Creative GENIUSES and the online marketing world
-
date post
17-Oct-2014 -
Category
Business
-
view
2.752 -
download
0
description
Transcript of Creative GENIUSES and the online marketing world
![Page 1: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/1.jpg)
Online Marketing for Creative GENIUSES Technology gets artsy - and WE LOVE IT!
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
www.flickr.com/photos/arslan/504800183
Wednesday, November 11, 2009
![Page 2: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/2.jpg)
Some things we will look into today...
• You, your Brand + the Web
• Online marketing toolset
• The art of listening
Actionable discussion points to help you grow, rock, etc.
Find this presentation: www.slideshare.net/happykatie
www.flickr.com/photos/id-iom/3327332721
Wednesday, November 11, 2009
![Page 3: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/3.jpg)
You already know this stuff
Wednesday, November 11, 2009
![Page 4: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/4.jpg)
Unique + stand out from crowd
Experiment until they get it right
Listen, respond and connect
Social Media Rock
Star-dom?
Wednesday, November 11, 2009
![Page 5: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/5.jpg)
brand yourself brand yourself
www.flickr.com/photos/powerbooktrance/64059510
Wednesday, November 11, 2009
![Page 6: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/6.jpg)
Hi, I’m happykatie
Wednesday, November 11, 2009
![Page 7: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/7.jpg)
No shyness allowed - NETWORK!
www.moo.com Colorful mini cards to include ALL of your online URLs and contact
info on
www.contxts.com Set up your contact info for
immediate connection via your cell phone’s text message
www.doyoupoken.com Pokens are USB drive contact /
data sharing devices - could be a great trade show / conference gift
www.mydropcard.com Email you contact info immediately once you have emails of contacts.
Wednesday, November 11, 2009
![Page 8: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/8.jpg)
Let’s talk tools
www.flickr.com/photos/limonada/543042006
Wednesday, November 11, 2009
![Page 9: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/9.jpg)
Who and Where is your audience?
???????????? ???????????? ????????????
????????????
Wednesday, November 11, 2009
![Page 10: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/10.jpg)
Create a HOMEBASE(tie it all in to the Mother Ship)
Wednesday, November 11, 2009
![Page 11: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/11.jpg)
5 Tips for your Web site or Blog
• Keep it simple
• Calls to action
• Provide value + stay fresh
• Make yourself easy to contact
Wednesday, November 11, 2009
![Page 12: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/12.jpg)
http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)Wednesday, November 11, 2009
![Page 13: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/13.jpg)
Find Stories that resonate with you.
Wednesday, November 11, 2009
![Page 14: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/14.jpg)
Google Blog:http://blogsearch.google.com
Ice Rocket:www.icerocket.com
Technorati:www.technorati.com
Wednesday, November 11, 2009
![Page 15: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/15.jpg)
Anatomy of a Blog post
Wednesday, November 11, 2009
![Page 16: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/16.jpg)
Some great Blogging tool options:
www.wordpress.org www.typepad.com www.blogger.com
Wednesday, November 11, 2009
![Page 17: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/17.jpg)
Behind the scenes artist magic!http://i-seldom-do.livejournal.com/
Wednesday, November 11, 2009
![Page 18: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/18.jpg)
Dr. Sketchy Blog serves as a site + connector tool too!www.houstonsketchy.com
Site pages
Social network feeds
Calls to action
Wednesday, November 11, 2009
![Page 19: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/19.jpg)
www.intensedebate.com
www.polldaddy.com
www.polleverywhere.com
www.chipin.com
Keep it fun and interactive (online and offline)
Wednesday, November 11, 2009
![Page 20: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/20.jpg)
300 million Facebook-ers
307 million AmericansWednesday, November 11, 2009
![Page 21: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/21.jpg)
It IS personal (but you keep control)
Avoiding someone? BLOCK THEM!
Wednesday, November 11, 2009
![Page 22: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/22.jpg)
How can you engage your Community?www.facebook.com/pages/Houston-TX/First-Saturday-Arts-Market/42960356034?ref=sgm
Event planning
Strong fan following
Rich Media
Wednesday, November 11, 2009
![Page 23: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/23.jpg)
Get online eyes to offline par-tays
53 ‘yes’194 ‘maybe’
888 members
521 photos
Wednesday, November 11, 2009
![Page 24: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/24.jpg)
Other FB stuff to do...
