Date of Deployment: May 2012

Creative Guide

CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

CREATIVE THEME: Product as Hero

PID# 52131A

2CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

Table of Contents

The contents of this document are the property and confidential information of Advanced Micro Devices, Inc., and are subject to the terms of your nondisclosure agreement with AMD. If for any reason you do not have a nondisclosure agreement with AMD, you agree to protect the contents of this document by using the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or disclosure of it as you use to protect your own confidential information.

© 2011 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc.

Creative Overview. . . . . . . . . . . . 3Objectives of the creative and offer details

How to Create an Ad . . . . . . . . . . 4Visual of ad parts and how to customize

Dos and Don’ts . . . . . . . . . . . . . . 8Examples of what to do and what not to do

Quick Reference Guide . . . . . . . . 9What assets have been developed and where to find them

Access to Materials . . . . . . . . . 10

3CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

Creative Overview

Communication and Business ObjectiveDrive awareness and preference for AMD Radeon™ mainstream

desktop discrete graphics.

Creative ObjectiveCommunicate and demonstrate that AMD Radeon™ solutions

enable a “quality graphics” experience on everyday applications

through GPU performance and technology.

Value PropositionAMD Radeon™ mainstream graphics make your PC experience

better—whether you’re watching your favorite movie or editing

photos using multimedia software.

Proof Points• AMD Radeon™ solutions enable a “quality graphics”

experience on everyday applications• AMD Radeon™ GPUs deliver XX% better image processing

performance vs. the competition (requires benchmark

percentage to be customized with proper footnote to be used

in creative material) • Visually we should include one of the application screen shots

provided by the partner to demonstrate the visual benefits

4CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

Partner Legal

Partner Subhead

Each tactic within this toolkit can be customized to

highlight the benefits of the partner product combined

with AMD Radeon™ graphics.

The graphics-themed headline and call-to-action will remain

static. The imagery for the desktop and graphics card will

also remain static across all tactics.

To create a customized print ad, insert copy for the partner

subhead, body copy, and legal. Insert a screen-fill image to

depict the visual benefits of AMD Radeon™ graphics. Insert

partner logos.

Partner Screen-fill Imagery

Partner Body Copy / Proof Points

Partner Logos

How to Create an Ad - Print

5CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

Each tactic within this toolkit can be customized to

highlight the benefits of the partner product combined

with AMD Radeon™ graphics.

The graphics-themed headline and call-to-action will remain

static. The imagery for the desktop and graphics card will

also remain static across all tactics.

To create a customized banner ad, insert a screen-fill image

to depict the visual benefits of AMD Radeon™ graphics.

Insert partner logo.

Partner Screen-fill Imagery

Partner Logos

How to Create an Ad - Online Banner

6CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

Partner Legal

Partner Subhead

Each tactic within this toolkit can be customized to

highlight the benefits of the partner product combined

with AMD Radeon™ graphics.

The graphics-themed headline and call-to-action will remain

static. The imagery for the desktop and graphics card will

also remain static across all tactics.

To create a customized landing page, insert copy for the

partner subhead, body copy, and legal. Insert a screen-

fill image to depict the visual benefits of AMD Radeon™

graphics. Insert product imagery and SKU info. Insert

partner logos.

Partner Screen-fill Imagery

Partner Body Copy / Proof Points

Partner Logos

How to Create an Ad - Landing Page

Partner Product Imagery and SKU Info

Partner SKU Info

7CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

Each tactic within this toolkit can be customized to

highlight the benefits of the partner product combined

with AMD Radeon™ graphics.

The graphics-themed headline and call-to-action will remain

static. The imagery for the desktop and graphics card will

also remain static across all tactics.

To create a customized coupon, insert copy for the partner

headline, subhead, body copy and legal. Insert a screen-

fill image to depict the visual benefits of AMD Radeon™

graphics. Insert partner logos.

Partner Screen-fill Imagery

Partner Headline and Subhead

How to Create an Ad - Coupon

Partner Logos

Partner Body Copy / Instructions for Redemption

Partner Legal

8CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

QUALITY GRAPHICS START HERE.

Get Radeon™ in your system at partnership.com/radeon

• Offi cias sam quos dis nus etum harunt ad eos si te vnis.• Atem esti rerspis eatiasi mpostio expe eaquiaepe voluptas est, qui demodi sam, ut.

