Creative Alumni Outreach Strategies April 21, 2009 Jonathan “JC” Cohen, Director Scott Price,...

Creative Alumni Outreach Strategies

April 21, 2009

Jonathan “JC” Cohen, Director Scott Price, Assistant Director

URJ Henry S. Jacobs CampUtica, Mississippi

Creative Alumni Outreach Strategies 2April 21, 2009

Agenda How We Got Started Keeping Data Current How Does HSJ Do It? Building Community

Age Cohorts Involvement

Alumni Association Building Donors

Brick Campaign “Friends of Jacobs Camp” Campaign


How HSJ Got Started

Oct. ’06 – scanned the general information page of every camper file in storage

Oct. ’06 – sent the scanned files to Cambodia. Dec. ’06 – Received information back in Excel

format & began de-duping process March ’07 – After months of de-duping, we did

a mass data input into DPO November ’07 – Did 1st targeted letter

campaign


Keeping Data Current

Continuous Process Online & Off All staff that work with data

understand data currency processes


How Does HSJ Do It?

Offline Press Release Events Business Cards Postcards Networking

Online Newsletters Online Registration Facebook Twitter


Press Releases

Each month we send a press release to our regional congregations, agencies, and press.

This is a easy way for them to keep HSJ in their congregations & communities.


Events We hold HSJ Alumni Events in cities we are visiting

Sept. ’07 – Chicago (URJ Youth Division Meeting) Nov. ’08 – Dallas (URJ-SWC Biennial) Attempted one in Boston, Western Mass/Connecticut

HSJ Book Party With Roger Bennett, author of Camp Camp In New Orleans, immediately after the NOLA Book Fair Had Fried Chicken and other camp foods on camp trays

40th Reunion Saturday, August 8, 2009

Alumni Family Camp Wednesday, August 5-9, 2009


E-Newsletters

http://www.jacobs.urjcamps.org/

http://www.jacobs.urjcamps.org/


Online Registration


Online Registration

Alumni can sign up to receive:E-newslettersEvent announcementsVolunteer OpportunitiesEtc.


Social Networking


Benefits of HSJ’s Efforts

Number of alumni in database…609 Number of alumni who have attended

events…100 Number of alumni who have visited HSJ…too

many Number of Alumni who are on the Camp

Committee…24 out of 50 Number of Alumni in Facebook Fan Club…917


Building Community

Goal Create & Connect

Affinity Groups Kibbutz Groups Age Cohorts


Alumni Involvement

Up onto recently, HSJ has done a poor job of getting alumni involved. It was mostly driven from Camp staff (i.e. JC & Scott).

FUTURE…we have created a task force (Alumni Action Squad) to help us form the “Jacobs Camp Alumni Association” (more on this later).


Alumni Association

Alumni Action Squad – the task force mentioned earlier.

First Alumni Association Meeting August 9th


Alumni Association

Purpose Networking among

HSJ Alumni Development

Fundraising Sharing information

about HSJ happenings

http://www.facebook.com/photo.php?pid=2088525&id=20726519195


Alumni Association– Continued

Pathways to Involvement Networking Point Person/People

The local “connector” for alumni. Event Planner(s)

Both planning local event, and coordination of local implementation of national events (i.e. HSJ Shabbat across America).

Campaign Chair Camp Ambassador

The person who is most in the “loop”. The representative to the national association board.


Alumni Association – Even More…

TimetableAnnounce “HSJ Shabbat Across America”

Identify local event chairs. June 12-13 IS “HSJ Shabbat Across America”

Goals: To bring people together, hype the Reunion, and conduct an alumni association focus group of sorts.

August 8 – 40th Anniversary ReunionFall/Winter – First Locally-Led Events


Turning Alumni Into Donors

Alumni Brick Campaign

Friends of Jacobs Camp Campaign


Questions for Us Jonathan “JC” Cohen, MAJCS/MSW

Director [email protected]

Scott Price Assistant Director for Development [email protected]

URJ Henry S. Jacobs Camp3863 Morrison Road

Utica, Mississippi 39175601-885-6042

http://jacobs.urjcamps.org


For More Information

This presentation and recorded session will be available in our Webinar archives by the end of the week: http://webinar.gijptech.org

Tech Program Blog: http://blog.gijptech.org

Tech Program eNewsletter Archives: http://enewsletter.gijptech.org

Creative Alumni Outreach Strategies April 21, 2009 Jonathan “JC” Cohen, Director Scott Price,...

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