Sell stuff!
Share your favorite art
Let your fans support you
Start advertising!
Wednesday, November 11, 2009
![Page 25: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/25.jpg)
The Facebook Marketing Bible: www.insidefacebook.com
Wednesday, November 11, 2009
![Page 26: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/26.jpg)
All about...Twitter
Wednesday, November 11, 2009
![Page 27: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/27.jpg)
Twitter keeps everyone in the know
www.twitter.com/audreykawasaki
Twitter keeps everyone in the know
www.twitter.com/AuroraPicture
http://search.twitter.com
Wednesday, November 11, 2009
![Page 28: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/28.jpg)
Twitter keeps everyone in the knowwww.twetches.com
Wednesday, November 11, 2009
![Page 29: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/29.jpg)
All about...MySpace
Wednesday, November 11, 2009
![Page 30: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/30.jpg)
Ms. YET on MySpace: www.myspace.com/ye_torres
Connect your online networks
Events!
Rich Media
Relationships matter
Wednesday, November 11, 2009
![Page 31: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/31.jpg)
Start loving...Rich Media
Wednesday, November 11, 2009
![Page 32: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/32.jpg)
YouTube - the classic
http://www.youtube.com/watch?v=jPQxbIvSNJI
How about a ‘how-to’ series?
http://www.youtube.com/watch?v=9Si9qPlpObQ
Wednesday, November 11, 2009
![Page 33: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/33.jpg)
Events and rock stars on Vimeo - document them!http://vimeo.com/932777
Wednesday, November 11, 2009
![Page 34: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/34.jpg)
Buy a Flip camera (seriously)
http://www.theflip.com/
Wednesday, November 11, 2009
![Page 35: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/35.jpg)
Sharing your passion, your work, your heartwww.flickr.com/photos/tetheredto
Wednesday, November 11, 2009
![Page 36: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/36.jpg)
Join up or invite others into the Creativity
Wednesday, November 11, 2009
![Page 37: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/37.jpg)
www.flickr.com/photos/striatic/101594790
Other networks to know
Wednesday, November 11, 2009
![Page 38: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/38.jpg)
ArtsHouston Ning Communityhttp://artshouston.ning.com
Wednesday, November 11, 2009
![Page 39: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/39.jpg)
Deviant Artwww.deviantart.com
Wednesday, November 11, 2009
![Page 40: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/40.jpg)
Art Savvywww.artsavvy.com
Wednesday, November 11, 2009
![Page 41: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/41.jpg)
listen listen listen ((( think, plan, listen )))
Wednesday, November 11, 2009
![Page 42: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/42.jpg)
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
IceRocket: www.icerocket.com
Wednesday, November 11, 2009
![Page 43: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/43.jpg)
www.google.com/alerts Email updates for your company
name and keywords
www,technorati.com/watchlist Powerful Social Media search engine
watches for your terms and updates you
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
Due diligence on your StoryListening and Engaging: Tracking Tools
Wednesday, November 11, 2009
![Page 44: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/44.jpg)
Addictive and essential Google Reader: www.google.com/reader Wednesday, November 11, 2009
![Page 45: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/45.jpg)
www.crowdeye.com
http://search.twitter.com www.tweetbeep.com
Use free tools to track the Twitter buzz...
Wednesday, November 11, 2009
![Page 46: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/46.jpg)
Addictive and essential Google Reader: www.google.com/reader Easy-as-pie email marketing: www.mailchimp.com Wednesday, November 11, 2009
![Page 47: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/47.jpg)
Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Build that Community offline AND online!
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
www.flickr.com/photos/marimoon/3630603284
Wednesday, November 11, 2009
![Page 48: Creative GENIUSES and the online marketing world](https://reader034.fdocuments.us/reader034/viewer/2022042623/5441b02eb1af9ff34b8b47bc/html5/thumbnails/48.jpg)
Thanks for participating today!
Katie LairdSchipul - The Web Marketing Companywww.schipul.com(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatieFlickr: www.flickr.com/happykatie
Wednesday, November 11, 2009