Creative Re-Use of Cultural Heritage: Europeana Creative
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Transcript of Creative Re-Use of Cultural Heritage: Europeana Creative
Creative Re-Use of Cultural Heritage: Europeana Creative
EVA / Minerva Jerusalem 2014
Max Kaiser, Austrian National Library Van Leer Institute, Jerusalem
10-11 Nov. 2014
@maxkaiser
www.slideshare.net/maxkaiser
creative re-use of
digitised content
content re-use ....
* Slide by Harry Verwayen at Europeana AGM December 2013
how?
critical mass of content for re-use
Europeana Labs & technical infrastructure
Europeana Content Re-use Framework
co-creation events
five Pilots
series of challenge events with the creative industries
Incubation of the most viable projects
evaluation cycle
the project
February 2013 – July 2015 (30 months)
CIP ICT PSP Best Practice Network
Call: CIP-ICT-PSP-2012-6
• Theme 2: digital content, open access and creativity
26 partners from 14 EU member states
Coordinated by the Austrian National Library
835 person-months effort
Budget: € 5,312,514
EU contribution: € 4,250,000
project partners
Europeana and Content Providers
Europeana Foundation (NL)
Austrian National Library (AT)
Netherlands Institute for Sound and Vision (NL)
National Museum (CZ)
Museum für Naturkunde (DE)
The British Library (GB)
Creative Hubs and Associations
European Network of Living Labs (NL)
MFG Medien- und Filmgesellschaft Baden-Württemberg, Innovation
Agency for ICT and Media Baden-Württemberg (DE)
European Creative Business Network (NL)
EUN Partnership / European Schoolnet (BE)
Agence luxembourgeoise d’action culturelle (LU)
Culture24 (GB)
EUROCLIO – European Association of History Educators (NL)
Aalto University, School of Arts, Design and Architecture (FI)
Technical and Multimedia Experts
National Technical University of Athens (GR)
youARhere (FR)
AIT Austrian Institute of Technology (AT)
Spild af Tid (DK)
We Are What We Do (GB)
Semantika (SI)
Webtic (NL)
Ontotext (BG)
Exozet Games (DE)
Living Labs in 4 Member States
Platoniq Sistema Cultural (ES)
EUN Partnership / European Schoolnet (BE)
youARhere (FR)
Aalto University, School of Arts, Design and Architecture (FI)
… plus the European Network of Living Labs (BE)
Business Planning Specialists
Kennisland (NL)
European Business & Innovation Centre Network (BE)
project structure
WP1 Europeana Labs
WP2 Infrastructure for Content Re-use
WP3
Business
Model
Frameworks
WP4
Pilots
WP5
Open
Innovation
WP
6 E
valu
atio
n
WP
7 D
issem
inatio
n
WP8 Project Management
MANAGEMENT
SUPPORT DELIVERY
Europeana Labs
“Europeana Labs is a playground for
remixing and using your cultural and
scientific heritage.”
“It is both an online space and a
network of real-world places for
inspiration, innovation and sharing.”
brand proposition
what is the goal?
Achieve much higher rates of use of
Europeana (Network) metadata and
associated content. Featuring pre-selected, high quality datasets
Open licenses and links to original files
Direct links to search portal and API Console
Updated each month as data is added & enhanced
Special focus on Europeana Creative challenges
who are the users?
the developer inspired to or paid to
develop based on our API, code and labs
hardware
the creative industry professional or
entrepreneur with a commercial motivation
to remix or republish heritage
the designer-developer or multi-disciplinary
teams who want to do both of the above
what do we want people to do?
we want them to discover and be inspired by
our open collections and find them easy to re-
use, remix or republish
we want them to share the tools, services and
code that they create with others
we want them to join co-creation and other
collaborative activities
labs.europeana.eu
Labs Business Model Workshop,
Barcelona, September 2014
Lessons
Learned
Take-aways
work in progress
Editorial & Comms Plan
Content development – open licenses,
media access
Technical development – e.g. Content
Re-Use Framework
Defining incubation offering
New user follow-up process
Europeana Labs Round Table
Madrid, October 2014
what should we be aiming for?
content re-use ....
Provide image with min 800px
Provide direct link to 300dpi image
Provide rights statement that allows
re-use
Europeana re-use requirements
Europena will be highlighting digital
objects that meet re-use
recommendations
additional search tools that allow to
identify content suitable for re-use
Europeana will expose direct link to
full-size object via API
content for re-use
Content / Media File Checker
examines Digital Objects linked from Europeana
recognises file formats
determines the resolution of still images and
video files
determines the sample rate and bit depth of
audio
determines if a text file can be fully searched
Lessons
Learned
‘Gimme great,
high-res reusable content’
The Re-use Framework requires
commitment from everyone
Use the Content Checker! (Q1 2015)
Europeana
Creative and
Europeana’s
Strategic Plan 2020
from portal to
multi-sided
platform
Tim Sherratt, Trove –
National Library of Australia
Lizzy Jongma, Rijksmuseum
People want to re-use and play with the material, to
interact with others and participate in creating
something new.
Europeana needs to build a bigger set of high quality
material and a shared infrastructure that enables re-
use and creates value for all stakeholders.
Europeana needs to behave like a platform – a place
not only to visit, but also to build on and create with.
