Creative ideas for the festival and events industry.
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Transcript of Creative ideas for the festival and events industry.
Creative ideas for the festival and events industry
What is the new sponsorship
Implementation of mutual beneficial relationship
Community Enrichment
Sustainable and on going venues and themes
Involves the community, cultures and health and wellness
Our reputation and attraction and our assets as Hawaii based venue
Changing needs of sponsorsName recognition, merging with business-Traditional values
Value based recognition-Who is a community partner-Emerging way
BrandingFinancial enticementLocation mysticFinancial as bottom line
What value is this to the state
How does it affect our environment
Who is benefitedHow will the sponsor
become integrated with the community
Theme based Festivals that draw a specific crowdSports, culture, food, fun
Health, Wellness, Aging,Fun and Family Adventure
Sponsors now need to make their dollars count
The new economic times need to meet basic needs
Identifying that crowd and making branding be part of that culture
Benevolent co operative endeavors will make the sponsor a part of the community more fully
Themes that will attract business to participate, sponsors want #’sInvolvement with local business Festival of WeddingsWho is the sponsor servingWhy would local and
national business be involved
Who is the target audienceHow can the events be
marketedWhy would a sponsor be
involvedInvolvement of private and
municipal agencies
Benefits for event, for the sponsor, and communitySponsor benefits Community benefitsExposure to the community
will strengthen brand nameSales of product or serviceEnhanced reputation in the
communityNetworking with other
entities in the communityOpportunities for ongoing
events and partnerships.
Partnering with businesses and non profits who can support communities needs.
Opportunities to build report with business
Impute into the services of business
Sharing goals with business
Events BenefitsEach event will find
the sponsors that will benefit their theme
Events will grow with continuing sponsorships and new sponsors coming on board
Events are sustainable by giving to the community
What is the new partnership with sponsorsTo sum up in this changing economy it is
important that sponsors will see the new emerging values as having social, environmental and cultural aspiring benefits, that look to the future and ongoing relationships that will continue and grow
Example of community partnering
Keiki Day Maui
Families get to know resources for pre- schoolchildren
Sponsors were theKiwanisHawaii Association for
Children and YouthNeighbor hood Place, a
non profit social services agency
Sustainable living institute of Maui--- SLIMEco tourismEnhancement
through community ,educational institutions, business,
Sponsored by HTA, MCC, Maui electric, Maui Tomorrow,
http://www.youtube.com/watch?v=MSc1eN3by9w
Forum on Sustainable Tourism Pathways for Maui Nui
ConclusionsThere is a growing request by the community
to have events that will fill full the needs of families, and environmental sustainability. The current sponsors are willing to address these needs as it will give them avenues to cooperate with many local and national business. The visibility of the current economic and social trends are broadening the base of them events and including the themes or environment, sustainability and community based themes.