Creative Cooperative a story of a simple idea Brussels, 20.09.2012.
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Transcript of Creative Cooperative a story of a simple idea Brussels, 20.09.2012.
Creative CooperativeCreative Cooperative
a story of a simple idea
Brussels, 20.09.2012
diagnosis 02
High level of unemployment among youth Big number of unemployed professionals Significant number of unemployed craftsmen
CCI perceived as profitless / useless
Low social capital Low place identification Low level of independent (not corporate mediated) interaction between craftsmen and designers
01 Title page
03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future
objectives 02
Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand
Support local potential and exploit existing ideas
Culture for social change Involve citizens in common action Make it a good practice
01 Title page
03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future
the idea 0301 Title page02 Diagnosis / objectives
04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future
Art graduates & Art graduates & designersdesigners
CraftsmenCraftsmen
MerchantsMerchants
Creative Creative CooperativeCooperative
WHO? WHAT?
Offer products & Offer products & servicesservices
design, production design, production & sale of the & sale of the
itemsitems
paid and unpaid paid and unpaid workshopsworkshops
art service e.g. art service e.g. clothing or site clothing or site
décor for theatersdécor for theaters
3-step business 3-step business modelmodel
cooperative cooperative planningplanning
cooperative cooperative productionproduction
multichannel multichannel distributiondistribution
HOW?
commercial commercial partnerspartners
AdministratorsAdministrators
01 Title page02 Diagnosis / objectives03 Idea
05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future
CraftsmenCraftsmen
DesignersDesigners
MerchantsMerchants
ApprenticesApprentices
the people 04
local medialocal mediaBritish Council & British Council & Wrocław 2016Wrocław 2016
independent artist & institutions of culture
institutions, NGOs & municipality
schools & art colleges
community
commercial partners
AdministratorsAdministrators
01 Title page02 Diagnosis / objectives03 Idea
05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future
CraftsmenCraftsmen
DesignersDesigners
MerchantsMerchants
ApprenticesApprentices
local mediaBritish Council & British Council & Wrocław 2016Wrocław 2016
the people 04
independent artist & institutions of culture
institutions, NGOs & municipality
schools & art colleges
community
resources 04
01 Title page02 Diagnosis / objectives03 Idea
05 Business model06 Brand07 PaNaTo08 Timeline09 Summary10 Future
Design officeDesign office
Craftsmen Craftsmen workshopworkshop
Meeting place / Meeting place / shopshop
equipment & furnishingsequipment & furnishings
website & promotionwebsite & promotiontools & materialstools & materials
business model 05
01 Title page02 Diagnosis / objectives03 Idea04 People / resources
06 Brand07 PaNaTo08 Timeline09 Summary10 Future
Cooperative planningCooperative planning
DesignerDesigner
Multichannel distributionMultichannel distribution
Cooperative productionCooperative production
MerchantMerchantCraftsmanCraftsmanconceptconcept researchresearch
DesignerDesigner CraftsmanCraftsmanproductionproduction
MM
commercial shopscommercial shops events & direct salesevents & direct sales own shop & internetown shop & internet
DDCC DD MMMM
brand 06
the local brandthe local brand
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model
07 PaNaTo08 Timeline09 Summary10 Future
local identitylocal identitybottom-upbottom-up
socialsocial
creativecreativeclose / familiarclose / familiar
exceptionalexceptional
fairfair
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand
08 Timeline09 Summary10 Future
Local Pilot LeaderLocal Pilot Leader
Paulina OgrabiszPaulina Ograbisz
panato 07
Local Pilot ActionLocal Pilot Action
PaNaTo Co-opPaNaTo Co-op
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo
09 Summary10 Future
Phase 2: local action team building + legal issues
Phase 5: the co-op is operating on a regular basis
Phase 4: finding orders, launching projects, the work
Phase 2: meetings & workshops + start of promotion
Phase 3: legalization, developing actions
Offical Grand Opening
Feb ‘12
Mar ‘12
Mar ‘12
Aug ‘12
Jul ‘12
Jun ‘12
May ‘12
Phase 1: research, analysis, planning, recruitment
timeline 08
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo
09 Summary10 Future
successful story: international net of cooperatives providing job to 200+ people in the CCI sector
cooperation with schools & linking & networking
opening branches in other places
2nd half of 2012
1st halfof 2013
2014
2nd half of 2013
active marketing & contracting new members
timeline 08
It works!
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline
10 Future
people believe in the idea &people believe in the idea &team has been formedteam has been formed
legal problems have been solvedlegal problems have been solved
lot of interest – promotion workslot of interest – promotion works
premises have been foundpremises have been found
the workshop requires the workshop requires investmentsinvestments
we need more peoplewe need more people
improvement of the business improvement of the business modelmodel
not enough ordersnot enough orders
Needs improvement
summary 09
Doesn’t work
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline
10 Future
attract private sponsorsattract private sponsors
elements of project managementelements of project management
regular customers / cash flowsregular customers / cash flows
internet shop / salesinternet shop / sales
better atmosphere – social better atmosphere – social economy is developingeconomy is developing
good partners & connectionsgood partners & connections
people gain experiencepeople gain experience
we demonstrated it can workwe demonstrated it can work
Opportunities
summary 09
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline
10 Futuresummary 09
Creation of Cooperative (>20 jobs) Bring designers, craftsmen & merchants together Create a local brand
Support local potential and exploit existing ideas
Culture for social change Involve citizens in common action Make it a good practice
01 Title page02 Diagnosis / objectives03 Idea04 People / resources05 Business model06 Brand07 PaNaTo08 Timeline09 Summary
future 10 Create a social economy „platform” in the city
Organize meetings (Oct 2012 & Dec 2012)
Improve local resolutions concernig co-ops
Publish & spread & disseminate
Launch a sustainable programme supporting social economy
PaNaTo Co-opwww.panato.org
Paulina Ograbiszpaulina.ograbisz(at)gmail.com
Roland Zarzyckizarzycki.roland(at)gmail.com