Creative ProposalAmy Dobbs 13LMS

The song and the original video• The song I have chosen for my music video is ‘Wake Up’ by Hilary Duff.

I loved this song when I first heard it, and I found the video very disappointing. I thought a lot more could be done with the lyrics as there was no clear difference with the cities around the artist, just a change of clothes. Some of the clothes are culturally specific, which make it clear to the audience which city Hilary Duff is in when she is singing, for example the use of the beret to show she is in Paris. What I do like about the video, is the use of performance. This is important in the music industry when you want the audience to make a connection to the artist. I also like the use of the words of ‘London’ ‘Paris’ and ‘Tokyo’ coming up on the screen as this amplifies the lyrics.

Genre and Target Audience• ‘Wake up’ by Hilary Duff is a pop song which, like most

songs of this genre is aimed at a younger audience. The video I plan on creating for this song will be aimed at the usual audience of about 10 – 13 years old. I aim to make the video more appealing to them, as the original video seems more appealing to an older audience.

• The idea is a comic book theme. During my research I have found many music videos that use this idea and I would like to use this too.

• I hope that by using this technique, it will make the video less boring than the original video with a simple performance, and a lot more fun with lots going on.

Relationship between song, lyrics and concept

• In my video I will be using a few of Goodwin’s theories to make the video appeal to the target audience.

• I will mainly be using a combination of Illustrative and Amplifying. • The use of the different cities behind the performer illustrates the

lines of the song, however some of the lyrics will be amplified with the use of words written in a comic style and the use of split screen will add emphasis to the idea that the artist could go to any city in the same night. All five cities will show a busy place, which also illustrates this idea that you can go to any city and there will be something to do.

• I will also be amplifying the main idea of the song of waking up on a Saturday night, through the use of the alarm clock at the beginning of the video, however this will be contrasting to the usual idea of people waking up early in the morning as the shot will clearly show that it is night time, with the alarm clock being in front of the window.

• Other lyrics such as ‘people in motion’ and ‘living life day to day’ will also be illustrated through shots of people going about their everyday lives.

Inspiration

• The main inspiration behind my ideas have been videos from Timbaland and Maroon 5 that use a comic book theme, and I think this will make the video appeal to a different audience to the audience of Timbaland or Maroon 5, but I think it will be interesting to see how the idea works with this kind of song.

• What I have found interesting during my research into music videos by the same artist, is that one of Hilary Duff’s other videos uses this cartoon idea. This makes it seem more possible to use this idea for this song, and has also given me some new ideas for my music video.

Talent• While I have been carrying out research into music video, it is clear

that to appeal to a teenage audience, it is important to use the common theme of combining narrative with a performance by the artist. Iam using this idea and I will therefore be using a lot of talent. For the performance, I will be using Anna Streeter as the female artist, because she is a very outgoing, confident character and I think these are important qualities in the leading performer.

• For the narrative part of my video, I will be using some of my friends from Southend High School for Girls and Westcliff High School for Boys. The main actors I will be using are actors anyway, so this means they will be perfect for an acting role in the video.

• They are also very confident people, so it shouldn’t be too difficult to get them to do it!

Location/Setting• Due to the song being set on a Saturday

night, the video will mainly be set in a busy area on a Saturday night. I thought the best place to set my video would be

Southend seafront on a busy night. • I will also be setting the performance for

the video in a room where I can have a screen behind the artist which will show the different cities named in the song.

Thank you for watching my presentation.

This is my animatic for my music video…