Creating Your Own Print Ad. What is a print ad? Examples.
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Transcript of Creating Your Own Print Ad. What is a print ad? Examples.
![Page 1: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/1.jpg)
Creating Your Own Print Ad
![Page 2: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/2.jpg)
What is a print ad?
![Page 3: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/3.jpg)
Examples
![Page 4: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/4.jpg)
Examples
![Page 5: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/5.jpg)
Examples
![Page 6: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/6.jpg)
Examples
![Page 7: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/7.jpg)
Examples
![Page 8: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/8.jpg)
Examples
![Page 9: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/9.jpg)
Examples
![Page 10: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/10.jpg)
Examples
![Page 11: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/11.jpg)
Examples
![Page 12: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/12.jpg)
Rule 1
Attract Attention. Nothing else matters unless you can do this. Have a headline and visual element that
makes people stop at your ad.
![Page 13: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/13.jpg)
Rule 2
Appeal to the reader's interest or announce news.
Take the "you" point of view and tells readers how they will benefit from your product or service.
![Page 14: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/14.jpg)
Rule 3
Communicate your company's exclusive advantage.
Answer the question: Why should the prospect pick your firm over a competitor's?
![Page 15: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/15.jpg)
Rule 4
Prove your advantage. Use testimonials and statistics to convince
your target audience.
![Page 16: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/16.jpg)
Rule 5
Motivate readers to take action such as a special
For example: free trial, a discount or a bonus.
![Page 17: Creating Your Own Print Ad. What is a print ad? Examples.](https://reader034.fdocuments.us/reader034/viewer/2022050714/56649f435503460f94c63f98/html5/thumbnails/17.jpg)
Where I got this information
Excerpted from Start Your Own Business: The Only Start-Up Book You'll Ever Need, by Rieva Lesonsky and the Staff of Entrepreneur Magazine, © 1998 Entrepreneur Press
Read more: http://www.entrepreneur.com/article/21738#ixzz2mWi9K7Q6
http://www.buzzfeed.com/copyranter/the-15-most-creative-print-ads-of-the-year