Creative that cracks the code
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Transcript of Creative that cracks the code
#1 download in app store on launch day.
-380,000 downloads in just one month.
-Over 9 million times combined.
Launched a 100-day series of cookie designs pegged to each
day news.
Invited people to nominate news pegs every morning and
to vote later in the day for their favorite design.
Sharing of Oreo’s Facebook page rose by 4400% within three months of campaign.
Lay’s introduced a campaign where people were asked to give a flavor of Lay’s they want to eat
and win prizes.
KIA Motors aired a fun filled ad for its Soul model car showing
roads filled with hamster wheels to evoke drab
mindlessness of typical daily commute, while a Soul drove up along side and slide down its window showing hamsters in the car chilling to their hip
tunes.
The ‘shwopping’ campaign, which suggests that before you rush out to
buy the fashion, you chose something from your closet to recycle.
MARKS & SPENCERCan’t afford to be irresponsible, therefore shwop drops were placed in all the leading
areas of the city.
When customers start to value sustainability,
it stands to win big.
M&C hoped to make $350 million per year
An Example
-Nieman Marcus advertised on ABC’s drama series Revenge.-First they opted for a “takeover” of the program, meaning that every ad in the hour-long segment was theirs.-Then, to make the most of that sole sponsorship, they hired the show’s cast to perform in character in five long-form commercials.
Shahrukh Khan advertising
Sunfeast biscuits proved that the brand sales grew in
numbers due to the face value.
Aishwarya Rai’s bold looks for Loreal meant
that the Brand became an
instant success among the
ladies.