“Creation of a tourism product-steps and co-operations among

guest houses, attractions”

January, 29th 2012Rousse, Bulgaria

To obtain information

Mediation and Transport

Accommodation AttractionsInformation

To book, to get to and be back from the destination The stay at

the destinationAnimation on the spot

ADDITIONAL SERVICES

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Primary element of tourism Composition of various elements Organic and sellable 80% of time composed by consumer itself

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Elements of spontaneous attractiveness◦Natural◦Cultural

Elements of derived attractiveness◦Infrastructural◦Organizational

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Building up of Tourist Products

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Elements of spontaneous attractiveness ◦Natural Climatic Landscape Thermal resources Health care resources

◦Cultural Historical Artistic Folklore Cultural events

Tourism products are a combination oftwo components:

ACTIVITYSETTING

SETTINGS...

Natural Environments Built Environments

BUILT ENVIRONMENTS...

• Theme parks• Resorts• Infrastructure

CARRYING CAPACITY

Built Environments Natural Environments

NATURAL SETTING

Many tourists are accepting of a small number of people around them, but generally travel to natural settingsto experiencesome degreeof solitudeand quiet.

Table 1: Comparison of Factors Affecting Economic Impact

Wildlife Viewing Trip Type Primary Secondary Incidental Other

Average In-State Expenditures $1,051 $818 $784 $465

% Trips Lasting More Than 1 Week 68.1 58.6 45.7 30.8

% Trips to More Than 1 Region 67.3 60.5 56.6 43.1

% of All Visitors’ Trips 2.6 12.9 42.8 41.6

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• Elements of derived attractiveness

− Accommodation structures and Catering

− Communications, transportation systems and infrastructures

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Elements of derived attractiveness

• Complementary facilities– Sport– Events– Entertainment

• Permanent (recreational, sport and cultural facilities)• Occasional (entertainment, cultural and art events)

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• Human resources requirements

− The civic and cultural education − The technical and professional preparation − The conscientiousness − The readiness to help and − The sense of Hospitality

Tourism = Industry of Hospitality

Human Contact+

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Creation of Tourist Products

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Tourist Product is a composed one! It must be formulated, created and marketed as a

‘TOURIST PACKAGE’

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Combination and mixture of elements of spontaneous and derived attractiveness

Essential factors like◦transportation◦recreational facilities◦complementary services

Executed by capable organizationsTOUR OPERATORS

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SPONTANEOUS attractiveness DERIVED

attractiveness

Transportation

Recreation facilities

Complementary services

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PACKAGESThe best example of a Tourist Product

BUILT by Tour Operator

SOLD by Travel Agent

Packages

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A package consists of:

◦series of integrated services (tourist and transportation)

◦bought, assorted and sold by Tour Operator

◦distributed by Travel Agents to Consumer

◦at fixed global price

Packages

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Quality/Price Ratio

ATTRACTIONS AND IMAGE

FACILITIES - SERVICES

EVENTS

Packages - Holiday Travel

Q

S

P

C

T

I

M

E

Q – quality; S – strategy; P – professionalism; C - capacity

The concept of customer integration is defined as an engagement and moreover active interaction and participation of the customers in the process of tourist product provision:

◦ At product level◦ At strategic level◦ At operational level

www.kulkom.dk 2007

The partnership’s

creative and social framework

•Institutions. Library, Music school, Community centre, Sports facilities, Museum

•People. Artists, innovators and engaged. Symbol analysis's and experts.

•The Social capital. Clubs and associations. Voluntary work. Networks

•Businesses. Innovative & knowledge-intensive industries

+ national

www.kulkom.dk 2007

The Partnership’s Creative Framework

•Necessary in order to drive innovation in the experience society

•Necessary so that the region can reach its strategic goals

•Settlement and population

•Business development

•Tourism

www.kulkom.dk 2007

To build upon its roots and renew its identity To embrace globalisation, new cultures, values and

opportunities To seize its spot within the region(s) To develop knowledge, arts, culture and Experience

Economy

www.kulkom.dk 2007

To place its creative framework requirements in a growth perspective

To involve residents, businesses and grass root organisations

Network city with a good narrative?A bridged municipality?

“Sometimes we stare so long at a door that is closing that we see too late the

one that is open!”

Alexander Graham Bell