Creative Seed
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A l izée D escAmps
2014 / Sallanches / FRANCECommunication officer / K’ractères
Event planning ( Lady By Chamonix / The World’s highest Fashion Show ) : sponsor seeking / community management (FB and blog) / print & web communication / team coordination ( interaction and organisation) / press (press kit, press invitations) / blog design (posts / design / user-friendly ) Client : Chamonix Tourist Information Center
2013-2014 / Sallanches (74) / FRANCEJunior Art / Creative director / K’ractères
Carrying out ideas and designs : customer brief / concept research / elaboration of communication strategies / developping communication material (print & web) / graphic identity elaboration / logo creation / web design
Clients : Les Portes du Mont-Blanc Ski Resort, Combloux Tourist Information Center and TownHall, Val d’Arly Intercommunal Tourist Information Center
2010-2011 / Lille (59)Graphic designer / Armelia Branding & Packaging / Apprenticeship Graphic design : packaging design for international clients / development of communi-cation strategies and graphic identities / range extension of products / adapting designs for international market - Clients : Procter & Gamble, Auchan, Perle du Nord
2009-2010 / V. d’Ascq (59)Graphic designer / Promer / Apprenticeship
26 ans, born 23/01/1988 at Condé sur l’Escaut (France)89 rue des allobroges74700 Sallanches
+33 (0)6 70 45 53 [email protected]
Al izée D esc A m ps
2011 / FRANCE Diplome niveau III (three-year design degree) Graphic Design / C.COM
2008 / FRANCE DUT (two-year technical degree) Firm and Administration Management
2006 / FRANCE Scientific Bachelor Degree
Communication Press relation, communication strategy, event planning
Mastery of the ADOBE Creative Suite Indesign, Illustrator, Photoshop, Dreamweaver
Mastery of graphic design processesFrom the customer brief to sending the file to print
Mastery of 2.0 web tools Social medias, website/blog management
French - mother tongueEnglish - fluent : 3 years in the U.S.A., 3 years in Singapore and 1 year in Australia
Spanish - intermediate level
European Kinball Championships organisation - 2010
12 years of catamaran
Cultural travels - Nepal, India, Thaïland, Australia, New-Zealand, U.S.A., Egypt, Italy, ...
2013 Communication TropheesBest Municipal Bulletin - 5000 residents : 1 - Combloux / 2 - Crest-Voland / 3 - Praz sur Arly / 5 - Megève
Best Town Hall website 2000 - 5000 residents : 3 - Combloux
LADY BY CHAMONIXEvent planning / spring 2013 & 2014
/ Chamonix Tourist Information Center
Challenge : - stimulate the city and the Tourist Informa-tion Center’s social medias during a typically slow period
- widen the target population
Idea : - organize an event for women - 1 week - during which local trade and commerce can offer good deals. - 3 women ambassadors are elected to test the deals beforehand, and relate their expe-rience on the blog
Missions : - sponsor seeking (Compagnie du Mont-Blanc, Dynastar, Zag, Hameau Albert 1er, Groupe SERAC, ...)
- graphic design and communication material
- blog design and moderating : lady.chamonix.com (team work with the Center’s webmaster)
- writing articles for the blog
- press kit elaboration
- concept and organization of a party for 200 guests
Lady By Chamonix Program -16 pages / A6
Lady By Chamonix -A3 / 40x60
Blog lady.chamonix.com
LADY BY CHAMONIXCasting via Facebook / spring 2014
/ Chamonix Tourist Information Center
Challenge : - organize a casting via Facebook to elect the 3 Lady By Chamonix ambassadors
- create posts that are related to Chamonix’s communication strategy.
Idea : - create a Facebook Ap for the election
- create a teaser
- elaborate posts which relate the magnificence of Chamoix
Missions : - graphic design and communication strategy
- Facebook Ap design (design + integration via Adictiz)
Facebook Ap - 103 participants
THE WORLD’S H IGHEST FASH ION SHOWEvent planning / 10th April 2014
/ Chamonix Tourist Information Center
Challenge : - during the Lady By Chamonix week, organize a unique event in order to promote Chamonix
Idea : - organize a fashion show at the top of «L’Aiguille du Midi» (3842 m) - promote local arts and crafts using the dresses of a local fashion designer
Missions : - sponsor seeking (Compagnie du Mont-Blanc, Valérie Pache, ... )
- synchronize the actors of the show
- press kit elaboration
Press kit - 12 pages - 210x270
Photos of the Fashion Show - Credit : Benjamin Chevallier
LES P ORTES DU MONT BLANCNew identity and communication strategy / winter 2013-14
/ Les Portes du Mont-Blanc
Challenge : - find a new graphic identity for the ski resort in order for it to become a brand
- in parallel, find a creative communication approach to galvanize the resort
Idea : - use the young and dynamic aspect of the resort to create off the wall ads
Missions : - new identity
- new communication approach
- graphic design and communication material for winter 2013-2014
- bus shelter covering
- web design of the new website www.lesportesdumontblanc.fr
Advertising campaign in Annecy and Albertville - with JC Decaux
Bus shelter covering - with JC Decaux
Rate brochure -2 folds / 210x150
Keycards
New website - winter version
VAL D ’ARLYNew identity / winter 2013-14 & summer 2014
/ Val d’Arly Intercommunal Tourist Information Center
Challenge : - seduce a young and urban target population
- a simple and efficient explination of what is the Val d’Arly (4 villages, 2 ski resorts)
Idea : - use the emotions felt during a stay in the Val d’Arly, while skiing, trekking, or paragliding ...
- talk about the feeling of both tourists and locals
Missions : - new communication approach
- graphic design and communication material for winter 2013-2014
Winter catalogue 2013-2104 - 32 pages / 210x270
Summer catalogue 2104 - 24 pages / 210x270
HAIR REM OVAL PRODUCT RANGEPackaging / 2011
/ Auchan
Challenge : - seduce a younger target to increase sales
Idea : - work with illustrations found on many blogs with the odea of «tips» given by a best friend
- fresh colors, for a smarter organisation of the products
Missions : - new communication approach
- graphic design for the packs
- develop the identity on various formats
Photomontage of the range found in the stores
- Communication Trophees 2013 « La commune récompensée aux trophées de la communication »Le Dauphine - 9th December 2013
« K’ractères, l’entreprise qui rafle tous les trophées »Le Dauphiné - 10th December 2013
« K’ractères, le culot fait tâche d’huile »Le Messager - 2nd January 2014
PRESS2013 & 2014
/ Agence K’ractères
- The World’s Highest Fashion Show« L’Aiguille du Midi accueille le plus haut défilé du monde »Le Dauphiné - 12th April 2014