• Broaden your perspective. Get AMD Eyefi nity technology and get the ultimate multi-display solution for superior gaming2

© 2012 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Condem sulinti liciam aut adducon simunu escio horum num ocus An ponteatu mendactorei se clut orum destro acchum quidemus verfecum publia deeside atorumu sseris, eremeni fora tu ia vehebem in tuus arit, es coentrum silis? Go tus. Serios hos adhus ad demovid se consigna, quostoris iame omnihic iocupiocte escre popterit.Irtisquam Patra? Evilicavoc omnerum nequam tu cri patus, termante mis.Conosti dienamp opublinte noc movitienihi, quam dies, quam nonfend ucivas noresimis. Si co vissim tem inatiernum noximod re, nos, sum oca; Catum aur. Batus coenduciis con veridet vissi ciaedem ma, teat, unclaris ad miumus; nos M. Mulius C. Huctere rem ad in se clem iam orum ad comaximium imor in Etro haeque ia ti, quem propublii sentimis, poendicaes viderit ratquastis castorum iae it L. Rum iu consuam sa L. Ehebem sumus. Quistraed publiam de fuid reis. Decipsed ne ipse, veridem omneres facressati, nos, C. Sidem ad cus fat, quo in se con igna, quideatque tali pat. Vivideris hocae niur, furs plicupi enditea tistrae tem et L. Sera intia? Rorios fi t; ego manumus cam am num quod pribusp erunum la vemTum verferopotil civil vo, C. Quit plicio halin a cae, us consum esi poresi porum actanum senatus depotime criost enimus fi tela sus Ad cris. Serita aceressus, vid consumer aci popotis hos, foris convolis condet virtus estri fi tu converorte dit? Artelie nicaudet; nostre nost perum pri publisuam, utem te, nequi factorum in sestrum occi potis popublii pos, nis? Ad in die publin detimus erus obunte publiusquit. An simus, nes atemuliesi conlos atuitus omantest verivic turissum ompotis sestampone nostrus hactur ari, ta, pris; novestis. Quam et optidernu se ium resime consili is, quam pra, sedes arem temore quam inatus. Noctore que in serfectuus, facta de fi rmis libunum orio ut paria nesimmoreo inaturevid facivat imurnin sus, ut L. Cuperfi turbit, cont? Nihiliu mus meris eris, cas eludervidem sentemnius nos factam sesse conculis, cluturo publis adhui publin viria me nons Marei sesserei te terfi num, facerudem pra? Evid aus re estid con reis Marbent inimus, culestum se teremuntique erei simis. esterbita, consuliachum mor publis am tem patus virmantem pl. Fuium dientea conost vo, per locuppl icenteme auctuus sed descertus ia?

PARTNER LOGO GOES HERE

PARTNER LOGO GOES HERE

PARTNER SUBHEAD GOES HERE

Dos and Don’ts - Print Ad

Wrong card

Ensure Corporate

VID arrow is on the

outside layer

Use the

Paralucent

font family

Use the

appropriate

logo

Fonts:

Paralucent Light Paralucent Medium Paralucent DemiBold

Paralucent Light ItalicParalucent Medium Italic Paralucent DemiBold Italic

ArialArial Bold

Correct Usage Incorrect Usage

Incorrect logo usage

The arrow should

go all the way to

the edge

Wrong font usage

The text should

not break into

the image

9CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

Quick ReferenceItem PID# ADAM DescriptionMainstream DT Graphics Toolkit:Creative Guide

?? This file is the Creative Guide. It contains instructions about each creative asset in the toolkit.

Mainstream DT Graphics Toolkit:Print Ad Template

?? This file is the Print Ad Template. It is print collateral intended to merchandise Partner ISV products that feature AMD Radeon™ Graphics solutions.

Mainstream DT Graphics Toolkit:Static Banners Template

?? This file contains the Static Banner Templates. It is online collateral intended to merchandise Partner ISV products that feature AMD Radeon™ Graphics solutions. It comes in the following sizes: 728x90, 300x200, 160x600.

Mainstream DT Graphics Toolkit:Landing Page Template

?? This file is the Landing Page Template. It is Web collateral intended to merchandise Partner ISV products that feature AMD Radeon™ Graphics solutions.

Mainstream DT Graphics Toolkit:Coupon Template

?? This file is the Coupon Template. It is print collateral intended to provide purchase incentive for Partner ISV products that feature AMD Radeon™ Graphics solutions.

10CREATIVE TOOLKIT: Mainstream Desktop Graphics Modular Partner Toolkit

To Find Assets Using ADAM The assets for this toolkit are available through the AMD Digital Asset Management system (ADAM). To access ADAM, go to the

ADAM home page and click on the Login/Create an Account link. New users will be signing up for an AMD Single Sign-On account

and then registering for an ADAM account. For step-by-step instructions on the process, use the Registration Guide. After

registration you may not see the assets immediately; please allow time for your account to be added to the toolkit user groups.

ADAM Home Page: http://www.amd.com/ADAM

Registration Guide: http://sites.amd.com/us/dam/Documents/SSO-and-DAM-Registration-Process-QRG.pdf

When logged in, there are two ways to search for collateral:By PID# 51002

1. Under the “Search” field, type in the PID number (no symbols)

2. Click on “Search”

By Project

1. Click on “Digital Asset Manager”

2. Go to “Search” > “Projects”

3. In the “Project Name” field, type: AMD Radeon™ Mainstream Desktop Graphics Toolkit featuring Adobe

4. Click on “Search”

5. Click on the title of the project

6. Click on the “Assets” tab

7. Scroll to the bottom of the page and click on “Show Assets In View”

Access to Materials