Creative Democracy: 1.The Creative Dilemma by Tracy Wong
-
Upload
tracy-wong -
Category
Business
-
view
928 -
download
1
Transcript of Creative Democracy: 1.The Creative Dilemma by Tracy Wong
![Page 1: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/1.jpg)
Q:WHY DO THE BEST
IDEAS ALWAYS SEEM TO
DIE?
CREATIVEDEMOCRACY
TM
A path to better creative thinking in business by Tracy Wong
1. THE CREATIVE DILEMMA
© 2017 Tracy Wong. All rights reserved.
![Page 2: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/2.jpg)
RIGHT?THE BEST IDEAS DIE
A HORRIBLE DEATH.
![Page 3: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/3.jpg)
And the shitty ones survive. Why?
![Page 4: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/4.jpg)
A: THE CREATIVE PROCESS IS
COMPLETELY F*CKING
BROKEN.
![Page 5: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/5.jpg)
BECAUSE IT IS RULED
BY ONE PERSON:
![Page 6: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/6.jpg)
HAIL, THE
KING!The ultimate decider.
The boss of all bosses. The head honcho. The creative director. The CEO. Without his
royal approval, nothing matters. Nothing.
![Page 7: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/7.jpg)
KINGS DON’T GIVE A SHIT WHAT YOU OR I THINK.
![Page 8: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/8.jpg)
Ever heard a king say:
I HATE THAT IDEA, BUT IF YOU LOVE IT, HERE’S $10,000,000
TO GO DO IT.
![Page 9: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/9.jpg)
KINGS RULE BY
EGO.Kings generally have little experience in judging creative ideas. When they say, “I‘ll know it when I see it,” that means they really have no clue.
![Page 10: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/10.jpg)
EGO AND
IS THE MOST DESTRUCTIVE
FORCE IN THE CREATIVE
PROCESS.
What the king‘s ego actually looks like!
![Page 11: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/11.jpg)
THE PROCESS IS BROKEN
BECAUSE IT’S EGO-CENTRIC.
NOT IDEA-CENTRIC.
![Page 12: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/12.jpg)
IT’S A CREATIVE DICTATORSHIP.
(DICK-TATORSHIP)
![Page 13: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/13.jpg)
THE CREATIVE PROCESS LOOKS LIKE:
![Page 14: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/14.jpg)
The king sits alone at the top. We, the commoners, are left
trying to mind-read what the king wants so we don't
end up beheaded!
”FEED MY
ROYAL EGO!”
![Page 15: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/15.jpg)
BUT THE PROCESS FEELS LIKE:
![Page 16: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/16.jpg)
OH THE HUMAN ITY!!!!!!
![Page 17: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/17.jpg)
CREATIVE PROBLEMS
REQUIRE SOLUTIONS
GREATER THAN THE KING’S EGO.
![Page 18: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/18.jpg)
Q: SO WHAT’S A BETTER
PROCESS?
![Page 19: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/19.jpg)
A: A CREATIVE
DEMOCRACY.
![Page 20: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/20.jpg)
CREATIVE PROBLEM
SOLVING IS LIKE A DEMOCRACY.
![Page 21: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/21.jpg)
HUH? HOW?
![Page 22: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/22.jpg)
BECAUSE IT’S ALL ABOUT CONFLICT, DIPLOMACY AND A SHARED GOAL.
![Page 23: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/23.jpg)
THINK DEMOCRACY:HONEST ABE.
THINK DIPLOMACY:
A TEAM OF RIVALSTHINK
SHARED GOAL: UNIFYING A NATION
![Page 24: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/24.jpg)
Secretary of StateWilliam Seward
Secretary of The TreasurySalmon P. Chase
Secretary of WarEdwin M. Stanton
PresidentHonest Abe
Attorney General Edward Bates
Lincoln built a cabinet with his biggest political rivals because it wasn’t about
serving his ego, but about winning the war, ending
slavery and uniting a nation.
ABE’S PROCESS
NEEDED THE VERY BEST
OUT OF EVERYONE.
![Page 25: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/25.jpg)
THE PROCESS SHOULD BE
IDEA-CENTRIC. NOT
EGO-CENTRIC.
![Page 26: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/26.jpg)
THE CREATIVE PROCESS SHOULD LOOK LIKE:
![Page 27: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/27.jpg)
ABE WOULD
BE SO PROUD!
Everything is built around solving the problem.
Everything is about the idea. Everyone has a seat at
the table and is free to contribute.
![Page 28: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/28.jpg)
THE CREATIVE PROCESS SHOULD FEEL LIKE:
![Page 29: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/29.jpg)
THE F*CKING 4TH OF JULY!
![Page 30: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/30.jpg)
A CREATIVE DEMOCRACY
KICKS A DICTATORSHIP’S
ASS.
![Page 31: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/31.jpg)
WHY?
![Page 32: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/32.jpg)
BECAUSE IT HARNESSES THE CREATIVE
ENERGY OF EVERYONE IN THE PROCESS.
![Page 33: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/33.jpg)
IT BELIEVES THAT ANYONE
CAN HAVE A GREAT IDEA.
![Page 34: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/34.jpg)
ANYONE.
![Page 35: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/35.jpg)
THE PROCESS BECOMES EGOLESS.
![Page 36: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/36.jpg)
AND ANYTHING IS POSSIBLE
WHEN NO ONE CARES WHO
GETS THE CREDIT.
![Page 37: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/37.jpg)
> me
![Page 38: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/38.jpg)
THE KING IS DEAD.
![Page 39: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/39.jpg)
LONG LIVE THE
DEMOCRACY.
![Page 40: Creative Democracy: 1.The Creative Dilemma by Tracy Wong](https://reader033.fdocuments.us/reader033/viewer/2022042907/58d0f22d1a28abc00b8b45dd/html5/thumbnails/40.jpg)
Tracy Wong is executive creative director/chairman and founding partner of WONGDOODY, an independent advertising agency with offices in Seattle and Los Angeles. The agency has created campaigns for clients such as Amazon, T-Mobile, ESPN, Papa Murphy’s Pizza, Alaska Airlines and The Center for Disease Control. Their work has been featured in The New York Times, TIME Magazine, USA Today and the Wall Street Journal.
Throughout his career, Tracy has frequently been named among advertising’s creative elite. Winner of over 350 national and international creative awards, he has taken top prizes at every major award show multiple times with work that spans three decades.
His groundbreaking TV campaign for Chevys Restaurants was inducted into The Clio Hall of Fame in 2006. Other notable honors include being named an Ernst & Young’s Entrepreneur of the Year, Marketer of the Year for the American Marketing Association/Northwest and being awarded the American Advertising Federation’s Silver Medal for Lifetime Achievement. However, he is most recognized for his appearance on AMC’s The Pitch a show about the real “Mad Men.”
Tracy’s prior agency experience includes iconic Ogilvy/New York and legendary Goodby, Silverstein & Partners/San Francisco. He is a graduate of Art Center College of Design, Pasadena, and the University of Oregon, Eugene.
Tracy is currently working on a book entitled CREATIVE DEMOCRACY™ which details a path to better creative thinking in business - through an understanding of the creative process and developing a culture of egoless, consensus-based collaboration.
Lastly, Tracy is male, not female.
http://www.wongdoody.com/
http://www.creativedemocracy.com/
TRACY WONG