Creating your own media moment - Nic Seton, Greenpeace, on #iceclimb for WonkComms May 2014
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CREATING YOUR OWN MEDIA MOMENT HOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON NIC SETON - GREENPEACE UK
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Europe's tallest building, six climbers, no permission. This is the story of #iceclimb & how you can create your own media moment.
Transcript of Creating your own media moment - Nic Seton, Greenpeace, on #iceclimb for WonkComms May 2014
CREATING YOUR OWN MEDIA MOMENTHOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON
NIC SETON - GREENPEACE UK
213,000 VIEWERS 75,000 SIGN UPSGLOBAL TOP TWITTER TREND MULTIPLE TIMES
GREENPEACE UK - SAVE THE ARCTIC - #ICECLIMB
#1 AUTHENTICITY
SABINE, SANDRA, VICTO, ALI, WIOLA & LIESBETH
#2 TENSION
#3 URGENCY
CHANNELS
Websiteform
Flyers
Networks
Livestream
Press release and phones
SMS
#4 CONTENT IS BOSS
#5 SIMPLICITY
One person, one job.
Simple tech is more reliable
Plan the content
@NICSETON
THANKS