Creating Value with Connected Devices
-
Upload
wipro-technologies -
Category
Technology
-
view
201 -
download
2
description
Transcript of Creating Value with Connected Devices
© 2013 WIPRO LTD | WWW.WIPRO.COM 1
Creating Value with
Connected Devices
© 2013 WIPRO LTD | WWW.WIPRO.COM 2
Creating Value with Connected
Devices
HIGHLIGHTS
This paper details the aforesaid marketing
themes that OEMs can pursue and also the
solution that OEMs need to pursue these ideas
OEMs who make home appliances like washers and
dryers (W/Ds) are struggling with stagnant demand.
Connected devices enable OEMs to acquire GEMS,
which stands for
1. Gain new customers;
2. Empower partners;
3. Motivate field force; and,
4. Secure customer loyalty
© 2013 WIPRO LTD | WWW.WIPRO.COM 3
Secure loyalty with data-driven
products and warranty services
Motivate field force by making them successful
Empower channel partners and monetize the
service
Marketing themes for OEM’s to pursue
Gain new customers by
creating customer
confidence
• EG: To solidify the behavior
of a customer, the W/D can
display the benefit in terms
of energy saved after very
wash or dry operation. The
W/D can remotely connect
to OEM server and enrich
displayed information by
using unit energy cost by
zip code
OEMs knowing the customer psychology has to be followed up with an action
plan to exploit potential wide market
• OEMs can use the product
usage data to understand
customer behavior across
regions. This will help in
knowing the products that
appeal in a region and also
the ones that appeal to a
demography
• Using the fault and failure
analytics, OEMs can
identify the training
programs needed for
service professionals and
can also customize them
by region or served
markets
• In addition to using remote
connectivity to send
energy pricing information,
OEM can collect the usage
data and energy
consumption from W/Ds to
improve product design
Secure loyalty with data-driven
products and warranty services
Motivate field force by making them successful
Empower channel
partners and monetize the
service
Gain new customers by
creating customer
confidence
© 2013 WIPRO LTD | WWW.WIPRO.COM 4
Connected Device Solution to pursue marketing themes
For OEMs to pursue aforesaid business ideas, they need a connected device solution. The connected device
solution is model and make agnostic, except for the hardware which is mounted on the W/Ds and connected to
sensors
© 2013 WIPRO LTD | WWW.WIPRO.COM 5
1. Hardware
It has circuit to communicate with sensors and electronic
control unit (ECU) in a W/D; possess a GPS chip; and
telecom system to transfer data wirelessly
It passes the collected information to firmware for enriching
it and then connects to telecom systems to transmit
processed and packaged information to central server
© 2013 WIPRO LTD | WWW.WIPRO.COM 6
2. Firmware
It processes the incoming sensor signals and adds
meaning to it. It compresses the processed information
and sends data packets to backend server. It is also
capable of running remote diagnostics codes sent by a
technician from central server
The firmware that runs on hardware handles three types of
data: faults, remote diagnostics codes and event data. All
critical faults are processed immediately and sent to target
user for taking corrective action
© 2013 WIPRO LTD | WWW.WIPRO.COM 7
3. Telecom
It serves as information pipe to connect remote equipment
to the backend server for a two-way communication
However, to initiate transfers from server to device for
example, to do a firmware update over the air, we send a
wake up SMS to device following which GPRS connection
is established for further communication
© 2013 WIPRO LTD | WWW.WIPRO.COM 8
4. Central server to create insights that drive actions
Perform usage based analysis to identify preventive
actions
Execute trend analysis and use service knowledge to
predict failures that call for proactive actions
Create machine learning algorithms to predict failures to
make course corrections
© 2013 WIPRO LTD | WWW.WIPRO.COM 9
Conclusion
OEMs are in a better position to implement a connected device solution that enables
timely service of equipment, access to operations data and security of equipment.
There are 3rd party technology service providers who have a platform based solution
that comprises of hardware, which will capture and transmit data backend server, and a
cloud-based application, which will churn the data and provide expected business
insights over browser to the OEM
© 2013 WIPRO LTD | WWW.WIPRO.COM 10
For more details please visit the link below:
http://www.wipro.com/Documents/creating-value-with-
connected-devices.pdf
© 2013 WIPRO LTD | WWW.WIPRO.COM 11
About Wipro Ltd.
Wipro Ltd. (NYSE:WIT) is a leading Information
Technology, Consulting and Outsourcing company that
delivers solutions to enable its clients do business better.
Wipro delivers winning business outcomes through its
deep industry experience and a 360 degree view of
"Business through Technology"; helping clients create
successful and adaptive businesses. A company
recognized globally for its comprehensive portfolio of
services, a practitioner's approach to delivering
innovation and an organization wide commitment to
sustainability; Wipro has over 140,000 employees and
clients across 61 countries.
For more information, please visit www.wipro.com
© 2013 WIPRO LTD | WWW.WIPRO.COM 12
Thank You ©Wipro Limited, 2013. All rights reserved.
For more information visit www.wipro.com
No part of this document may be reproduced in
whole or in part without the written permission of the
authors.
Wipro is not liable for any business outcome based
on the views presented in this document. For specific
implementation clients should take advise from their
client engagement manager.