Creative Platforms Presentation of Progress

The industry i am looking to work in is that of the Film and Television Industry. I am

looking to become a video editor in this Industry and eventually work on large scale

films or television programs and series.

The roles i am likely to get directly out of university are not full on editorial roles. I

am likely to get a role as an editing assistant or, if the company still uses tapes as

opposed to digital media, a digitizer.

An assistant editor will likely do small projects or small portions of work on larger

projects while reporting directly to the chief editor. This role is of higher import than

that of a digitizer who is someone that would simply transfer footage from DV tapes

onto computers which means that editors do not have to stop working to do so.

Industry

The job profile and Personal requirements for an Editor are as follows:

Film and television editors edit and assemble films and videos from raw, unedited

footage (‘dailies’ or ‘rushes’), taking into account the mood, pace and climax of films

or television productions.

Film and television editors may perform the following tasks:

view processed film and video with production personnel to analyse, evaluate and

select scenes and to decide which scenes need to be improved or reshot

trim film and copy video segments to specific lengths, arranging and joining them in

sequence as a final product or for inclusion within a subsequent broadcast or longer

production

Industry Cont.

import, compile and render digital audio and visual footage on a computer to enable

the content to be presented with maximum effect

select and incorporate visual effects and transitions for maximum effect

select stock shots from a film library and edit and incorporate them into film or video.

There is often a need to work long or irregular hours. Work may need to be carried

out on location.

Personal Requirements:

artistic flair and interested in visual media, patient, attention to detail, able to work

as part of a team, able to take direction, lateral thinking.

Industry Cont.

My original plan was to create a very simple logo and business card that were very

clearly based in the film industry. To do this i wanted to use images that are highly

associated with film such as film reels and strips of film. This along with my name

and details would create the basic card. I chose to use a film strip for my logo along

middle of the card and to put my details on the other side. This was the first effort.

Conception, Design & Production

I was seriously unhappy with my first effort, the card looked extremely basic and

unprofessional and showed very little creative talent. I wanted a more creative look

and changed it to black and white and moved the film strip to the side with the

details. I introduced the film reel on the other side as my logo.

Conception, Design & Production

At this point i was still unhappy and unsure how to proceed with my design. However

upon looking at some examples of other film logos i noticed that a lot of them

featured circular stamp designs. I therefore decided to try this and decided to base

the colours on the wax seal style.

Conception, Design & Production

Online example My design My design in Photoshop

By this point i was happy enough with my logo that i wanted to see how it would look

on a business card. I therefore used Moocards to simulate a design and also take the

chance to redesign the other side. I changed the colour of the background behind the

logo and also carried the colour scheme onto the front of the card. I included contact

details and the details to my vimeo page.

Conception, Design & Production

After seeing my card in the flesh i decided that the text on the design was not what i

wanted it to be. It was not as tidy as is could be and the font was not really suitable

for the professionalism i was after. I also decided to change it to say ‘editor’ rather

that ‘films’

Conception, Design & Production

Having finished the design of my Logo i could create a cohesive image with my logo,

business card and CV. I changed my CV to be more concise and also arranged it so

that the most relevant and important information was at the top. I added some

industry specific information such as having a valid passport for travel to jobs. To

make it cohesive with my image i added the logo in the corner and changed my

name to match the font of the Logo.

Conception, Design & Production

I created a blog at http://stephenfarrercreative.tumblr.com/ in order to chart my

progress. Doing this blog helped me because it provided me a public place in order to

present what i had created. Knowing it was public meant that whenever i finished a

design and placed it on the blog i could gauge how happy i was with it better

because i would think about what other people would think of it. Seeing each design

in the same place allowed me to easily chart the progress of my designs and i could

easily see how they had improved with each different concept and iteration.

My blog also allowed me to have a place to showcase some of my work and gave me

a chance to talk about them more in depth than i had been able to before and have a

platform with which i could reach a wider audience.

Conception, Design & Production

I feel that the strengths of my work is that there is a cohesive image and theme

running throughout all of them. This increases the recognisability of each of them

individually and also peoples ability to recognise me. I feel all my work is very

concise and does exactly what it has to to get the required information across. My

logo instantly tells people my would be profession and the CV provides the important

details upfront.

I think my weakest work is my blog because the platform i am using to create it does

not allow me to customise it as much as i would like and therefore it is not as

cohesive with my image. I also feel like my show reel will be amongst the weaker of

my artefacts due to the fact that my current film work so far is not as extensive as it

could be.

Strengths & Weaknesses

I think my strongest skill sets currently are my interest in visual media and the

industry i am hoping to gain access to as well as the fact that i consider myself

extremely patient with a keen attention to detail and that i believe i am a very quick

to learn new skills.

I feel my current weaknesses are my desire to try and do all the work by myself as

opposed to working as part of a team and my current lack of experience with

industry professionals.

Strengths & Weaknesses

I looked at various places for business cards designs. Firstly i looked at the templates

from Moocards. While these had images normally associated with film i felt they were

too comedic to be professional.

Other cards i saw were very creative with their use of film imagery such as using

Clapperboards as the main design concept. Others used the idea of a film reel which

my first design tried to emulate:

Research – Business Cards

For show reel research i looked at previous students work.

The first student i looked at was Johnny Briggs; Johnny had been mentioned by

multiple lecturers as very good so he must have had a good showreel.

His showreel at https://vimeo.com/66470454 provided a really good base for me

to see how i should go about my showreel. His showreel was very well organised and

structured and provided a clear sense of the quality of his work.

The one thing i would change from his showreel and something i have received from

feedback is to make sure that it is clear what role you had in the film so i would add

text to tell the viewer this.

Research - Showreels

For my CV i took inspiration from a CV i had

seen on the Creative Platforms blog. The

CV by Ankur Patel is very highly stylised

and is a very unique way of portraying the

necessary information. I liked how much of

a stand our CV this was and wanted to use

aspects of it such as the separation of

sections using coloured lines and the larger

font headings.

Research - CV

I found out the skill sets recommended for a video editor, they are:

artistic flair and interested in visual media

Patient

attention to detail

able to work as part of a team

able to take direction

lateral thinking.

This came from

http://www.jobguide.thegoodguides.com.au/occupation/Film-and-Television-Editor

Research - Skillset

The work i have remaining to do is:

Design and implement my website to showcase my work

Create my show reel

Print my new business card with my new logo

I have until the 28th April to finish these tasks however i want them to be finished by

the 21st April at the latest. The easiest task is to finish my business cards so i want

them to be finished in two weeks. From there i want to design and implement my

website over the coming month while gathering my show reel material. That will give

me another month to edit together my show reel.

Remaining Work