Creative Ignition

@jted Jason Theodor +1 416 662 0144 [email protected] medium.com/jason-theodor linkedin.com/in/jasontheodor

Creative Ignition How To Jumpstart Your Creative Purpose

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Jason Theodor Creative Ignition2

Introduction

Jason Theodor Creative Director | Speaker | Writer | Geek

[email protected] medium.com/@jted

@jted

https://medium.com/creative-ignition

mailto:[email protected]

http://medium.com/@jted


Creative Director medium.com/jason-theodor


http://medium.com/jason-theodor


Speaker slideshare.com/jted


http://slideshare.com/jted


Writer medium.com/all-day-breakfast

How to Read Game of Thrones


http://medium.com/all-day-breakfast


Geek


http://snapchat.com/add/deadfather


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http://createmorebetterdifferent.com

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What is a Brand? Your brand is a kind of myth. It has emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.

—Deepak Chopra



Brand Pyramid

purpose

values

:)

artifacts

capabilities

personality


Jason Theodor Creative Ignition

purpose

values

:)

artifacts

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External elements

what {



purpose

values

:)

artifacts

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Internal elements

how{ personality



purpose

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Purpose Statement

Motivation is easy. Inspiration is hard.Simon Sinek

why}



fan’s desire

company's passion

Shared passion

purpose

values

:)

artifacts

capabilities

why}



Aboriginal Peoples Television Network



Brand Pyramid

purpose

values

:)

artifacts

capabilities



APTN Capabilities

purpose

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World’s first national Aboriginal broadcaster Growing roster of

Aboriginal talent

68% Aboriginal Employees

Programmingin multipleAboriginallanguages



APTN Artifacts

purpose

values

:)

artifacts

capabilities

Original dramatic series

APTN national news bureau

Award-winning documentaries

Kids’ shows in Aboriginal languages

Mirror for communities



APTN Personality

purpose

values

:)

artifacts

capabilities

Authentic Original Engaging

—proud but not boastful—confident but not aloof—down-to-earth but not unsophisticated—firm but not aggressive—approachable but not needy—humourous but not silly —inclusive but not homogenous

personality



APTN Values

purpose

values

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artifacts

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Sharing our people’s journey

Celebrating our cultures

Honouring the wisdom of our elders

Inspiring our children



APTN’s Purpose

purpose

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share the storiesno one else can tellonly we can tell



APTN’s Purpose(revised)

purpose

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artifacts

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share the storiesno one else can tellonly we can tell



CBC’s Purpose

purpose

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Everyone. Every way.



CNN’s Purpose

purpose

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Our purpose is to create the finest possible news product and to present hard-breaking, national, and international news, as it unfolds. We deliver unparalleled per-spectives across multiple categories, including political, medical, financial, technology, enter-tainment, and more.



BBC’s Purpose

purpose

values

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artifacts

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To enrich people's lives with programmes and servicesthat inform, educate and entertain.



Apple’s Purpose

purpose

values

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artifacts

capabilities

Make beautifulproducts that are simple and friendly to use



jted's Purpose

purpose

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We’ll get to that in just a moment…



What is Creativity? Creativity is the act of connecting things inunexpected ways. —Jason Theodor


Definition


Core Elements of Creativity



Creative Pyramid

purpose

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purpose

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Foundational

{

what you are doing?



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Differential how you are doing it?

deviation {



purpose

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Transitional why you are doing it?

connection}



fan’s desire

your passion

Shared passion

purpose

values

:)

artifacts

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connection}



purpose

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:)

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Jason Theodor’s Ignition Statement

unlock the world’s creative potential connection}



Creative Ignition

purpose

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deviation {connection}

personality



Capabilities & Artifacts

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What do you do?In our society, we like to place value on a title or vocation. I am a _______________.

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Capabilities Exercise

What can you do?List at least 10 skills & capabilities. Place them in 3 distinct piles.

Skills I have been trained as a __________.

Talents I am good at __________.

Passions I love to __________.



What do you make?List all of the stuff you can make. Each capability or combination of capabilities should give you at least one outcome. I can make _______________.

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Artifacts Exercise



Values & Personality

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Values Exercise

How do you create?What are your values? These are things you do not like to compromise. These are what inform the choices you make, how you create, and who you do business with. I believe that _______________. I would never _______________. The one code I live by is _______________.



Personality Exercise

How are you perceived?List as many adjectives as you can that describe your personality or your work. (eg. bold, elegant, frightening, aggressive, sweet) Try to use single, expressive words (like “Turbulent” or “Uplifting). Write as many as come to mind. People think of me as _______________. I would describe myself as _______________.



Personality Exercise

If you could only pick three, which would they be?Group all similar words together. Pick or create the best descriptive word to represent each group. Now put your list in order from the strongest traits to the weakest. My top three personality traits are: 1. __________, 2. __________, and 3. __________.



Who would play you in the movie of your life?Which person (alive, dead, or fictional) best embodies your personality, or the personality of your creations? For example, if you described yourself with words like maternal, over-achiever and real, you might pick Julie Bowen (Claire Dunphy from Modern Family) My creative self would best be played by _______________.

Guest Celebrity Exercise



Purpose

purpose

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your fans’ desiresyour passions

Passion Leads to Purpose Exercise

What do you care about?Make a list of your passions. Which of these intersect with your intended audience? My passion is ______________________________. My fans’ passion is ______________________________. We share a passion for ______________________________.



Purpose Exercises

Why do you feel compelled to create?Most people and most brands have never figured out their true purpose, their intrinsic mission statement. But once they do, they can use it as a lens to judge all future endeavours. Will this take me closer or further away from my mission? Is this central to my work, or is it a distraction? Articulate your goal, your purpose, as succinctly as possible. Start your statement with an action word. Write the following statement at least 5 time with different answers: I do what I do because I want to _______________.

My creative ignition is to

unlock the world’s creative potential

because I feel energized by

new ideas and possibilities



Purpose Exercises

Fine-tuningWhich statement is the closest to the real thing? Which one makes you feel excited, and gives you energy? Which statement feels like a life-long challenge that you want to take on? Pick one of your purpose statements, and rework it to complete the following sentence. (Hint: a great purpose often helps others.) My life purpose is to ______________________________ because I feel energized by ______________________________. Does this feel right? Change it around until it feels vitally important.



Creative Ignition

purpose

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Fill in the following based on your previous answers:

Hi, my name is _______________, and I can_________________________. name or nickname main capabilities

I’ve been described as __________, __________, and __________. 3 personality words

I make ____________________ for ____________________. main artifacts type of fans

I believe that ______________________________. main values

My mission is to _______________________________________________. challenging, aspirational goal

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Your Creative Ignition



And remember…



Jason Theodor Creative Director | Speaker | Writer | Geek

[email protected] medium.com/@jted

@jted

Thank-you!


mailto:[email protected]



Creative Ignition

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Transcript of Creative Ignition