Creative Thinking Methods. Means generating ideas by being flexible and creative Lateral thinkers...
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Transcript of Creative Thinking Methods. Means generating ideas by being flexible and creative Lateral thinkers...
Lateral Thinking and Roger von Oech
Creative Thinking Methods
Means generating ideas by being flexible and creative
Lateral thinkers break away from standard solutions and solve problems in unique and different ways
Allows the problem solver to look at the problem from a unique perspective
Also known as “thinking outside the box”
http://www.jamesabela.co.uk/intermediate/Lateral.html
What is Lateral Thinking?
Roger von Oech is an internationally-recognized creativity consultant who has worked with major companies from around the world, including Anheuser-Busch, General Foods, Hallmark Cards, Hewlett-Packard, NASA and Procter & Gamble
His book, "A Whack on the Side of the Head", is a classic in the field of creativity and innovation and is now on its 25th Edition
Who is Roger von Oech
Either you let your life slip away by not doing the things you want to do, or you get up and do them.
If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.
It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.
It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.
Necessity may be the mother of invention, but play is certainly the father.
Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.
Von Oech Quotes
The Reason for all the Hats“The problem solving process”
1. Problem Finding
4. Action
3. Solution Finding
2. Idea Finding
Problem Finding Idea Finding Solution Finding Action the Idea
Roger von Oech – author/consultant
(“A Kick in the Seat of the Pants”
Harper & Row - 1986
Explorer-Problem Finding
Artist-Idea Finding Judge-Solution
Finding Warrior-Action the
Idea
Roger von Oech – 4 Roles with respect to our ideas
The Explorer: ◦ Seeking new territories and
looking at possible opportunities
The Artist: ◦ Creating new innovative
ideas in response to an opportunity
von Oech-4 roles
The Judge: ◦ Evaluate the ideas
generated to see if any are worthy of pursuit and implementation
The Warrior: ◦ Fight for the idea,
overcome obstacles and barriers and serve as a “champion” for the idea
von Oech-4 roles
Searches for Information
Strategies: ◦ Takes the road less travelled ◦ Look at the big picture ◦ Pay attention to detail ◦ Look in outside fields, disciplines
and industries.
The Explorer (Von Oech)
Strategies cont’d: ◦ Write down ideas
Behaviours ◦ Scavenger hunt ◦ Microscope or telescope ◦ Market research ◦ Try a new skill ◦ Wilderness camping
The Explorer (Von Oech)
Turns resources into new ideas
Strategies: ◦ Imagine ◦ Combine ideas ◦ Break down barriers ◦ Parody – Silly ◦ Outrageous ◦ Incubate
The Artist (Von Oech)
Behaviours: ◦ Cooking gourmet dinners ◦ Dancing at midnight under full moon ◦ Write a poem or make up a joke ◦ Design a costume ◦ Wonder WHY? Or WHAT IF?
The Artist (Von Oech)
Evaluate the merits of an idea
Strategies: ◦ Objective, unbiased ◦ Positive or negative ◦ Chances for success ◦ Consequences of failure ◦ Timing ◦ Verdict
The Judge (Von Oech)
Behaviours: ◦ Comparison Shopping ◦ Grade and essay ◦ Make an investment ◦ Vote ◦ Referee
The Judge (Von Oech)
Carries the idea into action
Strategies: ◦ Written plan ◦ Get going ◦ Follow through ◦ Be ready to be knocked down ◦ Savour your victories ◦ Learn from defeats
The Warrior (Von Oech)
Behaviours: ◦ Make a sales call ◦ Competitive sports ◦ Start a company ◦ Negotiate a contract ◦ Support a cause
The Warrior (Von Oech)
Problem Solving & von Oech
1. Problem Finding
4. Action
3. Solution Finding
2. Idea Finding
Problem Solving & von Oech
1. Problem FindingExplorer
4. Action Warrior
3. Solution FindingJudge
2. Idea FindingArtist