Creating Your Fundraising Strategy (CCDEA)

/AskEmilyD /emilydavisconsulting

CREATING A FUNDRAISING STRATEGY

Emily Davis, MNM Emily Davis Consulting

May 6, 2014

#fundraising


GETTING STARTED

•  Why plan? •  Who gets involved? •  What are the activities? •  Why is assessment

important? •  What inventory do we

need? •  How will we know success?

#fundraising


WHY PLAN?

•  Clear road map •  Lay foundation •  Share & increase investment •  Analyze capacity & leadership •  Research opportunities •  Set goals for measurement •  Increase revenue from diverse

resources •  Increase return on investment (ROI)

#fundraising


WHO GETS INVOLVED?

•  Development Team •  Staff Leadership •  Program Team •  Marketing Staff •  Committee Members •  Board Members •  Volunteers •  Consultant(s)

#fundraising


PLANNING ACTIVITIES

1.  Fundraising goals 2.  Assessment of resources 3.  Funding categories 4.  Funding strategies 5.  Positioning 6.  Implementation 7.  Evaluation 8.  Samples

#fundraising


ORGANIZATIONAL ASSESSMENT

•  Planning •  Leadership •  Volunteers

•  Development staff •  Financial resources •  Donor research

•  Situational analysis •  Environmental scan •  Competitive

advantage •  Fundraising strategies

•  Communications & outreach

#fundraising


INVENTORY

•  Budgets from last 3 yrs. •  Past fundraising plans •  3-year fundraising goals •  Fundraising history •  Strategic plan/SWOT •  Donor information •  Org structure, history & leadership •  Successes & challenges

#fundraising


SUCCESS!

•  Grow org’s visibility & capacity

•  Expand funding base •  Measure success &

challenges •  Unified strategy •  Increase investment •  Consistent core messaging •  More ambassadors

#fundraising


“Vulnerability is the birthplace of creativity,

innovation, and change.”

~ Dr. Brene Brown

#fundraising


Fundraising Plan

Components

INTRODUCTION

STRATEGIES

IMPLEMENT & EVALUATE

SITUATIONAL ANALYSIS

#fundraising


INTRODUCTION

•  Mission & vision •  Organizational history •  Leadership

•  Programs •  Strategic plan •  Current financial

position

•  Funding goals •  Positioning •  Assumptions for

implementation •  Steps needed for

future funding

#fundraising


SITUATIONAL ANALYSIS

•  Organizational assessment •  Stakeholder feedback •  Environmental scan

•  Competitive advantage •  Fundraising history & trends •  Strategy screen

#fundraising

Recommendations

SWOT

External analysis

Internal analysis


STRATEGIES & RECOMMENDATIONS

•  Grow org’s visibility & capacity

•  Expand funding base •  Measure success &

challenges •  Unified strategy •  Increase investment •  Consistent core messaging •  More ambassadors

#fundraising


FUNDING SOURCES

•  Government •  Foundations

•  Corporate Giving

•  Board Giving •  Individuals

•  Fees for Service •  Social Enterprise/ Earned

Income

•  Workplace Giving •  Religious Community

•  Special Events

•  Service Clubs •  Planned Giving

•  Endowments •  Capital Campaigns

•  Other

#fundraising


#fundraising

NEW DONORS direct mail, events

ANNUAL DONORS Direct appeals,

volunteer involvement

MAJOR DONORS Personal asks

Committee and board involvement

PLANNED GIFTS Personal asks,

personal involvement, Could be anyone!


ANSWER THESE QUESTIONS

•  What are the current relationship(s) we have?

•  What are our successes? •  What are our funding amounts? •  How much will we increase

funding in yr 1, yr 2, yr 3? •  What resources will we use? •  What will our approach be? •  Specific examples

#fundraising


POSITIONING

•  Identity statement •  Core messaging •  Campaign messaging •  Marketing •  Outreach – analog & digital •  Branding •  Public relations •  Implementation

#fundraising


MAKING IT ALL HAPPEN

•  Key players (staff, volunteer, etc.)

•  Leadership •  Clear & organized donor

records •  Capacity analysis •  Realistic goals •  Relationships with donors •  Calendar •  Evaluate!!

#fundraising


•  Case statement •  Summary page •  Calendar of activities •  Organizational structure •  Fundraising policies •  Budget(s) •  Professional development •  Descriptions – committee, volunteers, staff

DOCUMENTS

#fundraising


CASE STATEMENT

•  3 – 5 pages •  Mission statement •  Quotes from community

members •  Share programs •  Funding needs •  Accomplishments and successes •  Contact information •  Summary page: shorter version

of case statement

#fundraising


POLICIES

•  Prospecting policies •  Cultivation & stewardship

policies, processes •  Acknowledgement policies •  Database – gift entry and

recording •  Ethical guidelines •  Sample of Nonprofit

Fundraising Policies •  Gift Acceptance Policy

#fundraising


•  Plan outline •  Created internally vs.

consultant •  Work across skills,

departments •  Build into existing plans •  Make your case

internally

#fundraising


#fundraising


RESOURCES

•  Association of Fundraising Professionals

•  The Foundation Center •  State Nonprofit

Associations •  Chronicle of Philanthropy •  LinkedIn •  4Good

#fundraising


MORE RESOURCES

•  Basics in Developing Your Fundraising Plan •  Elements of a Fundraising Plan, Richard Male •  How to Develop a Fundraising Plan, Stonehill

Consulting Group, LLC •  Fundraising Plan Outline, Emily Davis

Consulting •  The Development Plan, Linda Lysakowski •  The Complete Guide to Fundraising

Management, Stanley Weinstein

#fundraising


Emily Davis, MNM Emily Davis Consulting

(720) 515-0581 [email protected]

emilydavisconsulting.com emilydavisconsulting.com/blog

#fundraising

Creating Your Fundraising Strategy (CCDEA)

Government & Nonprofit

Transcript of Creating Your Fundraising Strategy (CCDEA)