
Well dressed
Young
Enthusiastic Confident/Driven
Roll up sleeves
Culturally diverse
What's missing?
The old foggie with
experience
http://www.valhallabizsolutions.com/management-consulting/valhalla-sales-and-marketing-consultants.html
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OBSERVATION IS THE KEY...
The Best Waitress
Marvelous smile and
friendly personality
Congruent with homey
and casual style of Cafe Multi-tasking serving
good looking dishes
What's missing
A hairnet Suzy Freitas, a waitress at Country Rose Cafe, was voted best
waitress in San Benito County. "It's a real honor," Freitas said. "I really don't know (why I was
chosen). I just like to have fun at work." Photo by: Nick Lovejoy, The Free Lance
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OBSERVATION IS THE KEY...
Successful CEO's
Winners
All ages, genders, races,
lifestyles and careers
All is good
Where is the TEAM?
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REASONING AND LOGICAL THINKING IS
IMPORTANT, BUT NOT THE ONLY SOLUTION
http://wc1.smartdraw.com/examples/content/Examples/04_Decision_Trees/Decision_Trees/Co
mpany_Merger_Decision_Tree_L.jpg
Non quantitative
factors are asimportant inarriving atsolutions
Do not ignoreout of the boxsolutions and
issues
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VISUAL THINKING ADDS ANOTHER
DIMENSION TO UNDERSTANDING
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OR MANY OTHER TYPES OF PROBLEMS OR
INFORMATION
TRANSFORMATION AND ROTATION WHAT IF
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TRANSFORMATION AND ROTATIONWHAT IF
FACTORS CHANGE? FORGET BUSINESS AS
USUAL
ReduceClient Loss
Reducedelinquentaccounts
Designservice
program
TraditionalStrategy
Blanket
Strategy
New Strategy
- SegmentedApproach
Offer one size fits all discountsOffer discount to most profitable
clients based on risk of loss
Strict or lenient credit criteriaapplied to all uniformly
Offer credit based on prior historyand potential value to firm
Offer programs without consideringservice level needs
Offer service levels based onanalysis of client needs
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BE OPEN TO NEW INTERPRETATIONS
Guggenheim NYC Guggenheim Bilbao
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LET EMOTIONSAND INTUITION ENRICH
THE PROCESS
GOAL
Reason provides direction
Emotions provide the energy
Intuition enlightens your judgment
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EXPERIMENTING IS VITAL TO FINDING THE
BEST SOLUTIONS
Edison said, "I neverquit until I get whatI'm after. Negativeresults are just what
I'm after. They arejust as valuable tome as positiveresults."
Genius is 99%perspiration and 1%inspiration
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NETWORKINGAN OFT USED TERMHAS
MULTIPLE DIMENSIONSUSEFUL IN EVALUATION
In the modern sense: develop, share and test ideas
with others inside and outside the organization to test,
refine, and improve them; build your network
In a broader sense: view your entire organization andeconomic ecosystem as a network and visualize the
impact your ideas would have on the organization as awhole plus the economic ecosystem it is in
Both dimensions enrich ideas andincrease the possibility of success
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SOME THOUGHTS ON STIMULATING
CREATIVITY
Relax
HaveFun
Perfectionism
Fear
PresentMode
Daydream
Find whatworks
Catch theWave
Captureideas
Brainstorm
Break
routineFeed yourcreativity
PrematureCriticism
R B
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RELAX BEST IDEAS COME IN THESHOWER IS NOT JUST A SAYING..
Sleeping on it'puts unconsciousareas of our mindto work on the
problem whichbrings up solutions
For others it is theShower .
Walking.
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HAVE FUN CREATIVITY IS NOT LINEAL
But not too much
F
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FORGET PERFECTIONISM IT KILLSCREATIVITY
QUALITY
EFFICIENCY
Poor
Good for ourpurposes
PERFECT
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HAVE NO FEAR! DO IT OFTEN! - CREATIVITY IS NOTDANGEROUS. PRACTICING IT MAKES YOU BETTER.
Calendar
Note: you do not need a Date night to practice creativity
DAYDREAM LET YOUR MIND WANDER
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DAYDREAM LET YOUR MIND WANDERINTO WHAT IFS? AND IF ONLY?
At the end of the road there may be asolution.
Problem
BREAK YOUR ROUTINE IN NATURE, OR IN THE
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CITY, DO SOMETHING DIFFERENT TO STIMULATENEW POINTS OF VIEW.
BRAINSTORMING WHETHER ALONE OR IN A
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GROUP BRAINSTORMING IS A GREAT WAY TO
GENERATE NEW IDEAS.
JUST AVOID PREMATURE
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JUST AVOID PREMATURECRITICISM
LET IDEAS GESTATE AND MATUREON THEIR OWN
.PREMATURE CRITICISMTRUNCATES THE CREATIVE
PROCESS
ELIMINATES VALID IDEAS
MAY THROW OUT THE BABY
WITH THE BATHWATER
F D
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FIND WHAT WORKS FOR YOU DIFFERENTSTROKES FOR DIFFERENT FOLKS.
CATCH THE WAVE WHEN YOU ARE ON A
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CATCH THE WAVE WHEN YOU ARE ON AROLL STAY WITH IT!
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WHEN BEING CREATIVE STAY IN THE
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WHEN BEING CREATIVE, STAY IN THE
MOMENT
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FINALLY. CAPTURE YOUR IDEAS
Write them down,scribble
document your thoughts
dictate toyourcellphone...
just don't lose them
WHEN YOU ARE FINISHED FINISH BUT IF YOU
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WHEN YOU ARE FINISHED, FINISH, BUT IF YOU
ARE NOT, DON'T PUT LIPSTICK ON A PIG
Unless its MissPiggy!