Creative dynamic webpresence

Edward Griffin/FMWRC Marketing/(703) 681-5212 (DSN 761) [email protected] April 2011UNCLASSIFIED1 OF 11

2011 Installation Management SymposiumCreative and Visual Design Breakout Session

Presenter: Edward Griffin, Jr. – Chief, Creative Services Divisionwith Van Duong, Web Designer/Developer

Building a Dynamic Web Presence

Edward Griffin/FMWRC Marketing/(703) 681-5212 (DSN 761) [email protected] April 2011UNCLASSIFIED

Building Our Brand in the Digital Age

2 OF 11

Has brand building changed in the digital age?

Lessons learned & transformation of the Family and MWR brand

Why we need you as brand champions

Edward Griffin/FMWRC Marketing/(703) 681-5212 (DSN 761) [email protected] April 2011UNCLASSIFIED

Brand Central Renovation

3 OF 11

Delivery platform

Design & interactivity

Creative workflow & innovation

Online marketing optimization tools


Design Platform

Start with a strategy

Conduct research and analysis to create a sound design

Create visual solutions that• Interpret • Inform • Instruct• Persuade

Learn to work with your customers as partners


Overcoming Creative Challenges

• Not enough “reach”

• Limited time for creative thinking/planning

• Limited communication with garrison designers

• Insufficient resources

• Own help desk for mac platform

• Creative License

• Flyer factory mentality

• Limited time for creative thinking/planning

• Insufficient resources

• Own help desk for mac platform

• Creative license

FORT PICK A PLACEFAMILY AND MWR COMMAND


Colliding Worlds

The world of print is colliding with the world wide web

How to transition your print design skills to the web

Understanding the constraints and possibilities when designing for the web

"Effective Brand Strategy provides a central idea around which all behavior, actions and communications are aligned.” - Alina Wheeler


New Dimensions

Delivering fresh and interactive content through digital publishing

From the desktop to mobile devices

Leveraging new media and emerging technologies with design


Web Dynamics

What are web dynamics?

Maximizes ROI Reduces maintenance Visual appeal Accessibility Easy navigation Search engine friendly

Why web presence is important

Analytics and integration


The User Experience (UX)

How a person feels about using a product, system or service

Includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.

User experience is dynamic, because it changes over time as the circumstances change.


Web Development 101

Design aesthetics & functionality

Key trends & content management tools

Life cycle

Security & privacy

Components of 508 compliance


Brand 20/20

Brand strategy builds on vision• Clarity• Consistency• Coherence

Sustainability• What will the MWR brand will look like in 2020?

Creative dynamic webpresence

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Transcript of Creative dynamic webpresence