Europeana is well positioned to be a multi-sided
platform for cultural heritage, a cultural innovator that
brings together people and businesses who want to
view, use and re-use heritage, and people and
organisations who have heritage to share.
Co-Creation
a space to work… What: Discussions and co-design activities around
content and processes for digital/offline projects
Why: In order to inspire, guide and help the development
of pilots and projects
When: At the very beginning of ideas and concepts
Where: In ad hoc open and collaborative spaces/contexts
Who: - Professionals from the Creative Industries
- Content providers / Heritage institutions
- Developers / programmers of applications
- Designers and creative minds of different fields
- Other stakeholders
#0 Your role What's your skill?
Step 0: Roles
Step 1: “Appetizer”
“Let's imagine and combine possibilities”
What would be basic actions and opportunities
of viable projects we imagine together?
Write down scenarios in one sentence:
“[What if as a <type of user>]
[I could <specific action>]
[with <Europeana content / tool>]
[so <specific goal>]”
(use at least one verb, describing an action)
Step 2: “What if...” Scenario forecast
Step 2: “What if...”
Step 3: Rapid prototyping
Step 4: Presentations
Brainstorm together through specific backlogs
Adapting scrum from the programming culture
Step 5: Implementation
Step 5: Implementation
Brainstorm together through specific backlogs
Adapting SCRUM from the programming culture
Pilots
Pilot workflow
plan design prototype deploy
incubate
refine
evaluate
co-funded pilot incubated spin-off
challenge
5 Themes – 5 Pilots – 5 Challenges
Started Nov. 2013 Started May 2013 Started
May 2014
History Education Pilot
tools for creation of
online learning activities
History Education Historiana Learning Section
A selection of learning activities related to World War 1 featured on the learning section of http://historiana.eu. For a video tutorial, click here.
History Education Historiana Apps
An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.
Lessons
Learned
Big demand for high-quality resources
Need to be easy to find
Not large quantity of sources needed, but
engaging content
Involve educational practitioners and
professional web-developers
Time required to negotiate rights is an obstacle
Lobby for free educational use of resources
Natural History
Education Pilot
serious adventure
game
located in
Museum
für Naturkunde
in Berlin
MemoryMatch:
game for children
Application code on GitHub: https://github.com/semantikaeu/memorymatch/
Social Networks Pilot
invite communities
to interact
enrich sounds with
Europeana materials
and other websources
‘Sound Connections’
Lessons
Learned
Tourism Pilot
recreate paintings and
images and share via
social media
Starting with 50 paintings started with 50 paintings
Adding more all the time adding more all the time
we need paintings
with licenses for
re-use
Design Pilot
Interactive installation
for exhibition purpose
Development of a
search tool based on
webcam
Lessons
Learned
know your users
make use of (existing) communities (for) engagement
be open to communities, be prepared to be surprised
be clear about what you want people to do/share
give examples and context
content needs to be “fit for purpose”: high quality, high
resolution, allow easy and secure re-use
emotion: be playful and provide fun
be flexible
Challenges
identify, incubate and spin-off viable
projects
based on the 5 thematic areas of
Europeana Creative
pilots as inspiration
Challenge winner receives support
package, incl. technical, strategic and
business support to help develop the
idea and get the business started
First Challenge event for
(Natural) History Theme:
@ The Egg, Brussels
29 / 30 April 2014
Challenge Event Brussels
Winners Zeitfenster
Trimaps
Pathway Authoring Tool
for Museums
Second Challenge event for
Tourism/Social Network Theme:
@ Mobile World Centre
Barcelona 23 / 24 September 2014
Challenge Event Barcelona
Challenge Event Barcelona
Winners
Timepatch, Estonia
Buitenplaats Mobiel,
The Netherlands
Third Challenge:
Design October 30, 2014 to January 15, 2015
http://ecreativedesign2015.istart.org/
Europeana Creative Design Challenge
Upload Applications
Oct. 30 ,2014 to Jan. 15, 2015
Judging
Jan. 19, 2015 to Feb. 1, 2015
Engage designers, artists, developers
and entrepreneurs to explore and
experiment with Europeana content
Lessons
Learned
Take a long (3 months +) lead-time
Be specific about the desired results
Make it worthwhile (forget the ipad)
‘Make your challenges
worthwhile’
Incubation
Support
scope
Hands-on support for each Challenge winner
Typical support period of 3 months duration
Covers a wide range of core areas: Business
Technical
Marketing and promotion
Access to finance
Additional specialist topics
Tailored approach per incubatee
process and methods
Commitment, collaboration and being honest
Tailoring workshop to identify needs and
formulate specific support measures
Delivery split into two equal periods
Internal reviews for refinement & improvement
Mentoring, workshops, tutorials, emails, skype
calls etc. on a 1:1 or group basis
Lessons
Learned
Business related support is popular, especially with
regard to business modeling
Process dependent on the incubatee’s availability
and reliant on their commitment
General lack of knowledge/appreciation about IPR
and copyright
In order to attract investment, market evidence is
needed
Investor relations need at least 2 year development
more information
www.europeanacreative.eu
twitter.com/eCreativeEU
www.facebook.com/EuropeanaCreative
http://ecreativedesign2015.istart.org/