Creating Your Website Wordpress.org

andChoosing a Host

Randall V. Wong, M.D.Medical Marketing Enterprises, LLC

Presented at theAmerican Academy of Ophthalmology, 2011

Randall V. Wong, M.D.

Disclosures• Medical Marketing Enterprises, LLC (O)

• Co-Founder

• MedicalMarketingEnterprises.com

• RWong@MedicalMarketingEnterprises

Blog = Website = Confusion• What exactly is a blog?

• Why do we need a website?

• How much does it cost?

• How to find the right company?

• Where Do We Start?

• And Social Media?

Publishing YourOwn Blog• Start your first Website

• Wordpress.org

• “Self-Hosted”

• Write and publish an article

• Learn About SEO and Social Media

• Integrate Social Media Platforms

Blog?

The Purest Form of Social Media

Social Media• Allows and creates a conversation by allowing the user to become

involved

• The user can ask a question or“comment”

Themes

• “Web Design is Dead!”

• Turn-Key themes

• Free

• Little cost

Starting Your Site• Buy URL

• Install WP

• Publish

Buy the URL• BlueHost.com

• GoDaddy.com

• “Our” Website URL:

• www.TypeYourWebSiteHere.com

Bluehost.comBluehost.com

GoDaddy.comGoDaddy.com

Install Wordpress

• Most common CMS

• Largest online support

• 24/7 answers

Your First Article

• TypeYourWebsiteHere.com/wp-admin

• User ID

• PW

Sign In

Dashboard “Pages”

Click “Add New”

Title and Text Editor

SEO: Title/Description

Publish

Changing Themes• Turn-Key

• Low Cost

• Change with the Weather

Social Media• Twitter

• Facebook

• Linked IN

• If you have no website, don’t bother with social media. SM draws attention to your website.

Achievements• Buy URL

• Set up “self hosted” site using WP

• Published

• Consider Social Media

• You can now take control of your marketing!

Thank you!Congratulations

Randall V. Wong, M.D.

Medical Marketing Enterprises, LLC7726 Bradley BlvdBethesda MD 20817

240.230.7353

RWong@MedicalMarketingEnterprises.com