Creative Team Motivation and Management

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MANAGING & MOTIVATING A CREATIVE TEAM Matthew Barnes | RuffaloCODY

Transcript of Creative Team Motivation and Management

MANAGING & MOTIVATING

A CREATIVE TEAM

Matthew Barnes | RuffaloCODY

Is it difficult to manage “a creative”?

Absolutely not!

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BUTThey can be a little squirrely

Great management is motivating

But let’s talk about that word:

“Management”

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Don’t be in a management mindset

Think of yourself as a partner and mentor who

sets boundaries and deadlines.

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Oftentimes, more importantly, you play the role

of encourager.

Guiding, encouraging, nurturing, editing

for, sometimes pleading with BUT NOT

managing a creative team

Matthew Barnes | RuffaloCODY

Starting off

HIRING IS IMPORTANT

• Ability to communicate

• Critical thinking ability

• Passion for originality

• Know what skills you need

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Create a team atmosphere

• People feed off others’ ideas

• Often it’s not about the

money, it’s about the culture

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Then make a connection

• No one is the same

• Connect on an individual basis

• Know everyone’s strengths

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Provide parameters and direction

• Never tell someone HOW to do something

• Set a deadline and clear objectives and then

get out of the way

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You can help get the juices flowing

• Create an environment that stimulates

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Give them freedom, or … get really

frustrated

• We can be protective and combative

• Freedom doesn’t mean a lack of work, in

fact…

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Creative people like to make stuff

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• Working on multiple projects

creates a healthy confusion

The brain works on projects over time

and different stimulants may trigger

different ideas

Provide constructive feedback

• We want to know how we’re doing

• If you can’t provide feedback, connect them

with somebody who shares their skill set

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Follow through all the way to the end

• We’re not afraid of numbers, in fact we like

results

• Providing tangible response rates (or whatever

the measure of success is) is motivating and

allows your creatives to re-prioritize goals

based on results

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Thank you!

For more information contact:

Matthew Barnes | [email protected] | 319-730-2505

Please complete the session evaluation at: insert web address here