Social Innovation Generation presents

May 7nd, 2012

Creative Communities and Sustainable Qualities

A presentation by Ezio Manzini Professor of Industrial Design, Milan Polytechnic

In partnership with

Toronto 7.05.2012

how social innovation is changing the world and what design can do to trigger and support it

Ezio Manzini, INDACO, Politecnico di Milano - DESIS Network

creative communities and sustainable qualities

“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” Arundhali Roy Speech at the World Social Forum in Brazil in 2003.

another world is emerging

designers can help (if they are able to recongize it)

social innovation

ideas that work in solving social problems

cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators

hundreds of original

service ideas

based on diffuse design capabilities

local radical changes

Community Garden, New York City

collaborative housing . collaboration

the power of doing together

Photo: Anna Meroni – 2007

Parco Sud, Milano

collaborative housing . creativity

re-combinig what exists

Farmers market, Hobart

collaborative housing . re-invented traditions

traditions as building materials

Community-supported agriculture, Bejing

collaborative housing . win-win solutions

different motivations for new economic models.

Lower  East  Side,  New  York  

Circle of care, Sauthwark

collaborative housing . citizens involvement

“users” as part of the solution

cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators

what can designers

(co)design?

cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators

new organization

models new

economic models

new political actions

what is missing?

quality

are new perceived qualities emerging?

people choose innovative solutions

because they like them they search for new qualities they generate new qualities

relationships

the quality of mutual trust

PRODUCT SHARING

ACTIVE SHOPPING

LIST

E-STOP

WASHING RESTAURANT

MICRO-NURSERIES

work

the quality of the “well done”

scale

the quality of human scale

places

the quality of the local-connected

time

the quality of slowness

complexity

the quality of human experience

quality power

quality war

the war of time, places, works and relationships

the war between two civilizations

quality to be produced

quality to be consumed

quality power

the food example

food

food

fast-global

slow-local

Carlo Petrini / Slow Food The Slow Food Manifesto Bra, 1989 “everyone has a fundamental right to pleasure” a great case of social innovation

a quality-driven revolution

vision “everyone has a fundamental

right to pleasure …

… and, consequently the responsibility to protect the

heritage of food, tradition and culture that makes this pleasure

possible”

action food awareness on the demand side (through consumer-producer, the Convivia) markets for high quality products, on the supply side (through local farmers, the Presidia)

vision

“We consider ourselves co-producers, not consumers, because by being informed

about how our food is produced and actively supporting those who produce it, we become a

part of and a partner in the production”

action new food networks community supported agriculture community-based planning (es. the Nutrire Milano Project)

a great case of strategic design

from vision to action, and vice versa

beauty?

beauty will save the world

Fyodor Dostoyevswky “The idiot”, 1868

beauty will save the world

thank you!

desis-network.org